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Business Growth

PRWeek Responds to 3.0 Fallout

In an impressive move, PRWeek EIC, Julia Hood, responded to the blogstorm of negative coverage about the magazine’s edict that PR was entering the 3.0 era. My original article is here. Instead of directly addressing the arguments and points of contention circulating in the blogosphere, Julia explained the rationale behind the 3.0 moniker, “Sometimes editors fall so in love with their ideas, they neglect to properly explain them. Judging by some of the blog posts about our ‘Public Relations 3.0’…

PRWeek Claims Industry Enters Age of PR 3.0 – They Couldn’t be More Wrong

Almost within 24 hours of going on record stating that we will (should) not see anyone referring to PR 3.0 anytime soon, PRWeek runs an article about how the industry is entering a new age: PR 3.0. Hat tip to Constantin Basturea. Excerpt from my post, “And let me point out, that there will not be a 3.0 or any other rev numbers, unless there is another tremendous evolution, fusion, or breakthrough in the practice, science, and art of communications.”…

Geoff Livingston Interviews Me for Diary of an Ad Man

I recently conducted an interview with Geoff Livingston who authors the well known blog, “Diary of an Ad Man.” We covered a wide range of hot topics including PR 2.0, Silicon Valley vs. the rest of the world, Web 2.0, the future bust, Social Media, Media 2.0, Corporate Blogging, and how to fix the PR industry. It not an easy discussion on any of these fronts, but it definitely ignites thinking and also warrants several individual posts. Here’s the intro:…

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