Via Itamar Medeiros Brian Solis explores the need for human-centered experiences and aims to help executives shift mindsets toward the future. While everyone talks about Customer Experience (CX) as the new black, most companies miss the real opportunity to be customer-centric. They don’t actually think about experiences from the perspective of the people they want to reach. Customers are evolving. Business processes and mindsets are not keeping up. As a result, they’re limited in the ability to design experiences that…
Welcome to the Novel Economy
On average, it takes 66 days for new behaviors to become second nature. We have forever changed in the days, months, years following the global disruption of 2020. You can throw your business playbooks, operational checklists, and mindsets out the window. This is now a Novel Economy. True to its definition, it’s a time that’s new and unusual. It’s not a new normal or a next normal. While all this is scary for some organizations, it can also be wondrous for…
Making The Business Case For The Metaverse: How Companies Can Create Value In The Next Web
The metaverse represents an evolving version of the next web, creating immersive 3D experiences that evolve traditional 2D websites into a connected series of virtual worlds. Already, consumers and businesses are exploring ways to enhance their everyday activities, deepen connectivity, and unlock more exciting applications. New McKinsey research estimates that the potential economic value of the metaverse could generate up to $5 trillion by 2030. The report, “Value Creation in the Metaverse” also found that 57% of metaverse-aware companies say…
Reimagining Customer Experiences In Web3: What Are The Big Questions Companies Need to Ask To Create Value For The Next Web?
This is a very important time and inflection point in the evolution of web3. There’s a fantastic opportunity for brands and marketers willing to engage with this new technology. That said, in the wake of the recent volatility in the NFT and crypto markets, waves of industry layoffs, thefts, hacks, and SEC probes, it’s clear that web3 leaders and the supporting ecosystem must prioritize trust and safety, utility, and long-term value and community to encourage adoption. At the recent CMO…
The Futurists: Living Futures with Brian Solis, Brett King, and Robert Tercek
via The Futurists In this week’s show futurist, digital analyst and anthropologist, along with being a Global Innovation Evangelist for Salesforce, Brian Solis joins hosts Brett King and Robert Tercek to talk adapting to life in the future. As a renowned specialist on experience design, CX, digital transformation, and digital Darwinism, Brian discusses what it’s like to be a futurist at one of the worlds largest tech companies that is increasingly mission focused. And we get into the implications of…
Conoce la tendencia Phygital (DiPhy), una nueva experiencia del retail
Source: Perú Retail La experiencia de compra que hoy en día les ofrece a los consumidores ya no es netamente física o digital, pues estos dos formatos ahora van de la mano. El contexto actual pandémico en el que se vive ha generado un cambio en el desenvolvimiento de los mercados y, además, ha producido que se establecieran nuevas tendencias en la comercialización; como el Phygital, un nuevo modelo de negocio que caracteriza al sector retail, el cual une al…
From Phygital to DiPhy: The Importance of Experience in a Hybrid Future of Retail
Source: Lima Al día Conoce la importancia de la experiencia Phygital en el retail, según Brian Solis Brian Solis, Experto en Innovación Global de Salesforce, sostuvo una entrevista con Perú Retail en donde definió la importancia de aplicar en los negocios una nueva experiencia Phygital, basada en la innovación, para que los retailers empiecen a evolucionar y dejen atrás la idea de intentar modernizar una experiencia antigua. ¿Qué es la experiencia Phygital? El Phygital se refiere a la capacidad que…
Enterprise Times: 15 key statistics from Salesforce’s State of Connected Customer Report
via Roy Edwards, Enterprise Times Salesforce’s State of Connected Customer Report provides insights from 17,000 consumers and business buyers on the new customer engagement landscape. The Trust-based economy moves to the forefront 88% of customers believe trust becomes more important in times of change. Research from Edelman points to business as a “stabilising force,” while institutions like government and media are eyed with increasing suspicion. Given their inherent opt-in nature, transactions are at risk without a baseline of confidence that…
Corporate Leaders are Missing Important Digital Skills
Writing for Learning Solutions, Pamela Hole explores the rising digital divide in the C-Suite. In fact, fewer than a third of digital leaders rate themselves as “effective in digital acumen” according to the DDI Global Leadership Forecast. This gap is bad for business. “The world’s most digitally mature companies lead all other companies in value creation. They also have proved much more resilient during the crisis,” research by the Boston Consulting Group found. Forbes underscores the need for leaders to become digitally savvy: “Executives…
Why Web 3.0 Will Rewrite the Business Playbook: An Interview withBrad Howarth, CMO Australia
Original article written by Brad Howarth, CMO What an extreme honor it was to visit Melbourne and Sydney after all this time. Following my presentation at the Salesforce Retail and Consumer Goods Industries Summit, I met with my new friend Brad Howarth of CMO Magazine. Over the course of one hour, we explored everything from the future of brands, the new role of marketing in 2030 organizations, and of course, the rising world of Web3 (Web 3.0), the next iteration…
