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Five Cybersecurity Experts on Protecting Your Brand on Social Media

Five Cybersecurity Experts on Protecting Your Brand on Social Media

via Safeguard Cyber For many businesses, the use of social media and collaboration apps is essential for staying connected to customers and employees alike. From Facebook to LinkedIn to Slack, these apps let us connect on any device and are especially important in the new age of remote work. Every business needs social media. It’s a critical part of transacting in the modern world, whether you’re selling on Facebook or networking on LinkedIn. And while social media is critical to…

Forging Undisruptable Bonds Between Brands and Consumers

Forging Undisruptable Bonds Between Brands and Consumers

By Mark Burgess, author, The New Marketing: How to Win in the Digital Age There’s an old story about two men having an earnest conversation about the future. One is nervous about what’s coming, while the other seems oddly unperturbed. When asked how he can be so calm, the unbothered man motions for his friend to pull a book down off the shelf called “Future Facts.” The man cracks the book and is bewildered by what he sees. “All of the…

It’s Hard to Live Your Best Life When You’ve not Yet Discovered Your Best Self

It’s Hard to Live Your Best Life When You’ve not Yet Discovered Your Best Self

“Every day, it’s important to ask and answer these questions: ‘What’s good in my life?’ and ‘What needs to be done?’” – Nathaniel Branden Do you ever feel like you can’t keep up with everything? Do you ever feel like you can’t stop trying to keep up? Do you ever feel like if you stop, you’ll lose your relevance or status? Do you ever feel like enough is never enough and too much at the same time? I guess, in…

Digital and Real World Influence is About Community

Digital and Real World Influence is About Community

Shortly before we rung in 2021, I spent time with the TopRank marketing team to talk about the year ahead. I joined 13 others in helping the team prepare an article sharing B2B influencer marketing predictions for 2021. Please take the time to read what other experts had to say. I wanted to share my part with you here. Thank you! Moving into 2021, we can all congratulate each other for making it this far. When it comes to B2B…

How B2B Influence Adds Value to Business Customers

How B2B Influence Adds Value to Business Customers

Lee Odden and I have been friends for over a decade. He’s super smart, a pioneer in digital discovery and influence, and a wonderful human being. We recently worked together on the 2020 State of B2B Influence Marketing Report. And, to celebrate its launch, we shared a moment together diving into the world of B2B influence. I wanted to share it with you here…transcript and video below. In Episode 9 of Inside Influence, host Lee Odden of TopRank Marketing talks…

With Social Media Addiction, AI Algorithms, and Disinformation, the Real Social Dilemma is Ours to Solve:  Where Do We Start?

With Social Media Addiction, AI Algorithms, and Disinformation, the Real Social Dilemma is Ours to Solve: Where Do We Start?

How do we live in a world of constant distraction without giving up these digital tools that monopolize our attention, but provide value at the same time? Is it an all-or-nothing game? These are questions more people are asking as a result of the overwhelming success of the Netflix documentary The #SocialDilemma, which looks at the consequences of driving user engagement through so-called “bubble filter” algorithms, that increase utilization by showing us more of what we’re already watching, insulating us…

Not Every Voice Deserves an Audience; But You’re not Just Another Voice

Not Every Voice Deserves an Audience; But You’re not Just Another Voice

My friend Damian Corbet just released a new book, “Social CEO, The: How Social Media Can Make You A Stronger Leader.” As he was developing the manuscript, he reached out to ask if I’d write the foreword. After reading his work, the answer was, “absolutely!” I asked if I could share the foreword with you here…. Not Every Voice Deserves an Audience; But You’re not Just Another Voice If you’re reading this I’m going to make a series of assumptions…

Lifescale Wins The Independent Press Award in Personal Growth Category

Lifescale Wins The Independent Press Award in Personal Growth Category

Wow everyone! I can’t believe it! Lifescale wins the Independent Press Award for best book in the “Personal Growth” category. This is a book that wasn’t on my roadmap. I wrote Lifescale after I observed in my work as a digital anthropologist that the pervasiveness of digital in our personal and professional lives was proving disruptive. And to be honest, I also wrote Lifescale as a journey to fix my world because I too was disrupted by my digital lifestyle….

The lost art of being present and making important moments matter

The lost art of being present and making important moments matter

Oh, the irony. Recently on Facebook, I was presented with a memory from nine years earlier. It was a picture from my birthday dinner with a pile of phones strewn across a table. It was almost as if there were a sign that directed people to the table with instructions to leave their phone behind. It was December 8th, 2010 and we were once again in Paris for the annual gathering of the geeks at LeWeb organized by Loic and…

Sparking a Renaissance in Human Interactions and Relationships: Making Media and Networks Social Again

Sparking a Renaissance in Human Interactions and Relationships: Making Media and Networks Social Again

What started as a Twitter thread evolved into this post. Human interactions have expanded online over the last two decades. Instead of improving communication and strengthening close ties, it’s made the world move faster, communicate with less depth, and connect with people we’ll never get to really know. Perhaps, this is a time to rethink how we communicate and connect online to improve how we do so in the physical world as well. Community over commodity. Communication is an art,…

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