Studying the impact of innovation on business and society

Business Growth

Podcast: The Future of Global Retail

Podcast: The Future of Global Retail

In this episode, Retail Doctor Group welcomes Brian Solis, a global innovation evangelist from Salesforce, from the US to discuss the changes in the global retail sector, particularly shoppers’ behaviours, that are accelerated by the pandemic. Brian Solis and our CEO Brian Walker will together explore emerging concepts such as “Shopping at the edge” and how retailers can apply new technology and insights to maximize engagement at all touchpoints on the customer journey. We hope you enjoy the session.

ANA: How Do Marketers Express Digital Empathy?

ANA: How Do Marketers Express Digital Empathy?

via ANA Champions of Growth podcast, Matthew Schwart, host  Empathy-based marketing has become a growing part of the conversation among brands and organizations looking to engage their audiences more effectively and strengthen relationships. But with an online-first marketing strategy how do companies practice so-called digital empathy? And how do you see the world through another person’s eyes via an algorithm? Brian Solis, VP-global innovation evangelist at Salesforce, refers to digital empathy as the “love language.” It’s the subject line in…

More Intelligent Tomorrow: The New Economy Will Require Empathy

More Intelligent Tomorrow: The New Economy Will Require Empathy

Henry Ford famously said, “If you always do what you’ve always done, you’ll always get what you’ve always got.” So how do you find novel approaches to solving old problems? More Intelligent Tomorrow host Dave Anderson sits down with Brian Solis to talk about interesting ways to get creative solutions to our long-standing challenges. Please listen to the full podcast here. Dave Anderson is a keynote speaker, tech evangelist, and podcast host with a refreshing perspective on marketing, analytics, and…

How do we make customer-centricity more than a tagline?

How do we make customer-centricity more than a tagline?

Business as a construct needs a reset! And our current disruption is that moment. In this special Salesforce Executive Conversation, VP and global innovation evangelist Brian Solis and Leandro Perez, Vice President of Marketing for Salesforce Asia Pacific, explain the new mindset required for true customer-centricity, and how humanizing technology can put the magic back into customer service. Everything is different from the way we used to work yesterday. When we innovate by creating new value, using service to get…

Reimagining the future of marketing and why CMOs will drive business growth in the future

Reimagining the future of marketing and why CMOs will drive business growth in the future

COVID-19 overturned lives and livelihoods across the globe, forcing people to find new ways of working, shopping, and playing. Homebound consumers abandoned deep-seated shopping habits overnight, going online in droves and compressing a decade’s worth of digital adoption into months. Although businesses responded quickly to a flood of new online customers, they faced unprecedented disruption, with a staggering 75 percent of consumers trying new brands, products, and channels. These seismic shifts are transforming the role of marketers and marketing, and…

What’s Standing Between Your Business Transformation Strategy and the Experiences Customers are Seeking

What’s Standing Between Your Business Transformation Strategy and the Experiences Customers are Seeking

Originally published on the Salesforce “360 blog“ Customers care about end-to-end experiences, not how your company is organized. Business leaders are quick to say that a connected customer experience is a major business priority. But the truth is that they are struggling to do it well. New data captures the gap between business and digital transformation and the integrated experiences customers desire. Countless growing departments, new services abound, and the truth remains: Customers have to see you as one company….

Is the Future of Business Growth Tied to a New Generation of 360 Experience Marketers?

Is the Future of Business Growth Tied to a New Generation of 360 Experience Marketers?

Executives across the globe are prioritizing investments and capabilities that help accelerate business growth. According to McKinsey research,  78 percent of CEOs are now banking on marketing leaders to drive growth. We aren’t talking about your everyday CMO, however. To drive business growth requires a new breed of 360 CMOs and marketers, those who take a holistic, data-driven, 360 approach to customer experience transformation and innovation. McKinsey’s research uncovered three elements, a “growth triple play” of creativity, analytics, and purpose, that delivers…

McKinsey – The Growth Triple Play: Creativity, Analytics and Purpose

McKinsey – The Growth Triple Play: Creativity, Analytics and Purpose

Brian Solis joined McKinsey at Cannes Lions, the International Festival of Creativity, to debut research that explores the high performing organizations that prioritize the “growth triple play” of creativity, analytics, and purpose. The presentation is here (registration required). Key Findings: Only 7 percent of companies are delivering on the growth triple play by unifying creativity, analytics, and purpose. They are driving average revenue growth of 2.3 times versus peers from 2018–19 (which increased to 2.7 times versus peers from 2019–20)….

Entrepreneur: Your Top 4 Questions About 2022, Answered By the World’s Top Superforecasters

Entrepreneur: Your Top 4 Questions About 2022, Answered By the World’s Top Superforecasters

Adam Soccolich interviewed Brian Solis for the December 2021 issue of Entrepreneur. The article made the print edition and is also available at Entrepreneur.com (subscription required). Your Top 4 Questions About 2022, Answered By the World’s Top Superforecasters Consumer Behavior What will customers want or expect more of? Beyond the oft examined categories of millennials and centennials, a new generation of consumers that I call Gen N — thatʼs N for ‘novelʼ — are now driving business transformation. It comprises…

Special Report: A Blueprint for Becoming a Customer-Unified Company; Making the Customer’s Experience the Heart of the Enterprise

Special Report: A Blueprint for Becoming a Customer-Unified Company; Making the Customer’s Experience the Heart of the Enterprise

Customer experience is the number one priority as ranked by executives around the world. Even though most may say they’re already “customer-centric,” the reality is that only 15% say they have both a single (360-degree) view of customer data and the organizational structure to make use of those insights.  At Salesforce, I recently had the opportunity to work with Harvard Business Review Analytic Services (HBRAS) on a survey of 1,100 executives around the world exploring how to meet the future…

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