Studying the impact of innovation on business and society

blog

5 Steps to Building Brand Loyalty in 2021 and 2022

5 Steps to Building Brand Loyalty in 2021 and 2022

Photo by Andrea Piacquadio from Pexels I recently had the opportunity to deliver the keynote presentation at “Digitizing Your Customer Experience” organized by Traction on Demand. My topic focused on customer enchantment in a now digital-hybrid world, “Effective, Efficient, Experiential: Building Lasting Customer Loyalty.” Following my presentation, the team at Traction on Demand, summarized the key points in an eloquent, helpful article. I wanted to share it with you here… 5 Steps to Building Brand Loyalty in 2021 For anyone…

WTF: What’s the Future Podcast – 3 Ways to Gain Financial Confidence with Eric Weiss of Personal Capital

WTF: What’s the Future Podcast – 3 Ways to Gain Financial Confidence with Eric Weiss of Personal Capital

In episode 5 of WTF: What’s the Future, I’m joined by Eric Weiss, SVP of Growth & Performance Marketing, at Personal Capital. Did you know that two-thirds of people are losing sleep every night over financial anxiety? Odds are pretty good you fall in that camp. Eric joined me on WTF this week to talk about how Personal Capital is aiming to change that statistic. Their approach? Simply to make finance personal again. As time passes, our finances get more complicated and…

Surviving Digital Darwinism and Thriving Against Disruption: It’s The Survival of the Most Disruptive

Surviving Digital Darwinism and Thriving Against Disruption: It’s The Survival of the Most Disruptive

Wow. What an experience. I was asked to present at the incredible Macquarie 2021 Australia Conference, one of the most innovative financial services organization in the world. Following the event, the team at Macquarie shared insights from the conference and I wanted to also share them here with you. Surviving ‘Digital Darwinism’ and thriving in disruption Source: Macquarie Perspectives COVID-19 has indelibly shaped the way we connect and consume, and in doing so has accelerated the digitisation trend by many…

WTF: What’s the Future Podcast – When it Comes to Safety and Security, Robots and People Become Co-workers with Travis Deyl‪e‬

WTF: What’s the Future Podcast – When it Comes to Safety and Security, Robots and People Become Co-workers with Travis Deyl‪e‬

In episode 4 of WTF: What’s the Future, my friend Dr. Travis Deyle, CEO and Co-Founder of Cobalt Robotics joins me to explore the real world of robotics entering in the workforce. What comes to mind when you think of a safety and security robot? Terminator? RoboCop? In reality, we should be thinking more along the lines of WALL-E. That’s how Travis Deyle, co-founder and CEO of Cobalt Robotics, encourages us to think about robots in the world. In the latest episode…

The Future of Work: Digital, Human and Connected

The Future of Work: Digital, Human and Connected

As the world begins to reopen, Salesforce executives share how it is approaching the future of the office, the technology that facilitates hybrid work, and how putting employees at the center of the equation will create success from anywhere. While many employees now enjoy the flexibility of working from anywhere, many also crave face-to-face connection. Hallway conversations, coffee breaks, and team happy hours are happening virtually. And with the employees’ primary hub for connection – the office – not yet…

Managing Machine Identities in an Era of Digital Darwinism and the Fourth Industrial Revolution

Managing Machine Identities in an Era of Digital Darwinism and the Fourth Industrial Revolution

Digital Darwinism is accelerating because of the 4th Industrial Revolution. We’re witnessing the “rise of the machines” and also the “rise of the machine identity crisis.” IoT, IIoT, 5G, AI, automation, mobility (work from anywhere), field services, edge computing, will in their own way empower a new generation of connected businesses to engage customers, work everywhere, unlock new applications, and scale in ways that are both unimaginable and also open to imagination. Combined, everything sets the stage for disruption and…

WTF: What’s the Future Podcast – The One Thing You MUST Do to Drive Your Disruption Strategy with Charlene Li

WTF: What’s the Future Podcast – The One Thing You MUST Do to Drive Your Disruption Strategy with Charlene Li

In episode 3 of WTF: What’s the Future, I spent time with someone who has had a profound impact on my life, Charlene Li. For those who don’t know, Charlene was my partner and mentor at Altimeter Group for nine years. Together, we helped pioneer research for traditional and also startup businesses to thrive in an era of digital Darwinism. Long before we were partners, she was a big inspiration in her work at Forrester and with her book, co-authored with…

Futurist and digital anthropologist Brian Solis helps Greater Akron Chamber look ahead

Futurist and digital anthropologist Brian Solis helps Greater Akron Chamber look ahead

Article via Akron Beacon Journal, Jim Mackinnon The 2021 Greater Akron Chamber’s annual meeting explored how it had to change and transform to serve its members and the community during the pandemic, much of the program involved looking ahead, not back. And that’s in large part where keynote speaker Brian Solis figured in. Solis is a futurist, “digital anthropologist” who looks at how consumer behavior has evolved, book author, digital entrepreneur and frequent invited speaker who in 2020 was named the Global Innovation Evangelist…

If Digital Distraction Inhibits Creative Flow and Happiness Correlates Directly to Creativity, What Will You Do Differently Tomorrow?

If Digital Distraction Inhibits Creative Flow and Happiness Correlates Directly to Creativity, What Will You Do Differently Tomorrow?

Via GetAbstract… Looking to find balance? Looking for direction? Looking for meaning? It’s time to scale your life in this crazy world? GetAbstract has the summary to help you LifeSCALE! Get the key insights in just 10 minutes. Your time and attention have never been more valuable. Tech companies vie for your attention and trade it as a commodity (have you seen Social Dilemma on Netflix?). They lure you into increasing your time on their platforms, and exploit neuroscientific discoveries…

Digitaal antropoloog Brian Solis: “Bedrijven moeten zich nú klaarstomen voor Generation N” [Video in English]

Digitaal antropoloog Brian Solis: “Bedrijven moeten zich nú klaarstomen voor Generation N” [Video in English]

By Magali De Reu, Bloovi Brian Solis is naast bestseller-auteur misschien wel dé autoriteit op vlak van marketing en sociale media. Als ‘digitaal antropoloog’ houdt de Amerikaan voortdurend de vinger aan de pols over de maatschappelijke verschuivingen die op ons afkomen. In een nieuwe Techmag episode geeft hij een blik op de toekomstige trends in het digitale landschap, en hoe bedrijven zich kunnen voorbereiden op het nieuwe normaal. Business as (un)usual zonder leiderschap Wanneer ik Brian Solis – in het…

1 3 4 5 6 7 158
Join Our Mailing List

You have Successfully Subscribed!

Stay Connected
Twitter