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Conversational Marketing Versus Market Conversations

The much discussed and highly revered Cluetrain Manifesto is proving to be more relevant than ever. As Social Media becomes more pervasive in marketing, it’s imperative that we become gatekeepers to prevent opportunistic marketers from bankrupting the conversation economy. As someone noted, aren’t all marketers opportunistic? Yes and no. It’s the difference between leveraging an opportunity because you can bring value to the discussion vs. selling an opportunity simply because you can capitalize on it. Jakob Nielsen added a unique…

Now is Gone on Amazon.com; Pre-orders Open

I’m happy to announce that Now is Gone is on Amazon.com and is available for pre-orders. Now Is Gone – A Primer on New Media for Executives and Entrepreneurs, explores how New Media (and Social Media) are forcing the evolution of PR through a rich set of meaningful interviews, case studies, and comprehensive discussions. In the past, my approach to discussing New PR and Social Media has been focused on the blogosphere. I realized however, that if I wanted to…

Yahoo’s New Social Network Mashes Facebook with Myspace

I received an invitation from Lee Oden to jump into Yahoo’s new Mash social network and while I reserve a more in depth post for later, I definitely wanted to take a moment to share some initial reactions and assessments. First, Y! Mash is cute. Yes, cute. It’s more related to Myspace than Facebook, so it’s definitely not the leading contender to channel a river of relevance or act as the premier online hub for your personal brand – at…

Now is Gone Book Cover Ready to Print

Just wanted to share the good news that the cover for Now is Gone was finalized and is ready to go. It should be listed on Amazon soon. Thanks again to Geoff Livingston for including me in the development of this book. Now Is Gone explores how New Media (and Social Media) are forcing the evolution of PR through a rich set of meaningful interviews, case studies, and comprehensive discussions. Connect on Twitter, Jaiku, Pownce or Facebook.

Now is Gone Set to Publish in Late October

Several months ago, good friend Geoff Livingston asked me to work with him to develop a book that helps communications professionals understand and embrace new media. Geoff’s a smart guy and probably didn’t need my help to write this book, but I welcomed the opportunity to work with him. The result is Now Is Gone – A Primer on New Media for Executives and Entrepreneurs and it’s set to hit the market in October 2007. This was a very revealing…

PRWeek Interviews PR Pros on the Ascendancy of Facebook

PRWeek recently interviewed me, along with a few other PR pros including, Gerald Kimber White, John H. Bell, David Almacy, B. Bonin Bough, and David Haase to discuss Facebook’s impact on the PR industry. It would have also been interesting to include Facebook’s inhouse PR spokesperson, Brandee Barker – I wonder if she’s had a chance to read this yet. PRWeek is the primary (traditional) source for news and information in the PR industry. Author, Alexandra Bruell, explored why PR…

Building a Bridge Between Your Story, Bloggers, and People – Part I

To all of you advanced new media PR professionals, this post may seem a bit remedial in comparison to some of more technical and exploratory subjects we usually cover. Last year I ran a series covering blogger relations Forward Moving, a specialized blog dedicated to PR education. Due to unexpected demand, I’ve been asked to update these posts and re-run them as an ongoing series. I’m happy to do so. I’ll try to double up on posts to make sure…

Social Media Manifesto Makes Junta42’s Most Popular Articles of the Week

The Future of Communications – A Manifesto for Integrating Social Media into Marketing is still going strong, and I hope it continues to do so. Things have such a limited lifespan in the blogospere these days, that I am happy to see that it is still making the rounds. Junta42 promoted the article as one of its featured articles for the week in an email newsletter that was sent to site members. Junta42 is new expert and user-generated search engine…

Deleting Users, Audience, and Messages from PR and Social Media

Attention PR and practicing Social Media professionals, step away from using “messages” to target “users” and “audience.” They are no longer filling the theaters, stadiums, and auditoriums to hear from marketers. I’ve been in tech PR since 91 and have been also guilty of using such terminology. Back in the day, users really were users in the tech business and when we were researching who they were, they would ultimately become the audience for our marketing initatives. Not everyone (aka…

PR is About Relationships, Just Ask Robert Scoble

The crossroads of traditional PR and Social Media is on an inevitable path to a very public boiling point. In the realm of Social Media, conversations are king. As much as we talk about how to participate in Social Media, it doesn’t mean a thing if we don’t take a few steps back and remember that regardless of the technology, meaningful conversations are about respect and relationships. And, I should also point out that the most rewarding dialog has always…

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