Studying the impact of innovation on business and society

Press

SAS Marketing Insights Editor Interviews Brian Solis about AI Marketing

SAS Marketing Insights Editor Interviews Brian Solis about AI Marketing

  SAS Marketing Insights Editor Jeff Alford interviews Solis in a piece called “AI Marketing: What does the future hold? Its subtitle captures the subject’s view that “artificial intelligence will bring personalized experiences to life.” Alford says of Solis: “He is widely viewed as a futurist and business strategist who has helped companies create new media strategies and frameworks.” Some key excerpts from Solis: “AI marketing is the next big thing. It will shift brands away from marketing automation toward…

Adweek Features Brian Solis’ Latest Research on Digital Experience Innovation

Adweek Features Brian Solis’ Latest Research on Digital Experience Innovation

In an article for Adweek called “7 Strategies to Drive Business Growth Through Digital Experience Innovation,” Solis offers various pieces of advice gleaned from his interviews with leading CMOs. He interviewed marketing heads at top brands such as Nestlé Waters, Home Away, Domino’s and Marriott International to learn how they were approaching innovation and how that might affect the role of brand and marketing. He writes, “I learned that, across the board, in addition to adopting new technologies and hiring…

Brian Solis’ Four Moments of Consumer Truth Is Referenced By Namibia Economist

Brian Solis’ Four Moments of Consumer Truth Is Referenced By Namibia Economist

Solis is referenced in two unique ways in a Namibia Economist article by Natasja Beyleveld called “Mirror Mirror on the wall, if I ride a skateboard will I fall? The Ultimate Moment of Truth.” The author starts the piece provocatively by saying “Architecting experience begins with empathy (Brian Solis), so stop focusing on the funnel. Or stop funneling what you want down the customer’s throat?” Later she references Solis speaking “about designing for the four moments of truth, and every…

Brian Solis Interviewed About Generation C by CEO and Co-Founder of GrowBiz Media

Brian Solis Interviewed About Generation C by CEO and Co-Founder of GrowBiz Media

Solis is interviewed by Rieva Lesonsky, CEO and Co-Founder of GrowBiz Media, in an article posted on Bank of America’s Small Business Community site called “Generation C: Understanding how to speak to the Connected Customer.” The author starts by mentioning that Solis first introduced businesses to the “Connected Customer” in 2012, but many small businesses haven’t yet embraced Gen C. Solis says that Gen C “is not limited to one group of demographic. Demographic marketing is based on age, income,…

Brian Solis’ Four-Point “Moments of Truth” Concept And Fresh Consumer Insights Showcased In a MyCustomer Article

Brian Solis’ Four-Point “Moments of Truth” Concept And Fresh Consumer Insights Showcased In a MyCustomer Article

Solis is the sole subject of an article by MyCustomer Editor Chris Ward titled “Brian Solis: How To Identify Your Moments of Truth.” The subtitle reads: “Customer experience guru and Lifescale author Brian Solis shares the moments of truth that businesses should focus on to improve customer experiences and drive advocacy.” The article starts with a reference to Solis’ book What’s the Future of Business?. In that volume, he highlighted the four moments of truth that can help businesses improve…

Brian Solis Research Referenced In FUTUREiOT Article On Securing a Converged IoT-IloT Future

Brian Solis Research Referenced In FUTUREiOT Article On Securing a Converged IoT-IloT Future

Solis, Altimeter and key statistics are quoted upfront in an article by Allan Tan on Futuriot titled “Securing a converged IoT-IIoT future.” The Altimeter report, 2018-2019 State of Digital Transformation, reveals that business growth remains the primary driver of digital transformation initiatives. But while market pressures like business opportunities (51%) and increased competitive pressure (41%) are high on the agenda of the C-suite, high-profile data breaches and new regulatory standards like GDPR are also providing impetus to transform (38%). Solis…

Brian Solis Interview With Hyundai CMO Dean Evans Quoted in Clickz Article

Brian Solis Interview With Hyundai CMO Dean Evans Quoted in Clickz Article

Quotes from an interview Solis did with Hyundai CMO Dean Evans are featured in a Clickz article by Jacqueline Dooley titled “How customer behavior is helping Hyundai change the buying experience.” Last August, Brian Solis, Principal Analyst at Altimeter, spoke with Dean Evans, the CMO of Hyundai Motor America to discuss how rapidly evolving customer behavior has motivated Hyundai to change their approach to selling cars. The interview with Evans was conducted for a study titled, Digital Experience Innovators: How…

Brian Solis and An Altimeter Report Referenced In a Futureiot Article On Securing a Converged IoT-IloT Future

Brian Solis and An Altimeter Report Referenced In a Futureiot Article On Securing a Converged IoT-IloT Future

Solis, Altimeter and key statistics are quoted upfront in an article by Allan Tan on Futuriot titled “Securing a converged IoT-IIoT future.” The Altimeter report, 2018-2019 State of Digital Transformation, reveals that business growth remains the primary driver of digital transformation initiatives. But while market pressures like business opportunities (51%) and increased competitive pressure (41%) are high on the agenda of the C-suite, high-profile data breaches and new regulatory standards like GDPR are also providing impetus to transform (38%). Solis…

Cirium Execs Reference Brian Solis in Article on Airlines and Airports’ Use of Data

Cirium Execs Reference Brian Solis in Article on Airlines and Airports’ Use of Data

Solis is mentioned at the tail end of a Future Travel Experience article titled “Why data analytics is a vital tool for unlocking new customer experience and revenue opportunities,” featuring new perspectives on the subject by  Cirium’s Carrie Mamantov, Marketing Director, and Steve Lappenbusch, Principal Product Manager. The article was centered around Cirium’s involvement in FTE Global 2019, where the company would be leading a co-creation session exploring “How can the industry better utilize data to exceed traveler expectations?” Mamantov…

Digitalist Magazine Features Brian Solis in ebook Titled ‘Tales From Tech Unknown: Extraordinary Stories from Tech Leaders’

Digitalist Magazine Features Brian Solis in ebook Titled ‘Tales From Tech Unknown: Extraordinary Stories from Tech Leaders’

Brian Solis is featured among seven top tech leaders in a Digitalist Magazine ebook called “Tales From Tech Unknown: Extraordinary Stories From Tech Leaders” by Ursula Ringham. It is designed as an introduction to the people she deems “inspired leaders” whose vision for the future will lead businesses through digital transformation and beyond. Solis’ page in the book (17) is in a section called “Promoting Productivity in a Distracted Age.” His opening “pull quote” is “We have to understand what’s…

1 2 3 113
Join Our Mailing List
 
 
 
Stay Connected
Twitter