Studying the impact of innovation on business and society

Innovation

5 Steps to Building Brand Loyalty in 2021 and 2022

5 Steps to Building Brand Loyalty in 2021 and 2022

Photo by Andrea Piacquadio from Pexels I recently had the opportunity to deliver the keynote presentation at “Digitizing Your Customer Experience” organized by Traction on Demand. My topic focused on customer enchantment in a now digital-hybrid world, “Effective, Efficient, Experiential: Building Lasting Customer Loyalty.” Following my presentation, the team at Traction on Demand, summarized the key points in an eloquent, helpful article. I wanted to share it with you here… 5 Steps to Building Brand Loyalty in 2021 For anyone…

Surviving Digital Darwinism and Thriving Against Disruption: It’s The Survival of the Most Disruptive

Surviving Digital Darwinism and Thriving Against Disruption: It’s The Survival of the Most Disruptive

Wow. What an experience. I was asked to present at the incredible Macquarie 2021 Australia Conference, one of the most innovative financial services organization in the world. Following the event, the team at Macquarie shared insights from the conference and I wanted to also share them here with you. Surviving ‘Digital Darwinism’ and thriving in disruption Source: Macquarie Perspectives COVID-19 has indelibly shaped the way we connect and consume, and in doing so has accelerated the digitisation trend by many…

WTF: What’s the Future Podcast – When it Comes to Safety and Security, Robots and People Become Co-workers with Travis Deyl‪e‬

WTF: What’s the Future Podcast – When it Comes to Safety and Security, Robots and People Become Co-workers with Travis Deyl‪e‬

In episode 4 of WTF: What’s the Future, my friend Dr. Travis Deyle, CEO and Co-Founder of Cobalt Robotics joins me to explore the real world of robotics entering in the workforce. What comes to mind when you think of a safety and security robot? Terminator? RoboCop? In reality, we should be thinking more along the lines of WALL-E. That’s how Travis Deyle, co-founder and CEO of Cobalt Robotics, encourages us to think about robots in the world. In the latest episode…

WTF: What’s the Future Podcast – The One Thing You MUST Do to Drive Your Disruption Strategy with Charlene Li

WTF: What’s the Future Podcast – The One Thing You MUST Do to Drive Your Disruption Strategy with Charlene Li

In episode 3 of WTF: What’s the Future, I spent time with someone who has had a profound impact on my life, Charlene Li. For those who don’t know, Charlene was my partner and mentor at Altimeter Group for nine years. Together, we helped pioneer research for traditional and also startup businesses to thrive in an era of digital Darwinism. Long before we were partners, she was a big inspiration in her work at Forrester and with her book, co-authored with…

Futurist and digital anthropologist Brian Solis helps Greater Akron Chamber look ahead

Futurist and digital anthropologist Brian Solis helps Greater Akron Chamber look ahead

Article via Akron Beacon Journal, Jim Mackinnon The 2021 Greater Akron Chamber’s annual meeting explored how it had to change and transform to serve its members and the community during the pandemic, much of the program involved looking ahead, not back. And that’s in large part where keynote speaker Brian Solis figured in. Solis is a futurist, “digital anthropologist” who looks at how consumer behavior has evolved, book author, digital entrepreneur and frequent invited speaker who in 2020 was named the Global Innovation Evangelist…

Digitaal antropoloog Brian Solis: “Bedrijven moeten zich nú klaarstomen voor Generation N” [Video in English]

Digitaal antropoloog Brian Solis: “Bedrijven moeten zich nú klaarstomen voor Generation N” [Video in English]

By Magali De Reu, Bloovi Brian Solis is naast bestseller-auteur misschien wel dé autoriteit op vlak van marketing en sociale media. Als ‘digitaal antropoloog’ houdt de Amerikaan voortdurend de vinger aan de pols over de maatschappelijke verschuivingen die op ons afkomen. In een nieuwe Techmag episode geeft hij een blik op de toekomstige trends in het digitale landschap, en hoe bedrijven zich kunnen voorbereiden op het nieuwe normaal. Business as (un)usual zonder leiderschap Wanneer ik Brian Solis – in het…

The Digital Transformation of Mindsets to Drive Exponential Innovation in the Novel Economy

The Digital Transformation of Mindsets to Drive Exponential Innovation in the Novel Economy

Dr. Mik Kersten is someone I only recently met, but I’ve quickly grown fond of his thinking and work. In 2020, we organized an event together, “Transitioning from Project to Product to Thrive in the New Normal.” Our initial conversation led to an exploration of new possibilities in digital transformation in a time of global crisis, an era I called the “Novel Economy.” Then earlier this year, Dr. Mik and I hosted an executive roundtable that focused on strategy planning and…

Celebrating Health Innovation at SXSW Online 2021

Celebrating Health Innovation at SXSW Online 2021

SXSW was one of the first industry conferences cancelled in 2020 due to the COVID-19 global pandemic. My friends at Real Chemistry were among the first to support SXSW’s virtual come back. Real Chemistry hosted a unique Healthcare Media Lounge, a two-day virtual event that featured industry experts who explored the future of digital health innovation. I was invited to join an amazing panel to speak about “Five Things to About Digital Transformation in Healthcare.” My colleagues on the panel included, Ron Kim,…

Introducing WTF, What’s the Future, a Podcast that Explores the Future of…

Introducing WTF, What’s the Future, a Podcast that Explores the Future of…

In 2019 and early 2020, I worked on plans to launch a new podcast based on the title of my book, What’s the Future of Business (WTF for short). I pre-recorded an entire series and planned on dropping the first season Netflix style. The idea was to surprise everyone with a lineup of shows with amazing guests to binge at will. With LifeSCALE in full swing plus big life changes I was working on at the time, oh yeah, and then…

5 Things to Know About The Rapid Acceleration of Digital Health

5 Things to Know About The Rapid Acceleration of Digital Health

Following the conversation at SXSW 2021, “The Path Forward to Healthcare Innovation and Digital Transformation,” Real Chemistry published important research (and an infographic), to spotlight, “5 Things to Know About the Rapid Acceleration of Digital Health.” The study was published by Jo Ann Saitta, Global Chief Digital Officer and Manoj Narayanan, Chief Technology Officer, Real Chemistry Abstract A silver lining from the COVID-19 global pandemic is the rapid acceleration of digital health and telemedicine. In early 2021, Real Chemistry set out to…

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