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How to Cultivate Customer Empathy in Experience Design and Innovation – A Conversation with Janelle Estes UserTesting

How to Cultivate Customer Empathy in Experience Design and Innovation – A Conversation with Janelle Estes UserTesting

In this episode of the Human Insight Podcast, futurist and best-selling author Brian Solis comes on the show to discuss the importance of observing and talking with your customers. This conversation with Janelle Estes was recorded live at The Human Insight Summit in New Orleans. Producer’s note: Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you’re not around? You think you know your customers, but you…

Why LifeSCALE Should Be On Your Spring Reading List

Why LifeSCALE Should Be On Your Spring Reading List

via Drew Rossow, Hackernoon SXSW was packed with tech, long lines, inclusivity and patriarchy smashing. But one of the most life affirming takeaways, indeed one of the conference’s most surprisingly mindful experiences, came from an unlikely source. Brian Solis made his name as a digital anthropologist and futurist; he’s widely credited with shaping many market trends from the rise of Web 2.0 to startup acceleration to experience design to digital transformation and corporate innovatoin. But recently his career has evolved…

Futurist Keynote Speaker Brian Solis to Explore the Future of Marketing and Customer Experience at Digital Summit

Futurist Keynote Speaker Brian Solis to Explore the Future of Marketing and Customer Experience at Digital Summit

Brian Solis will keynote Digital Summit in Phoenix on March 29th, 2023. Please click here to join him live! The New Marketing Mindset: Marketing to the Customer of the Future, Today A look back in history shows you just some of the technology revolutions that changed the course of how we shop, connect, and navigate life: Amazon, iTunes, iPhone, Instagram, Uber, TikTok, and now ChatGPT. With each event, the course of customer behavior shifts, and along with it, expectations and…

Brian Solis Headlines Brand Week Istanbul: Being Human in the 21st Century

Brian Solis Headlines Brand Week Istanbul: Being Human in the 21st Century

Brian Solis was invited to keynote Brand Week Istanbul on the world stage. Following is a short summary of his presentation by HABER TURK. Translation via Google Translate Being human in the 21st century Brian Solis was at Brand Week Istanbul World Stage with his presentation on the theme ‘Being Human in the Century’ in terms of brand experience. Stating that we should think of brand experience as a personal experience in the 21st century, Solis says it is critical…

CNN Türk: Şirketteki değişimi siz başlatın – You ignite the change within the company

CNN Türk: Şirketteki değişimi siz başlatın – You ignite the change within the company

I’m not sure how I missed this story, but wow! CNN Türk covered the release of one of my favorite research reports I published as a Principal Analyst, “The Digital Change Agent’s Manifesto.” The research was conducted over years of studying digital transformation at companies including Coca-Cola, NFL, Starbucks, and Visa. The result was a guide to help digital executives find a path to gain support from the C-Suite and lead total transformation. Re-reading the report, the insights serve as…

Innovation Day: Brian Solis to Present to Leaders at the United Nations About Business Model (and Leadership) Innovation

Innovation Day: Brian Solis to Present to Leaders at the United Nations About Business Model (and Leadership) Innovation

Brian Solis will present to leaders at the United Nations as part of its Innovation Day on March 22nd, 2023. Digitization vs. Digital Transformation: Rethinking business for a novel economy Brian Solis is a world-renowned digital analyst, futurist, and 8x best-selling author who’s been on the front lines of digital transformation and innovation for almost 30 years. He will share the human side of digital transformation and how we can use this moment to CTRL-ALT-DEL our perspective and mindset to…

Liderler için yol haritası – An Interview with FAST COMPANY Turkey About Becoming a Customer Company

Liderler için yol haritası – An Interview with FAST COMPANY Turkey About Becoming a Customer Company

I had the pleasure of speaking with M.Rauf Ates, founder of Fast Company Türkiye about research I helped lead with Harvard Business Review Analytical Services. In this conversation, we explore how to become a customer company, beyond the lip service. The research offers 8 steps to give meaning to business, operational, and digital transformation as informed by Ethan Allen, Kellogg’s, Kimberley-Clark, and Pacific Life. Below, I’ve included a translation using Google Translate. If you find errors, please let me know!…

Silicon: Technology Powering Business – Tech Trends in 2023

Silicon: Technology Powering Business – Tech Trends in 2023

via Silicon: Technology Powering Business, According to Brian Solis… Some companies are going to batten down the hatches and cut costs. Markets, though, will continue to evolve. Customers will continue to shop, make decisions, learn and exercise new behaviours, and gain new digital competencies. Competitiveness in this market becomes a matter of ‘digital Darwinism.’ To survive and thrive, businesses must adapt to the pace at which technology influences how society and technology evolves. And to do this, businesses need to…

CX Network: The top customer experience influencers to follow in 2023

CX Network: The top customer experience influencers to follow in 2023

Via CX Network CX Network is delighted to present its guide to the top customer experience influencers we believe you should follow in 2023. Spanning five of the world’s six continents (only Antarctica is missing so far – watch this space!), our list includes CEOs, media personalities, CXOs and thought leaders, all of whom are making a significant impact in the world of customer experience by bringing innovation to their field and inspiring the next generation of CX leaders. The…

What’s the Future of Business: 20 Updated WTF Lessons for a Hybrid World

What’s the Future of Business: 20 Updated WTF Lessons for a Hybrid World

After all of this time, I’m not sure how I missed this. My friend Juan Carlos Giraldo published a compilation of 20 highlights​ after re-reading, What’s the Future of Business (WTF): Changing the Way Businesses Create Experiences. In the last few weeks, I’ve been hearing about digital and business leaders revisiting WTF or those coming across it for the very first time. It all makes me smile! Here’s a fun fact, WTF wasn’t on my roadmap of books to write….

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