Studying the impact of innovation on business and society

Experience

Growing your business in today’s all-digital, work-from-anywhere world

Growing your business in today’s all-digital, work-from-anywhere world

I’ve been spending quite a bit of time with the Salesforce Canada team. Recently, I had a chance to present at the #PathToGrowth LIVE series along with a stellar cast: Joe Mimran, Founder, Club Monaco & Joe Fresh Jaldeep Pandya, Sr. Manager Business Transformation, Honda Canada Zahra Al-Harazi, Purpose-Driven Leadership Expert & Entrepreneur, Skillit Amber Mac, President, AmberMac Media Inc. Our theme was not only growth, but also innovation in customer experience and employee empowerment. The world has changed and…

5 Steps to Building Brand Loyalty in 2021 and 2022

5 Steps to Building Brand Loyalty in 2021 and 2022

Photo by Andrea Piacquadio from Pexels I recently had the opportunity to deliver the keynote presentation at “Digitizing Your Customer Experience” organized by Traction on Demand. My topic focused on customer enchantment in a now digital-hybrid world, “Effective, Efficient, Experiential: Building Lasting Customer Loyalty.” Following my presentation, the team at Traction on Demand, summarized the key points in an eloquent, helpful article. I wanted to share it with you here… 5 Steps to Building Brand Loyalty in 2021 For anyone…

Celebrating Health Innovation at SXSW Online 2021

Celebrating Health Innovation at SXSW Online 2021

SXSW was one of the first industry conferences cancelled in 2020 due to the COVID-19 global pandemic. My friends at Real Chemistry were among the first to support SXSW’s virtual come back. Real Chemistry hosted a unique Healthcare Media Lounge, a two-day virtual event that featured industry experts who explored the future of digital health innovation. I was invited to join an amazing panel to speak about “Five Things to About Digital Transformation in Healthcare.” My colleagues on the panel included, Ron Kim,…

Xclusive Facts about X, Rethinking Books in a Digital World, The Magic of Disney Storyboarding, and the Rise of Experience Design

Xclusive Facts about X, Rethinking Books in a Digital World, The Magic of Disney Storyboarding, and the Rise of Experience Design

Stumbled across this unfinished post, sitting in my draft folder for years. Figured, I’d blow the dust off of it and share it with you today. When X: The Experience When Business Meets Design was released in October 2015, it was ahead of its time. Executives didn’t yet understand that the world was becoming more and more digital, and with it, digital Darwinism would reshape the nature of human dynamics and market evolution. It would ultimately take a global pandemic…

5 Things to Know About The Rapid Acceleration of Digital Health

5 Things to Know About The Rapid Acceleration of Digital Health

Following the conversation at SXSW 2021, “The Path Forward to Healthcare Innovation and Digital Transformation,” Real Chemistry published important research (and an infographic), to spotlight, “5 Things to Know About the Rapid Acceleration of Digital Health.” The study was published by Jo Ann Saitta, Global Chief Digital Officer and Manoj Narayanan, Chief Technology Officer, Real Chemistry Abstract A silver lining from the COVID-19 global pandemic is the rapid acceleration of digital health and telemedicine. In early 2021, Real Chemistry set out to…

Forging Undisruptable Bonds Between Brands and Consumers

Forging Undisruptable Bonds Between Brands and Consumers

By Mark Burgess, author, The New Marketing: How to Win in the Digital Age There’s an old story about two men having an earnest conversation about the future. One is nervous about what’s coming, while the other seems oddly unperturbed. When asked how he can be so calm, the unbothered man motions for his friend to pull a book down off the shelf called “Future Facts.” The man cracks the book and is bewildered by what he sees. “All of the…

Relevance is in the Eye of the Beholder; The Same is True for Experience

Relevance is in the Eye of the Beholder; The Same is True for Experience

For industries to stay competitive in today’s online economy, they need to use artificial intelligence (AI) to offer personalized recommendations and experiences to survive and win. In a recent Coveo survey of nearly 200 US consumers, respondents reveal how markets are falling short. For e-commerce, 9 out of 10 customers expect their online shopping experience to be better than in store, and half of them already face dissatisfaction. And, 50% of customers say they sometimes or always have a problem when shopping online….

The Future of Brand is Shaped by the Experiences Customers and Employees Have and Share

The Future of Brand is Shaped by the Experiences Customers and Employees Have and Share

Have you ever read a review of a restaurant before making reservations? Have you ever read a review of product before making a purchase? Have you ever read a review of a company before deciding to take a job? Have you ever watched Youtube videos or asked your network aka hive mind for input regarding any of the above. Of course you have. You’re a normal personal living in an incredibly connected world where information, maybe too much of it,…

X: The Experience When Business Meets Design – GetAbstract Summary

X: The Experience When Business Meets Design – GetAbstract Summary

Digital customer experience has never been more important. The pandemic accelerated e-commerce, AI and automation, and digital transformation by 10 years. What most businesses still aren’t prepared for however, is how to think beyond digital tools and platforms to design intuitive digital experiences that inspire human engagement in every touch point across the CX journey. That’s what X: The Experience When Business Meets Design set out to do. It was designed to help “imagineers” image a unified customer journey that…

1 2 3 15
Join Our Mailing List

You have Successfully Subscribed!

Stay Connected
Twitter
  • “I’d recommend this book if you want guidance and wisdom for how to sort out the chaotic cloud of ideas and yearnin… https://t.co/FWmyuUHHuT
  • RT @salesforce: Question - man or machine? Answer = BOTH! "Today, you have to be thoughtful about human-centered design and their experien…