Studying the impact of innovation on business and society

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Tomorrow’s Products and Services Need to Offer Innovative (Not Just Iterative) Experiences

Tomorrow’s Products and Services Need to Offer Innovative (Not Just Iterative) Experiences

Napa Valley, what a wonderful place to visit. Some of my favorite wineries are in Napa. Paraduxx, Far Niente, Harlan, Mascot, Nickel and Nickel, Chandon, Domain Carneros, Cuvaison, Schug, just to name a few. Napa is also a wonderful place to work. And, I recently had an opportunity to do so when I was asked share my vision of the future at the Senior Living Innovation Forum. I’m not an expert in senior living care nor am I a master…

Customer journeys start with smartphones, but brands still don’t get mobile

Customer journeys start with smartphones, but brands still don’t get mobile

Customers are not going to wait for brands to get the mobile journey right…they’ll move on and find someone else who gets them. Customers are increasingly and overwhelmingly mobile-first. For the most part, many brands are still learning how to optimize traditional e-commerce experiences let alone mobile sites and apps. The Amazons of the world don’t make it any easier to keep up. Yet every day, customers are reaching for their smartphones to learn about what to buy, what to…

Evolving customer behavior gives retailers insight into innovation priorities

Evolving customer behavior gives retailers insight into innovation priorities

“Innovation starts with understanding who people are becoming, because in there are the insights into how they shop and why.” – Brian Solis, principal analyst at Altimeter Group Not too long ago, I had the opportunity to present my vision for retail innovation and shopper experience at “The Summit” hosted by AT&T in Dallas. Following the event, the AT&T Editorial Team, published a written summary and also a video highlight reel of my talk. I wanted to share them with…

If you subscribe to briansolis.com via RSS or email, please read

If you subscribe to briansolis.com via RSS or email, please read

Long story short, I was forced to shut down Feedburner, the RSS feed provider that emailed articles to you from briansolis.com. Unfortunately, my access has been shut off for years and I’m hearing that the structure of these emails was falling apart. Since I can’t design the experience here, and I’m all about the experience, I ask you to please consider joining me via… Articles here. my upcoming newsletter. Thank you so much for your support! It’s why I do…

Once upon a time, there was a meaningful conversation about the art of storytelling

Once upon a time, there was a meaningful conversation about the art of storytelling

Storytelling is as magical as it is ancient. While many of us appreciate the power of story, we all could benefit from learning the art and science of storytelling and how it can help every facet of or professional and personal lives. Anyone who knows me, is well aware of my love for Disney. I’ve spent years studying the work of Walt, Imagineering, Pixar, et al. During the development of X: The Experience When Business Meets Design, I partnered with…

AI Marketing: The Next Big Thing

AI Marketing: The Next Big Thing

I recently had the opportunity to talk to SAS about a topic close to their heart and mine:  AI Marketing.  Why are we excited about this? Well, you can read more of our conversation here but in a nutshell AI has the power to revolutionize the way we market and how we shape the customer journey. In the Q&A I delve into the competitive benefits of AI marketing, the power AI has to reshape traditional marketing, the changes it will…

Perspectives: Reimagining space and experience In the future of retail

Perspectives: Reimagining space and experience In the future of retail

I just finished researching innovation trends in retail. It took over a year to complete and honestly, the insights shared in it are applicable to every industry. Please download, read and share it with your colleagues, even if you’re not in retail. It’ll help. Recently, I was invited to present my findings on retail innovation at The Summit hosted by AT&T. I also cut right to the heart of the matter, that what we’re really talking about is change. How…

We keep talking about Millennials and Centennials, let’s just talk about human beings first and go from there

We keep talking about Millennials and Centennials, let’s just talk about human beings first and go from there

It’s my job to study how people, you and me, are changing as a result of our relationship with technology. It’s also my job to then reverse-engineer those insights into opportunities for innovation. There are immediate areas of where human-centered design can solve problems you are facing right now. There are many more areas where human-centered innovation and iteration can help you create competitive and critical opportunities for the future. Everything from customer experience (CX) and employee experience (EX) to…

How true storytelling can save marketing (and more…)

How true storytelling can save marketing (and more…)

I recently had the privilege to work on a very special project with my friends at GapingVoid and LinkedIn. We set out on a creative endeavor to explore the intersection of story, art, humor and candor as a means of fostering self-reflection and inspiring personal and professional change. The result is a something I’m very proud of…a new short and sweet but compelling ebook, Once Upon a Digital Time: How to be an amazing storyteller when everyone is a “storyteller.”…

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