Studying the impact of innovation on business and society

Experience

Watch: The Future of Experience Design – exploring the need for human-centered experiences

Watch: The Future of Experience Design – exploring the need for human-centered experiences

Via Itamar Medeiros Brian Solis explores the need for human-centered experiences and aims to help executives shift mindsets toward the future. While everyone talks about Customer Experience (CX) as the new black, most companies miss the real opportunity to be customer-centric. They don’t actually think about experiences from the perspective of the people they want to reach. Customers are evolving. Business processes and mindsets are not keeping up. As a result, they’re limited in the ability to design experiences that…

Conoce la tendencia Phygital (DiPhy), una nueva experiencia del retail

Conoce la tendencia Phygital (DiPhy), una nueva experiencia del retail

Source: Perú Retail La experiencia de compra que hoy en día les ofrece a los consumidores ya no es netamente física o digital, pues estos dos formatos ahora van de la mano. El contexto actual pandémico en el que se vive ha generado un cambio en el desenvolvimiento de los mercados y, además, ha producido que se establecieran nuevas tendencias en la comercialización; como el Phygital, un nuevo modelo de negocio que caracteriza al sector retail, el cual une al…

From Phygital to DiPhy: The Importance of Experience in a Hybrid Future of Retail

From Phygital to DiPhy: The Importance of Experience in a Hybrid Future of Retail

Source: Lima Al día Conoce la importancia de la experiencia Phygital en el retail, según Brian Solis Brian Solis, Experto en Innovación Global de Salesforce, sostuvo una entrevista con Perú Retail en donde definió la importancia de aplicar en los negocios una nueva experiencia Phygital, basada en la innovación, para que los retailers empiecen a evolucionar y dejen atrás la idea de intentar modernizar una experiencia antigua. ¿Qué es la experiencia Phygital? El Phygital se refiere a la capacidad que…

The importance of retail experience design; Designing a valuable retail experience

The importance of retail experience design; Designing a valuable retail experience

via Lauren Mathews, LEAP Author Lauren Mathews explores the importance of total experience innovation in a hybrid world. Solis’ book, X: The Experience When Business Meets Design, couldn’t be more timely. In her article, she writes… 90% of purchases are researched online before being made in-store. Customers expect a memorable experience when shopping in stores. A retail store experience brings a brand’s story and values to life. But retailers can’t rely on Instagrammable moments and digital screens alone to make their stores…

Seth Godin and Brian Solis Discuss How to Make Your Brand More Trustworthy

Seth Godin and Brian Solis Discuss How to Make Your Brand More Trustworthy

by Ari Bendersky for Salesforce 360 A key to building more trust with customers? Be more human. Marketing guru Seth Godin and Salesforce vice president and global innovation evangelist Brian Solis offer their take on how to build customer trust. For many companies, being seen as trustworthy by customers is an ultimate goal. But what does it really mean to have trust and build trust with customers? In a recent conversation on the Blazing Trails podcast, marketing guru Seth Godin and…

The Magic of Stories: How to be an Amazing Storyteller When Everyone is a Storyteller

The Magic of Stories: How to be an Amazing Storyteller When Everyone is a Storyteller

“There are over half a million Linkedln members with storytelling listed in their profile.” Once upon a time, I collaborated with LinkedIn and GapingVoid Culture Design Studio to explore the art and science of storytelling and inspire marketers to reimagine how they connect with their audiences. That partnership led to an interview, shared below, an ebook, “Once Upon a Digital Time“, and a video conversation, “Can Storytelling Save Marketing?” (video at the end of the post). Please follow this post…

What is the Metaverse?  Defining the Metaverse as it Evolves

What is the Metaverse? Defining the Metaverse as it Evolves

Even though the term is inextricably linked with web3, the popular virtual worlds often referenced today are closer to web2 in operation and business models than they are to a decentralized platform. Roblox, Fortnite, World of Warcraft, Meta (formerly Facebook) Horizon Worlds, Second Life, Decentraland, are all in their own way example of an evolving metaverse. The original term was coined by Neal Stephenson in his 1992 science fiction novel, “Snow Crash.” In it, he envisioned a place where humans,…

Zoom’s Work Transformation Summit: Humanizing the Customer Experience

Zoom’s Work Transformation Summit: Humanizing the Customer Experience

Zoom is part of our everyday life now, creating new windows into work, entertainment, education, and augmenting how we communicate with one another and how we experience events and engagements…together. I was honored to join Zoom’s Work Transformation Summit and have the opportunity to share the virtual stage with Chief Product Officer Oded Gal. The event explored “how to deliver impactful customer experiences” in  hybrid world, one where virtual interactions are the new normal and digital- and mobile-first behaviors open…

The Future of Patient Experience & Innovative Experience Design in Healthcare: Visionary Keynote at HIMS22

The Future of Patient Experience & Innovative Experience Design in Healthcare: Visionary Keynote at HIMS22

Brian Solis recently delivered his keynote presentation at HIMSS22, “Visionary Keynote: The Future of Patient Experience & Innovative Experience Design in Healthcare.” Following the event, Teta Alim writing for HealthTech, summarized a series of keynotes focused on healthcare innovation. Her story included a summary of Brian’s presentation, too! HIMSS22: Lessons to Reimagine Healthcare as Interconnected and Innovative Experts at HIMSS22 share key insights on interoperability, the patient experience and provider perspectives on the future of care. The annual HIMSS conference…

Upgrading the Airport Experience for Travelers – Airport Experience Conference

Upgrading the Airport Experience for Travelers – Airport Experience Conference

Via Shafer Ross, Airport Experience News Brian Solis keynoted the Airport Experience Conference in Orlando, Florida. Following is a summary of his presentation, “Digital Disruption And The Post-Pandemic Consumer.” Following his presentation, Brian also signed copies of his best-selling book, “X: The Experience When Business Meets Design.” AXC Keynote Solis Suggests Brands Redesign the Airport Experience Special Coverage: 2022 AX Conference Brian Solis is a digital analyst and anthropologist and Global Innovation Evangelist at Salesforce who took the stage at…

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