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Blog This, October 12, 2007

10 Truths of Marketing in a Web2.0 World Rohit Bhargava shares his wisdom for marketing in the Wild West Is “Conversation” Overused? Valeria Maltoni explores conversational marketing and whether conversations are misunderstood, overused, or under utilized. In my opinion, the term “conversation,” just like “Social Media” are misunderstood and much purported with little or no substance to back it up. It’s the difference between marketing and experience. Down with the Press Release!! Good friend Geoff Livingston takes a look at…

Recommended Reading – October 9, 2007

Strumpette Editor Resigns – Changing PR? Tom Foremski on Amanda Chapel’s departure. PR won’t change until it has to. CommonSense PR and Geoff Livingston also chime in. Gavin Newsom Case Study: Facebook for PR, Branding, and Press Room Daniel Riveong discusses social media and personal brands Why Bother Blogging Podcasting and Using Social Networks Chris Brogan playfully demonstrates why you should engage in social media “It’s a Conversation, Stupid! Part 1″ Chris Lynn reminds us that social media is about…

Recommended Reading – October 4, 2007

TurnPRon– I’ll be speaking here later today on “PR 3.0” (I think you can guess my stanceon the subject). Social Media Relations= The Release + News Room: Todd And takes a look at the evolution of the Social Media Release and why Social Media is so important in PR. Adding Grease to hRelease:Shannon Whitley looks at moving the hrelease forward. This is a good look at the future of the press release. Web 3.0 is About Intelligence: I respond to…

Get a F#ck!ng Blog Already

The title of this post is dedicated to B.L. Ochman. I felt that I’d keep up with the spirit in order to convince companies to stop asking questions and accept the fact that they need to engage. The only question they need to ask is,”what do I need to do?” Good friend Duncan Riley recently asked me to help with an article he was writing regarding PR professionals who also blog and whether or not the companies we work with…

Conversational Marketing Versus Market Conversations

The much discussed and highly revered Cluetrain Manifesto is proving to be more relevant than ever. As Social Media becomes more pervasive in marketing, it’s imperative that we become gatekeepers to prevent opportunistic marketers from bankrupting the conversation economy. As someone noted, aren’t all marketers opportunistic? Yes and no. It’s the difference between leveraging an opportunity because you can bring value to the discussion vs. selling an opportunity simply because you can capitalize on it. Jakob Nielsen added a unique…

Now is Gone on Amazon.com; Pre-orders Open

I’m happy to announce that Now is Gone is on Amazon.com and is available for pre-orders. Now Is Gone – A Primer on New Media for Executives and Entrepreneurs, explores how New Media (and Social Media) are forcing the evolution of PR through a rich set of meaningful interviews, case studies, and comprehensive discussions. In the past, my approach to discussing New PR and Social Media has been focused on the blogosphere. I realized however, that if I wanted to…

Yahoo’s New Social Network Mashes Facebook with Myspace

I received an invitation from Lee Oden to jump into Yahoo’s new Mash social network and while I reserve a more in depth post for later, I definitely wanted to take a moment to share some initial reactions and assessments. First, Y! Mash is cute. Yes, cute. It’s more related to Myspace than Facebook, so it’s definitely not the leading contender to channel a river of relevance or act as the premier online hub for your personal brand – at…

Now is Gone Book Cover Ready to Print

Just wanted to share the good news that the cover for Now is Gone was finalized and is ready to go. It should be listed on Amazon soon. Thanks again to Geoff Livingston for including me in the development of this book. Now Is Gone explores how New Media (and Social Media) are forcing the evolution of PR through a rich set of meaningful interviews, case studies, and comprehensive discussions. Connect on Twitter, Jaiku, Pownce or Facebook.

Now is Gone Set to Publish in Late October

Several months ago, good friend Geoff Livingston asked me to work with him to develop a book that helps communications professionals understand and embrace new media. Geoff’s a smart guy and probably didn’t need my help to write this book, but I welcomed the opportunity to work with him. The result is Now Is Gone – A Primer on New Media for Executives and Entrepreneurs and it’s set to hit the market in October 2007. This was a very revealing…

PRWeek Interviews PR Pros on the Ascendancy of Facebook

PRWeek recently interviewed me, along with a few other PR pros including, Gerald Kimber White, John H. Bell, David Almacy, B. Bonin Bough, and David Haase to discuss Facebook’s impact on the PR industry. It would have also been interesting to include Facebook’s inhouse PR spokesperson, Brandee Barker – I wonder if she’s had a chance to read this yet. PRWeek is the primary (traditional) source for news and information in the PR industry. Author, Alexandra Bruell, explored why PR…

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