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Disruptive Technology

McKinsey: A CEO’s guide to the metaverse

McKinsey: A CEO’s guide to the metaverse

Via By Homayoun Hatami, Eric Hazan, Hamza Khan, and Kim Rants, McKinsey Quarterly Suddenly, the metaverse is in the zeitgeist, for better or worse. Investment more than doubled in 2022 powered by big moves (such as Microsoft’s $69 billion acquisition of Activision Blizzard, now under antitrust review) and small ones (about $12 billion to $14 billion of venture capital and private equity investment). Everyone has heard about the successes racked up by some big gaming companies: Roblox reported more than 58…

Making The Business Case For The Metaverse: How Companies Can Create Value In The Next Web

Making The Business Case For The Metaverse: How Companies Can Create Value In The Next Web

The metaverse represents an evolving version of the next web, creating immersive 3D experiences that evolve traditional 2D websites into a connected series of virtual worlds. Already, consumers and businesses are exploring ways to enhance their everyday activities, deepen connectivity, and unlock more exciting applications. New McKinsey research estimates that the potential economic value of the metaverse could generate up to $5 trillion by 2030. The report, “Value Creation in the Metaverse” also found that 57% of metaverse-aware companies say…

Reimagining Customer Experiences In Web3: What Are The Big Questions Companies Need to Ask To Create Value For The Next Web?

Reimagining Customer Experiences In Web3: What Are The Big Questions Companies Need to Ask To Create Value For The Next Web?

This is a very important time and inflection point in the evolution of web3. There’s a fantastic opportunity for brands and marketers willing to engage with this new technology. That said, in the wake of the recent volatility in the NFT and crypto markets, waves of industry layoffs, thefts, hacks, and SEC probes, it’s clear that web3 leaders and the supporting ecosystem must prioritize trust and safety, utility, and long-term value and community to encourage adoption. At the recent CMO…

Why Web 3.0 Will Rewrite the Business Playbook: An Interview withBrad Howarth, CMO Australia

Why Web 3.0 Will Rewrite the Business Playbook: An Interview withBrad Howarth, CMO Australia

Original article written by Brad Howarth, CMO What an extreme honor it was to visit Melbourne and Sydney after all this time. Following my presentation at the Salesforce Retail and Consumer Goods Industries Summit, I met with my new friend Brad Howarth of CMO Magazine. Over the course of one hour, we explored everything from the future of brands, the new role of marketing in 2030 organizations, and of course, the rising world of Web3 (Web 3.0), the next iteration…

The CMO’s Guide to Understanding the Future of Brands, Consumers, and Community in a Web3 World

The CMO’s Guide to Understanding the Future of Brands, Consumers, and Community in a Web3 World

Buckle up, marketers. You are in a front row seat on a ride to the next revolutionary iteration of the internet: Web3.  Conceptually, Web3 is a decentralized, permissionless, trustless internet experience—not requiring the support of a trusted intermediary—that employs peer-to-peer interaction and meritocracy to put power and ownership in the hands of individuals rather than centralized entities. It’s envisioned as a digital space where services are operated, owned, and improved upon by communities of users.  Concretely, Web3 is a new…

The big questions brands should ask before they jump Into Web3, NFTs, and the Metaverse

The big questions brands should ask before they jump Into Web3, NFTs, and the Metaverse

Video shot at The CMO Club Innovation Forum in West Hollywood, Calif. If you’re given the choice between being a consumer or a stakeholder of your favorite brand…, which would you choose? This is an important consideration for brands in the next web. Oftentimes brands and businesses in general think transactionally. Since the pandemic the digital transformation led to the digitalization of a lot of touchpoints in a customer journey. But if you think about that, where’re digitalizing the analog…

Beyond the Hype of Web3: Delivering Utility, Value And Community in the Next Web

Beyond the Hype of Web3: Delivering Utility, Value And Community in the Next Web

Originally published in Forbes My dear friends Chris Heuer and Kristie Wells asked me to open Web 3.1, a new unconference series they founded. The goal of the event was to explore ways to deliver the promise of web3. This article is inspired by the research that went into my presentation and the conversations that followed. You can watch the presentation here. Since October 2021, Google Trends data shows that “web3” as a search term started to take off. The…

Web3, a Decentralized internet, will evolve, but must first pass through a phase of disillusionment

Web3, a Decentralized internet, will evolve, but must first pass through a phase of disillusionment

Source: De Tijd, Roland Legrand, Translated Anthropologist and futurist of the digital world Brian Solis is optimistic about attempts to reform the web, make it more decentralised and give users more power. He warns, however, that this so-called web3 must first pass through a ‘valley of disillusionment’. The web is now ready for a third version, web3, a movement that aims to decentralise the internet and give users more control over their data and possessions. The blockchain plays an important…

De Tijd: ‘Decentraler internet komt er, maar moet eerst door fase van desillusie’

De Tijd: ‘Decentraler internet komt er, maar moet eerst door fase van desillusie’

I had the opportunity to meet De Tijd’s Roland Legrand while in Brussels, Belgium. It was an incredible conversation that I’m sure could have led to a series of articles. Thank you for the honor, Roland. Source: De Tijd De antropoloog en futurist van de digitale wereld Brian Solis is optimistisch over de pogingen het web te hervormen, decentraler te maken en de gebruikers meer macht te geven. Hij waarschuwt wel dat dat zogeheten web3 eerst door een ‘vallei van…

What is the Metaverse?  Defining the Metaverse as it Evolves

What is the Metaverse? Defining the Metaverse as it Evolves

Even though the term is inextricably linked with web3, the popular virtual worlds often referenced today are closer to web2 in operation and business models than they are to a decentralized platform. Roblox, Fortnite, World of Warcraft, Meta (formerly Facebook) Horizon Worlds, Second Life, Decentraland, are all in their own way example of an evolving metaverse. The original term was coined by Neal Stephenson in his 1992 science fiction novel, “Snow Crash.” In it, he envisioned a place where humans,…

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