Every year The Semmys nominates the best posts in marketing. Last year, the Social Media Manifesto was recognized and this year, The Conversation Prism was spotlighted. Thank you! When Jesse Thomas of JESS3 and I started to lay the foundation for the Conversation Prism, we realized that it was a much larger task then simply categorizing social networks and placing them within a visually-rich graphic or chart. My goal was to observe, analyze, dissect, and present the dynamics of conversations,…
The Battle for Your Social Status: Facebook Builds Network Around Your Activity
Shot at the F8 conference in San Francisco Recently, we discussed the evolution of Twitter and also FriendFeed as they mature into fully interactive conversation ecosystems. In social media, you’ll most often hear references to the proverbial “conversation” that fuels the dynamic, two-way Web and earns those individuals and brands that invest in it wisely, increased social capital and authority. Facebook issued a significant announcement that may solidify its platform as the primary dashboard for sharing, responding, and listening to…
Twitter Bowl 2009: And the Winners are…
Jeremiah Owyang, Chris Heuer, Louis Gray, Guy Kawasaki, and Jesse Stay (founder of SocialToo) and I hosted the second annual Twitter Bowl 2009 during the big game – additional history here. Jesse Stay worked tirelessly to help us create a scalable and efficient system on SocialToo to track and share votes on Twitter. Thank you Jesse. Now let’s take a look at the play-by-play and the final score in this year’s Twitter Bowl 2009. As Michael Pilla stated on Twitter,…
The Top Social Brands of 2008: What’s Your Conversation Index?
Source Vitrue released a report on the Top Social Brands of 2008 based on an index the company launched last year. The top social brands list is a result of Vitrue’s daily analysis of over 2,000 popular brands. Each day, the team analyzes online conversations on a variety of social networking, blogging, microblogging, photo and video sharing sites. Virtue then applies a series of algorithms to measure the frequency of keyword usage, the size of the social media environment, and…
Dell Deals with Twitter
In March 2008, Gary Vaynerchuck experimented with @santagaryvee on Twitter where he would announce special Wine Library deals and opportunities exclusively for his loyal followers on the popular micro community. While he slowly phased that activity back into his main Twitter streams, many companies were introduced to a new way to engage and harness enthusiasm among those potentially interested in something new and special. Having contributed to the standard of listening and responding to users and pundits on Twitter, Dell…
Learn the Language of Twitter
Source Twitter has sparked its own ecosystem as it continues to rapidly emerge as a viable platform for online conversations, rivaling Facebook News Feeds for attention and interaction. A group of helpful individuals launched Twictionary, a dictionary and/or translator, to help new tweeters and tweeps embrace and master the language powering the popular micro community and its underlying culture. Power Twitter users and those well versed in the language of the Twitterverse are also welcome to freely contribute their knowledge…
Introducing the 2009 Twitter Bowl; Rate Your Favorite Super Bowl Ads on Twitter
Note: to bypass the background story and skip straight to the instructions for Twitter Bowl, click here. In 2008, Jeremiah Owyang had a great idea to extend the conversation about Super Bowl ads from my living onto Twitter. Chris Heuer, Stephanie Agresta, Darryl Siry, Ben Metcalfe, Eric Gonzales, and I quickly supported the idea and set up a series of Twitter stations to kick things off. Josh Bernoff of Forrester analyzed 2,500 tweets and organized the results into an impressive…
Anheuser-Busch Debuts AB-Extras.com; Fuses PR with Social Media to Humanize Stories and Ads
Disclosure: I am collaborating with Anheuser-Busch on the creation and release of AB-Extras.com Today Anheuser-Busch announced AB-Extras.com – a social media destination for Bud fans 21 years of age and older to reveal the human element and stories behind the ads that will premier during the Big Game. AB-Extras.com is a unique social platform for the internal PR team at Anheuser-Busch to also work more effectively with traditional and digital press and bloggers using the tools and services that they…
Growth for Newspapers Online? Yes and No
Source Nielsen Online is reporting that nine out of the top 10 newspapers experienced growth in online traffic between December 2007 to December 2008. The average growth across the board equated to 16%. Here’s the breakdown: NYTimes.com Dec 07 (000): 17,1777 Dec 08 (000): 18,187 Percentage Change: 16 USATODAY.com Dec 07 (000): 9,939 Dec 08 (000): 11,420 Percentage Change: 15 WashingtonPost.com Dec 07 (000): 8.478 Dec 08 (000): 9,470 Percentage Change: 12 LA Times Dec 07 (000): 4,607 Dec 08…
Is FriendFeed the Next Conversation Platform?
I recently discussed the viability of Twitter evolving beyond a micro community into a standardized platform for macro conversations. It’s certainly the path Facebook is traversing. And, both are making significant progress in the race to syndicate and aggregate the discussions that are important to us within our respective social networks. There is another emerging platform worth discussing as it is quietly growing into an alternative solution to the disparate communities that are pervasive throughout the social web. Ladies and…
