Studying the impact of innovation on business and society

Experience

Bringing Humanity Back to Service, Sales, and Marketing

Bringing Humanity Back to Service, Sales, and Marketing

The thing I really like about my work is the ability to see the things that most of us are just too busy — or maybe distracted or biased — to see in order to bring people together for a greater purpose. These are the wonderful words of Brian Solis, Head of Global Innovation at ServiceNow, keynote speaker, and 8x best-selling author, on what inspires him in his work. It can be easy for anyone working in marketing, sales, or…

Brian Solis Named Top 50 Customer Experience Leader by CX Network

Brian Solis Named Top 50 Customer Experience Leader by CX Network

CX Network named Brian Solis as one of the top customer experience leaders to follow in 2023. Click here to learn more about the other 49 leaders! CX Network presents its guide to the top customer experience influencers you should follow this year CX Network is delighted to present its guide to the top customer experience thought leaders we believe you should follow in 2023. Spanning five of the world’s six continents (only Antarctica is missing so far – watch…

Event Marketer Features Keynote Highlights from Brian Solis on the Future of Experience Design and Innovation at EMS 2023

Event Marketer Features Keynote Highlights from Brian Solis on the Future of Experience Design and Innovation at EMS 2023

Brian Solis delivered the keynote speech at EMS 2023 in Las Vegas, the leading conference for creators of the brand experience. Solis’ keynote focused on “Creating Next Generation Customer Experiences” by reimagining the art and science of experience design. His mission was to help experience architects create more innovative, immersive, and memorable experiences. He shared insights from Disney imagineers and storyboard artists, Apple’s UI and UX spatial computing methodologies, and the role of memories in experience. Event Marketer magazine also…

How to Cultivate Customer Empathy in Experience Design and Innovation – A Conversation with Janelle Estes UserTesting

How to Cultivate Customer Empathy in Experience Design and Innovation – A Conversation with Janelle Estes UserTesting

In this episode of the Human Insight Podcast, futurist and best-selling author Brian Solis comes on the show to discuss the importance of observing and talking with your customers. This conversation with Janelle Estes was recorded live at The Human Insight Summit in New Orleans. Producer’s note: Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you’re not around? You think you know your customers, but you…

Liderler için yol haritası – An Interview with FAST COMPANY Turkey About Becoming a Customer Company

Liderler için yol haritası – An Interview with FAST COMPANY Turkey About Becoming a Customer Company

I had the pleasure of speaking with M.Rauf Ates, founder of Fast Company Türkiye about research I helped lead with Harvard Business Review Analytical Services. In this conversation, we explore how to become a customer company, beyond the lip service. The research offers 8 steps to give meaning to business, operational, and digital transformation as informed by Ethan Allen, Kellogg’s, Kimberley-Clark, and Pacific Life. Below, I’ve included a translation using Google Translate. If you find errors, please let me know!…

What’s the Future of Business: 20 Updated WTF Lessons for a Hybrid World

What’s the Future of Business: 20 Updated WTF Lessons for a Hybrid World

After all of this time, I’m not sure how I missed this. My friend Juan Carlos Giraldo published a compilation of 20 highlights​ after re-reading, What’s the Future of Business (WTF): Changing the Way Businesses Create Experiences. In the last few weeks, I’ve been hearing about digital and business leaders revisiting WTF or those coming across it for the very first time. It all makes me smile! Here’s a fun fact, WTF wasn’t on my roadmap of books to write….

Doing CX Right: AI and the Human Element – How to Strike a Balance in the Workplace

Doing CX Right: AI and the Human Element – How to Strike a Balance in the Workplace

Looking to gain insight into the world of AI technology, innovation, and digital transformation? Then you’ve come to the right place. On this episode, you’ll learn actionable tips from Stacy Sherman and Brian Solis, world-renowned digital anthropologist, futurist, 8x best-selling author, speaker, and VP of Global Innovation at Salesforce. They share tactics for leveraging AI and related tech without losing the human element. And how to build better relationships, experiences, and business models, emphasizing the importance of companies adopting a customer-centric approach to…

Designing the Brand Experience: From First Exposure To Advocate To Relationship

Designing the Brand Experience: From First Exposure To Advocate To Relationship

I’d like to share a cool experience with you… I was recently traveling from Denver to Florida. During my layover, I noticed a reference to “X: The Experience When Business Meets Design” pop up. I clicked through and listened to a brilliant conversation between Alan Hart and Nick Horan, Global Brand Experience Lead for Vanish at Reckitt. I listened, and found myself nodding along, with a lovely sense of familiarity, on his approach to total brand, product, customer, and user experience…

Retail Therapy: At the forefront of digital transformation and customer experience with Paul Zahra, CEO of ARA

Retail Therapy: At the forefront of digital transformation and customer experience with Paul Zahra, CEO of ARA

In this episode of Retail Therapy, we have the pleasure of hosting Brian Solis. Brian is a leading digital anthropologist and futurist, known for his expertise in digital transformation, customer experience, and innovation. He is currently the Global Innovation Evangelist at Salesforce, where he leverages his vast knowledge to drive thought leadership and research. Join host Paul Zahra, CEO of ARA, to delve into Brian’s unique perspectives on the ever-evolving retail industry. With over 700,000 followers on social media, Brian brings a…

Are Hotels Ready for Generation Novel? How the rise of Generation-Novel or Gen-N could transform the future of guest service

Are Hotels Ready for Generation Novel? How the rise of Generation-Novel or Gen-N could transform the future of guest service

Via David Millili, CEO at LodgIQ, HospitalityNet What defines world-class guest service? Is it personalized offers or a value-driven loyalty program? Is it a timely reply sent back to an unsatisfied guest review? Is it flexible stay options or policies? Is it an engaging social media presence? Guest service can be all of these things… and with the demands accelerated by the pandemic, it has also become so much more. The problem with defining guest service in any singular way…

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