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The big questions brands should ask before they jump Into Web3, NFTs, and the Metaverse

The big questions brands should ask before they jump Into Web3, NFTs, and the Metaverse

Video shot at The CMO Club Innovation Forum in West Hollywood, Calif. If you’re given the choice between being a consumer or a stakeholder of your favorite brand…, which would you choose? This is an important consideration for brands in the next web. Oftentimes brands and businesses in general think transactionally. Since the pandemic the digital transformation led to the digitalization of a lot of touchpoints in a customer journey. But if you think about that, where’re digitalizing the analog…

Beyond the Hype of Web3: Delivering Utility, Value And Community in the Next Web

Beyond the Hype of Web3: Delivering Utility, Value And Community in the Next Web

Originally published in Forbes My dear friends Chris Heuer and Kristie Wells asked me to open Web 3.1, a new unconference series they founded. The goal of the event was to explore ways to deliver the promise of web3. This article is inspired by the research that went into my presentation and the conversations that followed. You can watch the presentation here. Since October 2021, Google Trends data shows that “web3” as a search term started to take off. The…

The Future of Work: Building a Mindset that Embraces Innovation

The Future of Work: Building a Mindset that Embraces Innovation

via Formstack PODCAST Future of Work: Building a Mindset that Embraces Innovation with Brian Solis What’s the difference between innovation, iteration, and disruption? We brought digital futurist Brian Solis on to this episode to explain. The author and Salesforce Global Innovation Evangelist provides insights into how these topics are distinctly different yet interconnected. Brian breaks down how any organization—regardless of size, industry, or notoriety—can harness innovation through a simple shift in mindset. In less than 30 minutes, he shares ways…

De Tijd: ‘Decentraler internet komt er, maar moet eerst door fase van desillusie’

De Tijd: ‘Decentraler internet komt er, maar moet eerst door fase van desillusie’

I had the opportunity to meet De Tijd’s Roland Legrand while in Brussels, Belgium. It was an incredible conversation that I’m sure could have led to a series of articles. Thank you for the honor, Roland. Source: De Tijd De antropoloog en futurist van de digitale wereld Brian Solis is optimistisch over de pogingen het web te hervormen, decentraler te maken en de gebruikers meer macht te geven. Hij waarschuwt wel dat dat zogeheten web3 eerst door een ‘vallei van…

What is the Metaverse?  Defining the Metaverse as it Evolves

What is the Metaverse? Defining the Metaverse as it Evolves

Even though the term is inextricably linked with web3, the popular virtual worlds often referenced today are closer to web2 in operation and business models than they are to a decentralized platform. Roblox, Fortnite, World of Warcraft, Meta (formerly Facebook) Horizon Worlds, Second Life, Decentraland, are all in their own way example of an evolving metaverse. The original term was coined by Neal Stephenson in his 1992 science fiction novel, “Snow Crash.” In it, he envisioned a place where humans,…

Podcast: The Future of Global Retail

Podcast: The Future of Global Retail

In this episode, Retail Doctor Group welcomes Brian Solis, a global innovation evangelist from Salesforce, from the US to discuss the changes in the global retail sector, particularly shoppers’ behaviours, that are accelerated by the pandemic. Brian Solis and our CEO Brian Walker will together explore emerging concepts such as “Shopping at the edge” and how retailers can apply new technology and insights to maximize engagement at all touchpoints on the customer journey. We hope you enjoy the session.

CRYPTOGLOBE: Beyond Money-Motivated Projects – The State and Promise of web3

CRYPTOGLOBE: Beyond Money-Motivated Projects – The State and Promise of web3

via Siamak Masnavi of CRYPTOGLOBE On Monday (June 13), American serial entrepreneur and technology investor Kevin Rose commented on Ethereum, Web3, and the current crypto market conditions. Rose currently works as a partner at True Ventures, where he is focused on “blockchain (NFTs, cryptocurrency, DeFi), consumer internet, and health/wellness.” He also hosts the “PROOF” and “Modern Finance” podcasts. Some of Rose’s angel investments are Twitter, Square, Foursquare, Nextdoor, Blue Bottle Coffee, and Facebook. On Monday, Rose told his over 1.6…

LEADERS Magazine: Digital Darwinism – An Interview with Brian Solis

LEADERS Magazine: Digital Darwinism – An Interview with Brian Solis

via LEADERS Magazine – April, May, June 2022 – Volume 45 Number 2 ISSUU digital magazine version | Web version | PDF Digital Darwinism: An Interview with Brian Solis, Global Innovation Evangelist, Salesforce EDITORS’ NOTE Brian Solis is a world-renowned digital anthropologist and futurist who serves as Global Innovation Evangelist at Salesforce. Solis is also an eight-time best-selling author and international keynote speaker. Forbes has called him “one of the more creative and brilliant business minds of our time,” ZDNet said that Solis is “one of the…

The Future of Patient Experience & Innovative Experience Design in Healthcare: Visionary Keynote at HIMS22

The Future of Patient Experience & Innovative Experience Design in Healthcare: Visionary Keynote at HIMS22

Brian Solis recently delivered his keynote presentation at HIMSS22, “Visionary Keynote: The Future of Patient Experience & Innovative Experience Design in Healthcare.” Following the event, Teta Alim writing for HealthTech, summarized a series of keynotes focused on healthcare innovation. Her story included a summary of Brian’s presentation, too! HIMSS22: Lessons to Reimagine Healthcare as Interconnected and Innovative Experts at HIMSS22 share key insights on interoperability, the patient experience and provider perspectives on the future of care. The annual HIMSS conference…

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