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The Future CMO: Driving the Seamless Customer Experience with Seth Godin and Brian Solis

The Future CMO: Driving the Seamless Customer Experience with Seth Godin and Brian Solis

The role of CMOs globally has been on a continuous path of transformation. The digital era has created new ways for businesses to connect with audiences on a deeper level, and in turn deliver more seamless, personalized customer experiences at scale. Today’s CMO is uniting brand, sales, commerce, service, and loyalty to own the end-to-end customer journey. Join Seth Godin, Brian Solis, and Canadian business leaders as they discuss how the role of the CMO is becoming more dynamic, strategic, and…

PhocusWire: A new age for customer engagement in travel

PhocusWire: A new age for customer engagement in travel

Via PhocusWire There is no time like the present to consider whether or not you engage your customers in the best and most valuable way. Travel brands are desperate to be doing the right thing for passengers or guests, at the same time as getting operations running smoothly and efficiently once more. Social media is one element of that effort but customer engagement through any channel has a lot more potential now than ever before. This is due to the…

2021: 11 Digital Trends Shaping CX and Marketing

2021: 11 Digital Trends Shaping CX and Marketing

Written by Martechvibe staff based on Brian Solis’ presentation at Brand Innovators CES on “11 Digital Trends Shaping CX and Marketing in 2020” which can be found on SlideShare. Presentation embedded below… Times, tastes and trends always change. We live in an era of digital Darwinism, the evolution of technology and markets and its impact on norms and behaviours. To better compete, we need to see the world through the eyes of the customer. This is why I believe that when we…

The Future of Retail is Now: The Shift to Digital-First, Customer-Centered Engagement

The Future of Retail is Now: The Shift to Digital-First, Customer-Centered Engagement

To meet post-pandemic expectations, retailers are challenged with transforming their operations, accelerating digital transformation, and modernizing their workforce management strategies to better empower their service agents and store associates. With 80% of customers agreeing that experience is as important as product or service, it’s imperative that you take a customer-first approach to enhance your customers’ end-to-end shopping experience and achieve new levels of loyalty. Becoming a digital-first business is a commitment to your customers. Leveraging data to understand shopper habits…

Salesforce Canada Explores the Future CMO with Seth Godin and Brian Solis

Salesforce Canada Explores the Future CMO with Seth Godin and Brian Solis

The Future CMO: Driving the Seamless Customer Experience, June 16 2021 – LINK The role of CMOs globally has been on a continuous path of transformation. The digital era has created new ways for businesses to connect with audiences on a deeper level, and in turn deliver more seamless, personalized customer experiences at scale. Today’s CMO is uniting brand, sales, commerce, service, and loyalty to own the end-to-end customer journey. Join Seth Godin, Brian Solis, and Canadian business leaders as they…

Transforming The Employee Experience

Transforming The Employee Experience

In today’s new world of work, we have seen a big increase in the requirement for remote working solutions. But it’s not just about being able to connect remotely. Employees need the technology to enable them thrive, remain productive and engaged. The right tools make the business run better. Industry research shows that those who have enhanced flexibility in how, when, and where they work are 60 to 80 percent more productive than those who lack that flexibility. By enabling…

Growing your business in today’s all-digital, work-from-anywhere world

Growing your business in today’s all-digital, work-from-anywhere world

I’ve been spending quite a bit of time with the Salesforce Canada team. Recently, I had a chance to present at the #PathToGrowth LIVE series along with a stellar cast: Joe Mimran, Founder, Club Monaco & Joe Fresh Jaldeep Pandya, Sr. Manager Business Transformation, Honda Canada Zahra Al-Harazi, Purpose-Driven Leadership Expert & Entrepreneur, Skillit Amber Mac, President, AmberMac Media Inc. Our theme was not only growth, but also innovation in customer experience and employee empowerment. The world has changed and…

5 Steps to Building Brand Loyalty in 2021 and 2022

5 Steps to Building Brand Loyalty in 2021 and 2022

Photo by Andrea Piacquadio from Pexels I recently had the opportunity to deliver the keynote presentation at “Digitizing Your Customer Experience” organized by Traction on Demand. My topic focused on customer enchantment in a now digital-hybrid world, “Effective, Efficient, Experiential: Building Lasting Customer Loyalty.” Following my presentation, the team at Traction on Demand, summarized the key points in an eloquent, helpful article. I wanted to share it with you here… 5 Steps to Building Brand Loyalty in 2021 For anyone…

Celebrating Health Innovation at SXSW Online 2021

Celebrating Health Innovation at SXSW Online 2021

SXSW was one of the first industry conferences cancelled in 2020 due to the COVID-19 global pandemic. My friends at Real Chemistry were among the first to support SXSW’s virtual come back. Real Chemistry hosted a unique Healthcare Media Lounge, a two-day virtual event that featured industry experts who explored the future of digital health innovation. I was invited to join an amazing panel to speak about “Five Things to About Digital Transformation in Healthcare.” My colleagues on the panel included, Ron Kim,…

Xclusive Facts about X, Rethinking Books in a Digital World, The Magic of Disney Storyboarding, and the Rise of Experience Design

Xclusive Facts about X, Rethinking Books in a Digital World, The Magic of Disney Storyboarding, and the Rise of Experience Design

Stumbled across this unfinished post, sitting in my draft folder for years. Figured, I’d blow the dust off of it and share it with you today. When X: The Experience When Business Meets Design was released in October 2015, it was ahead of its time. Executives didn’t yet understand that the world was becoming more and more digital, and with it, digital Darwinism would reshape the nature of human dynamics and market evolution. It would ultimately take a global pandemic…

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