In recent times, Iâve noticed a rise in discussions around the âdeath of social businessâ and also an increase in alternative âfill in the blank but donât use the word socialâ businesses. Some of those discussions have been hosted here recently. Thereâs strong merit to the discussions of course, especially those Iâve hosted (be sure to read the comments). But as an analyst tracking the evolution of social businesses and equally the cause and effect of digital transformation overall, Iâm…
17 Cartoons that Will Change Your Business
When writing my new book, What’s the Future of Business, Changing the way businesses create experiences, I felt that text wasn’t enough. So, I sought the wit and creativity of my good friend from the ole Web 2.0 days Hugh MacLeod aka @gapingvoid to help summarize each chapter in the form of a toon. Then we got to talking, why limit the cartoons to just the book? Hugh MacLeod is not only a dear friend but also one of my…
How to Foster a Culture of Contribution: Communities Take Investment and Engagement, Not Just Content
Guest post by Greg Narain (@gregarious), co-founder of Chute, a social media platform that helps brands and publishers obtain rights to UGC content. Customer-contributed stories are not only powerful, theyâre also influential and important. Yesterday, customers conveyed their stories through text and voice. Today, weâve moved to visually rich tools like photos and videos. While compelling to look at at face value, thereâs quite a bit more hidden within. Ever one of these stories affords us much more than just…
The Ultimate Moment of Truth and The Art of Digital Engagement
In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as “The Zero Moment of Truth.” The ZMOT as it’s abbreviated, helps strategists discover relevant strategies and tactics on how to show up at the right place, at the right time and with the right content in a digital ecosystem. In a world where consumers “Google it” to begin their digital journey, ZMOT revealed that brands need…
Impatience is a Virtue: What’s Next for Social Business
Guest post by Philip Sheldrake as a reply to Chris Heuerâs post, “Social Business is Dead! Long Live Whatâs Next!” As he finished a game of Cut The Rope on his iPhone, my young godson asked what my phone was like when I was his age. I broke it down for him. I was in my twenties before someone offered to take north of ten thousand dollars for a basic digital camera, and not much less for a GPS device….
The New Kodak Moment: Why Storytelling Is Harder Than Ever
Guest post by Greg Narain (@gregarious), co-founder of Chute, a social media platform that helps brands and publishers obtain rights to UGC content. As a brand who innovated and heralded a technology that made time stand still – the Kodak moment became a colloquialism equivalent to capturing a moment worth savoring forever. For several generations, Kodak was the worldâs record keeper. But those times have quickly come and gone. Every moment ever photographed was a Kodak moment. Until they f***ed…
Your Brand: The Next Media Company – Become A Content Organization
Guest post by Michael Brito, author of Your Brand: The Next Media Company There are four fundamental truths shaping todayâs digital ecosystem, which I outline in my upcoming book, Your Brand: The Next Media Company. Number one. There is a content and media surplus in the market place. Thereâs no shortage of advertising, marketing messages, mobile devices or social interruptions trying to command our attention, daily. Number two. There is an attention deficit in the minds of consumers. Our brains…
Altimeter Group’s State of Social Business 2013 Report
Each year, The Altimeter Group hosts an annual Social Business survey to learn how social media is evolving within enterprise organizations. Data is then compared to previous reports providing a sense of movement to the numbers and also a developing benchmark for our analysts and clients. Our last survey was studied in Q3 2013 and also Q4 2012, the latter was used to provide context to a report published by Charlene LI and me in March 2013, âThe Evolution of…
A Conversation with Adobe on the Future of Marketing and Disruption
Earlier this year, I had the opportunity to present in London at a special Adobe event to celebrate the launch of Whatâs the Future of Business: Changing the way businesses create experiences. Immediately following the presentation, I joined Adobe’s Jeremy Waite to shoot an episode of Marketing Minute. As the title suggests, each episode is supposed to last 60 seconds. However, this conversation wrapped just shy of 10 minutes. And, I think you’ll see way. As Adobe explains, âIn this…
Visualizing the DNA of a Social Business Via Infographics
Recently, my Altimeter Group colleague Charlene Li and I published an ebook that revealed The Seven Success Factors of Social Business Strategy. To our pleasant surprise, the industry didn’t just react with positive feedback, but also with fantastic infographics that brought the core of the book to life. I wanted to share a few with you here. Over the years, we studied businesses endeavoring to master social media at various stages. We detailed our findings in our research report uncovering…
