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Innovation

LEADERS Magazine: Digital Darwinism – An Interview with Brian Solis

LEADERS Magazine: Digital Darwinism – An Interview with Brian Solis

via LEADERS Magazine – April, May, June 2022 – Volume 45 Number 2 ISSUU digital magazine version | Web version | PDF Digital Darwinism: An Interview with Brian Solis, Global Innovation Evangelist, Salesforce EDITORS’ NOTE Brian Solis is a world-renowned digital anthropologist and futurist who serves as Global Innovation Evangelist at Salesforce. Solis is also an eight-time best-selling author and international keynote speaker. Forbes has called him “one of the more creative and brilliant business minds of our time,” ZDNet said that Solis is “one of the…

The Future of Patient Experience & Innovative Experience Design in Healthcare: Visionary Keynote at HIMS22

The Future of Patient Experience & Innovative Experience Design in Healthcare: Visionary Keynote at HIMS22

Brian Solis recently delivered his keynote presentation at HIMSS22, “Visionary Keynote: The Future of Patient Experience & Innovative Experience Design in Healthcare.” Following the event, Teta Alim writing for HealthTech, summarized a series of keynotes focused on healthcare innovation. Her story included a summary of Brian’s presentation, too! HIMSS22: Lessons to Reimagine Healthcare as Interconnected and Innovative Experts at HIMSS22 share key insights on interoperability, the patient experience and provider perspectives on the future of care. The annual HIMSS conference…

Web3.1 Keynote: The Promise of Web3

Web3.1 Keynote: The Promise of Web3

via Chris Heuer, founder, Web 3.1 – Please join us in building our Web 3.1 community, and designing the organization which we will co- own together on Wednesday April 6, 2022 at Beyond Web 3.1. A highlight of the Web 3.1 Leadership Summit was the keynote from Brian Solis, a renowned author and innovation leader at Salesforce. In his live kickoff, he spoke about where we are and where we need to be, to leave the world better off than…

The Digital Change Agent’s Manifesto How the People Behind Digital Transformation Lead Change From Within

The Digital Change Agent’s Manifesto How the People Behind Digital Transformation Lead Change From Within

Several years ago, I published research that I believe is actually more meaningful today. In a post-pandemic world where every company is accelerating digital transformation, executives cannot miss the opportunity to transform their business for a new economy. “Leaders must reassess how digital technologies and information can create new customer value. The alternative is to try to succeed in a digital economy with a pre-digital value proposition.” – Jeanne Ross, organizational theorist, principal research scientist at MIT Sloan School of…

Top Futurist Keynote Speaker Brian Solis – The Future Happens to Us or Because of Us

Top Futurist Keynote Speaker Brian Solis – The Future Happens to Us or Because of Us

We’re living in a very disruptive time. Digital disruption is all around us. It’s happening to us and because of us. So my message today is really about a choice. You have a choice as to what role you want to play in the future of the digital economy. Do you want to shape it? Or do you want to be affected by it? It’s a matter of “adapt or die.” All of the disruptive technology that’s happening in the…

MARK UP: Darwinismo digitale: come la pandemia sta impattando sul ‘Retail reset’ – Digital Darwinism: how the pandemic is impacting the ‘retail reset’

MARK UP: Darwinismo digitale: come la pandemia sta impattando sul ‘Retail reset’ – Digital Darwinism: how the pandemic is impacting the ‘retail reset’

via Giovanna Chiara Italiano, MARK UP Writing for MARK UP in Italy, Giovanna explores the “Great Reset” and its impact on the future of retail. She references  Brian Solis and his work studying “Digital Darwinism.” The article is in Italian, but is also available in translated form here. Il Retail e le sue supply chain possono resistere agli scossoni pandemici investendo sulla customer experience, che è diventata il vero carburante che alimenta e genera il cambiamento Lo scorso World Economic Forum…

Data-Driven Empathy Helps Businesses Develop a Human-Centered Approach to Digital Transformation and Innovation

Data-Driven Empathy Helps Businesses Develop a Human-Centered Approach to Digital Transformation and Innovation

While onsite in New York, I was interviewed by the Netbase Quid team to share highlights from my presentation on data-driven empathy. Every technology revolution moves people in new directions. Human-centered insights, data-driven empathy, create meaning, relevance, and helps identify opportunities for new value creation to close the relationship gaps between businesses and customers.🤍

A New—and Timeless—Digital-First Consumer Is the Future

A New—and Timeless—Digital-First Consumer Is the Future

via Lisa Boylan, Associations Now, published by ASAE: The Center for Association Leadership Brian Solis keynoted the ASAE Technology Exploration Conference in Washington, D.C. To set the proverbial stage, Associations Now interviewed Brian on his thoughts on a new digital world ahead of his presentation. Disruption can be a gift, according to Brian Solis, bestselling author, digital anthropologist, and futurist. Among the positives: It created an ageless consumer segment that is leading the way. There’s a different, inclusive generational category that…

Is the Future of Business Growth Tied to a New Generation of 360 Experience Marketers?

Is the Future of Business Growth Tied to a New Generation of 360 Experience Marketers?

Executives across the globe are prioritizing investments and capabilities that help accelerate business growth. According to McKinsey research,  78 percent of CEOs are now banking on marketing leaders to drive growth. We aren’t talking about your everyday CMO, however. To drive business growth requires a new breed of 360 CMOs and marketers, those who take a holistic, data-driven, 360 approach to customer experience transformation and innovation. McKinsey’s research uncovered three elements, a “growth triple play” of creativity, analytics, and purpose, that delivers…

McKinsey – The Growth Triple Play: Creativity, Analytics and Purpose

McKinsey – The Growth Triple Play: Creativity, Analytics and Purpose

Brian Solis joined McKinsey at Cannes Lions, the International Festival of Creativity, to debut research that explores the high performing organizations that prioritize the “growth triple play” of creativity, analytics, and purpose. The presentation is here (registration required). Key Findings: Only 7 percent of companies are delivering on the growth triple play by unifying creativity, analytics, and purpose. They are driving average revenue growth of 2.3 times versus peers from 2018–19 (which increased to 2.7 times versus peers from 2019–20)….

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