Studying the impact of innovation on business and society

Innovation

The Urgent Need for Creativity in Life and Why Our Dependence on Personal Tech Can Erode Our Individuality

The Urgent Need for Creativity in Life and Why Our Dependence on Personal Tech Can Erode Our Individuality

A new year, a new you… The year was 2019. The place was Austin, Texas, during SXSW. Shortly after my keynote and official debut of LifeScale, I visited the Velocitize Talks studio hosted by WP Engine. There, I shared research and insights into my latest book, along with digital transformation, the future of brand, the impact of digital distractions, and the importance of living a more creative life. After all this time, I’m proud to finally share the results of that session…

Brand Innovation in the Novel Economy

Brand Innovation in the Novel Economy

In Q4 2020, I was given the opportunity to keynote the CMO Brand Digital Summit. My topic was “Brand Innovation in the Novel Economy: Taking Cues from Generation-N to Rethink Brand Pillars as a Competitive Advantage.” Leading up to the event, I spent some time with GDS’ Claudia Effra-Hume to explore the topic ahead of the conference. The result is a series of videos ranging from 10 seconds to one minute that answer some very important questions heading into 2021….

Disruptive Innovation Accelerates Hotels, Restaurants, Cloud Kitchens, and the Hospitality Industry into the Future

Disruptive Innovation Accelerates Hotels, Restaurants, Cloud Kitchens, and the Hospitality Industry into the Future

Via Financial Express, Swapna Raghu Sanand With the year 2020 kicking off in an unprecedented way with the outbreak of the coronavirus pandemic, innovative solutions for the hospitality industry have shot into prominence. Given how digital solutions are completely redefining food experiences across the corporate, travel and hospitality segments, an interesting premise can be linked with the concept of futuristic digital Darwinism has been shared by leading digital anthropologist and futurist Brian Solis. The best selling author recently shared a keynote…

It’s Time to Humanize Your Brand

It’s Time to Humanize Your Brand

The Association of National Advertisers (ANA) featured an interview with Brian Solis, global innovation evangelist at Salesforce. We wanted to share the interview with you here… Brian Solis, global innovation evangelist at Salesforce, doesn’t mince words when it comes to how the coronavirus will change the way brands and organizations present themselves to the public. “If this pandemic has shown us anything, it’s that it’s time to add several new pillars to the brand that allow it to become much…

Employing an AI Futurist To Navigate the Post-Corona World

Employing an AI Futurist To Navigate the Post-Corona World

What does the world look like post-COVID? It’s an interesting question because the answer is limited to our own imagination and ideas of what was good and what wasn’t in the world before COVID (BC). As a contributor to Singularity University, I was excited to join Kris Østergaard on his Corporate Innovation Podcast for SingularityU. In this thoughtful episode, we explored a new concept I’ve been pushing to employ the role of an AI Futurist to navigate the Post-Corona, aka the…

Q&A: How to Boost Your Business Through Innovation in an Era of Global Disruption

Q&A: How to Boost Your Business Through Innovation in an Era of Global Disruption

In an earlier post, Emakina and I explored the depths what it takes for businesses to become “the light in times of darkness.” Following the event, we received additional questions that we deemed were worth follow up. So, we scheduled a second recording to address all that we could. We wanted to share the conversation with you here… Extra Q&A Session with Brian Solis Last June, Emakina organised a webinar with 8-time bestselling author and digital anthropologist Brian Solis to…

International Council of Shopping Centers: The Future of Retail and Real Estate Isn’t What It Used to Be

International Council of Shopping Centers: The Future of Retail and Real Estate Isn’t What It Used to Be

Brian Solis delivered the keynote address at the International Council of Shopping Centers (ICSC) 2020 CenterBuild Conference. His presentation, “The Future of Retail and Real Estate Isn’t What It Used to Be,” was well-received and is online now. When ICSC was founded in 1957, the retail industry was a veritable juggernaut even surging forward beyond the initial wave of Amazon and e-commerce in the 90s. Then over time, the relationship between consumers and digital, social media, real-time, and mobile slowly,…

Introducing Generation-N, The New Customer Defining the Novel Economy

Introducing Generation-N, The New Customer Defining the Novel Economy

Meet Generation-Novel, the new critical customer segment created by the pandemic. Before COVID (BC), your customer was already living a digital ritual of mobile, social, real-time for work, play and endless sharing and consumption. Now, with shelter in place and general fear of getting sick, customers are only becoming more and more digital. It’s not just for the early adopters or younger generations. Everyone is becoming equally digital because they have to. But it’s not just about tech and the…

In these dark times, be the light: How to boost your business through innovation

In these dark times, be the light: How to boost your business through innovation

In 2020, Emakina and I partnered on a special #FastTrack webinar to help brands become the light in these dark times. The conversation was titled, “How to boost your business through innovation in the current and future context.” Leading up to the event, Luc Malcorps of Emakina and I explored topics in the webinar, but also work leading up to COVID-19 that may prove more meaningful now than before. I hope this helps you… The Covid-19 crisis unhinged society and…

This is not the new normal or the next normal: that’s for everyone else

This is not the new normal or the next normal: that’s for everyone else

We talk about the ‘new normal’ or the ‘next normal’, but for world-renowned digital anthropologist and author Brian Solis, ‘normal’ was part of the problem. In this powerful talk, he explains how the pandemic has accelerated digital transformation for the better and paved the way for disruptive innovation with technologies like 5G. Now more than ever, we need new ideas, partnerships and mindsets that unlock creativity and imagination to deliver sophisticated new experiences for business customers and consumers. I recently…

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