Studying the impact of innovation on business and society

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Coronavirus is bringing live social media video and humanity back into the spotlight

Coronavirus is bringing live social media video and humanity back into the spotlight

During a pandemic, when you’re asked to stay home for a long period of time, it’s only natural that humanity would find ways to come together. To say that people would flock to the internet, on-demand video, and social media was a given. When it comes to work, it was inevitable that employees would convene around remote working, messaging, and virtual meeting platforms. Conversations about enterprise social networks (ESNs) from the “enterprise 2.0” days are even making a comeback. Now,…

The 11 Digital Trends Shaping CX and Marketing in 2020

The 11 Digital Trends Shaping CX and Marketing in 2020

Each year, I help kick-off Brand Innovators Mega-Trends event during CES. In the opening keynote, I share the trends (and hopes) I would love brand executives to embrace in the new year. In 2020, the presentation focused on “11 Digital Trends Shaping CX and Marketing.” There are certainly more than 11 trends to follow, but in the context of this conversation, I focused on the convergence of AI, customer empathy, digital distractions and intentions, and the technology that connects the…

One Important Social Media Trend We Need to Think More About in 2020

One Important Social Media Trend We Need to Think More About in 2020

It’s that time again where we explore what’s new and possible in the new year. My dear friend Lee Odden assembled a stellar panel of experts to share predictions and trends for social media marketing in 2020. While I’m not a social media marketer, I study how social media and digital trends are reshaping the human network and society online and offline. I’d like to share my thoughts with you here. I’d also love to hear your predictions and trends for the…

The Future of Fast Advertising is Born as Aviation Gin Saves the Peloton Wife in Clever Sequel

The Future of Fast Advertising is Born as Aviation Gin Saves the Peloton Wife in Clever Sequel

Bravo Ryan Reynolds! Bravo. A brilliant form of marketing is playing out right now from the likes of Ryan Reynolds and Aviation Gin on social media. It represents the next trend in advertising, or what I call “fast advertising.” If you’ve been following the Peloton marketing fiasco, then you will appreciate the ambitious (and/or audacious) marketing coup achieved by Aviation Gin’s new clever holiday commercial. Following Peloton’s release of its latest ad, “The Gift that Gives Back,” outrage instantly erupted over what consumers…

The Beginning of the End of Likes: Instagram Expands Tests Removing Likes from Public View to U.S.

The Beginning of the End of Likes: Instagram Expands Tests Removing Likes from Public View to U.S.

Instagram CEO Adam Mosseri announced that the platform will start hiding “likes” for some U.S. users starting this week. This is an extension of a rolling test in seven countries around the world over the last several months. This is the moment that Mosseri shared the news. As you can hear from the audience reaction, it’s unclear how the market is going to react.https://twitter.com/WIRED/status/1192962986224128005 At face value, the move is commendable. Hiding likes is aimed at helping Instagram become “the…

The End of Traditional Marketing and the Beginning of What’s Next

The End of Traditional Marketing and the Beginning of What’s Next

Congratulations to Carlos Gil on the release of his new book, “The End of Marketing: Humanizing your brand in the age of social media.” Carlos is a long-time friend and I was genuinely appreciative when he asked me to write the foreword for his first book. All I asked was that I could share the foreword with you upon the book’s release. I hope it helps you! This is the end of what was and the beginning of what’s next…

Your Online Behavior Funds a Social Currency and Creates a Digital Credit Score

Your Online Behavior Funds a Social Currency and Creates a Digital Credit Score

The Black Mirror “Nosedive” episode is a very real depiction of a possible future of our digital and physical worlds. In fact, there are semblances of it forming in China right now. How you use social media can be collected into a social credit score. Your rating on Uber or Lyft aren’t the only systems tracking your digital behavior and transactions. What you create and curate, what you do, what you say, what you don’t say, who you know, can…

The Evolving Social Construct of Modern Social Businesses

The Evolving Social Construct of Modern Social Businesses

This article is from my unpublished archives. It does no good sitting there, so I’ve decided to publish it after all these years. Today, businesses are actively seeking the fountain of youth to stay relevant in these evolving times. The more ambitious leaders, are also seeking the fountain of truth to connect with evolving societal norms and values. Digital strategists believe that new technologies combined with transparency and authenticity reveal the way forward. And, it does, to some extent. But…

There Isn’t an App for That: The Formula for Productivity, Happiness and Creativity Starts Within

There Isn’t an App for That: The Formula for Productivity, Happiness and Creativity Starts Within

We didn’t lose our ability to focus or be creative, we were programmed away from it, toward a direction where our attention is heavily monetized. It’s by design.  The challenge is two fold. For those who remember life before smartphones and social media, memories serve as a benchmark for comparison. We tend to remember our analog lives and activities with a sense of nostalgia and also disbelief. After all, we’ve since learned to become digital-first in most things we do…

Social Media is a Human Network: We Have the Power of Choice in What We Consume, What We Share and Who We Engage

Social Media is a Human Network: We Have the Power of Choice in What We Consume, What We Share and Who We Engage

The good thing about social media, is that it gave us a voice. The bad thing about it, is that it gave us a voice. The path to saving it, making it valuable to not only ourselves, but for society at large, is in our control. The question is, what are you going to do differently moving forward? They say hindsight is 20/20. At some point, we will look at everything, recognize our missteps and ask, “why didn’t we see…

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