Studying the impact of innovation on business and society

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The Novel Economy, Generation N, and Thriving in a Digital-First Environment: Futurist Brian Solis on Marketing Smarts [Podcast]

The Novel Economy, Generation N, and Thriving in a Digital-First Environment: Futurist Brian Solis on Marketing Smarts [Podcast]

What an absolute treat to spend time with my friend Kerry O’Shea Gorgone on the Marketing Smarts [Podcast] for MarketingProfs! — Brian Solis is a digital analyst, anthropologist, and futurist. He’s written several bestselling books, including What’s the Future of Business (WTF), Engage!, and The End of Business as Usual. Brian recently brought his technology expertise to Salesforce as the company’s Global Innovation Evangelist. I invited Brian to Marketing Smarts to talk about the “Novel Economy,” what he calls “Generation…

Introducing #IgniteMoments: Customers Experience So Much Darkness in Their Journey, Optimize Digital Customer Experiences to Deliver the Light

Introducing #IgniteMoments: Customers Experience So Much Darkness in Their Journey, Optimize Digital Customer Experiences to Deliver the Light

Today’s customer journey is built upon decades of legacy infrastructure. Even with modernization, the relationship between digital and physical touch points are often disjointed, transactional, and in many cases, they just feel outdated. When I was asked to keynote DEEPCRAWL Live and share my ideas for a new future in marketing and search, I jumped at the opportunity. I had so much to share. In particular, I was anxious to preview the “Ignite Moment,” the moment that immediately follows micro-moments and…

Who’s Who in Digital Experience?  Brian Solis Named One of 10 Industry Key Opinion Leaders

Who’s Who in Digital Experience? Brian Solis Named One of 10 Industry Key Opinion Leaders

Who’s Who in Digital Experience? by Neringa Mikutyte Digital Experience is, simply put, a multi touchpoint interaction between an organisation and a user that has been made possible with the constant evolution of digital technologies. Digital Experience acts as a bridge for companies, helping them move from the physical to the digital world. For a great Digital Experience, you need accessibility and, most importantly, personalisation. There’s never a one-size-fits-all solution for businesses; the key is in identifying tactics and strategies…

Technology as an Ally for a More Sustainable World

Technology as an Ally for a More Sustainable World

España! El Pais de mi madre. 🇪🇸🙌 El mayor experto en transformación digital e innovación del mundo y una de las personas más influyentes en Silicon Valley, Brian Solis, nos habla sobre la importancia de fomentar el pensamiento creativo desde la educación. Además, reflexiona sobre teléfonos inteligentes y cambios conductuales, redes sociales, desinformación, inteligencia artificial y marcas, así como del futuro de la tecnología. An interview with Apple Tree, Spain… The world’s leading expert in digital transformation and innovation and…

Rewired for Distractions vs. Rewiring for Intent

Rewired for Distractions vs. Rewiring for Intent

Part of me wishes that LifeScale was released in 2020. I know, I know, it’s not the most popular year. But it is the year that we were, en masse, informed about our “social dilemma” and also further thrust into living a digital-first life at work and at home, which basically became the same thing, i.e. WFH, WFHLife, work from home, work from anywhere, remote work, et al. Early in 2020, as lockdowns were in their initial onset (in some…

A Conversation About Innovation in Times of Great Uncertainty: The Future of Business and Work in a Post-Pandemic Economy

A Conversation About Innovation in Times of Great Uncertainty: The Future of Business and Work in a Post-Pandemic Economy

One month before the world shut down as a result of COVID-19, I was in Mumbai, keynoting the incredible NASSCOM Technology and Leadership forum. My topics were on the promise of Quantum computing and also a separate convention on the humanity of disruptive technology. You can view my presentation on Quantum here. Shortly after returning home, safely, I partnered once again with the NASSCOM team as part of their #AskAnExpert series on Twitter. The conversation was fast, action-packed, and covered…

CNET Asks Brian Solis to Weigh-In on the Rapid Rise of Clubhouse and Audio-Based Social Networking

CNET Asks Brian Solis to Weigh-In on the Rapid Rise of Clubhouse and Audio-Based Social Networking

Clubhouse is the latest Silicon Valley unicorn and it is white hot within the circles of early tech adopters and networkers. Writing for CNET, Erin Carson explores how the popular audio social network is capturing the attention of notable names like Elon Musk and Mark Zuckerberg. She reached out to Brian Solis for his thoughts. Excerpt: Elon Musk, Mark Zuckerberg use Clubhouse: What to know about the exclusive service Clubhouse, which is still in beta and isn’t yet available to…

Ten Digital Years Ahead: What Does the World Look Like on the Other Side of AI and Quantum Computing?

Ten Digital Years Ahead: What Does the World Look Like on the Other Side of AI and Quantum Computing?

While in Mumbai to keynote the NASSCOM Technology and Leadership forum, I had a chance to sit down with Suresh Venkat. What an incredible conversation! We explored the role Quantum computing will play in our world. We also discussed technology’s evolving impact on business, markets, and society. I hope you find our discussion helpful! If you’re interested in my presentation on quantum computing, it’s available here. Thank you!  

Frost & Sullivan: The Rise of “Generation Novel” aka Gen N and the Novel Economy

Frost & Sullivan: The Rise of “Generation Novel” aka Gen N and the Novel Economy

Frost & Sullivan recently presented a Webinar Week Series, consisting of five days of 30-minute virtual presentations designed to help participants generate effortless and efficient customer experiences. On Wednesday, June 17th Brian Solis, Global Innovation Evangelist, Salesforce, shared his insights and predictions about The Rise of Generation Novel aka Gen N and the Novel Economy. Read on for a summary of his key take-aways and heartfelt advice about letting go of the “old normal,” and looking ahead to new ways…

Biden Administration Calls For IT Experts In White House; Brian Solis Shares Easter egg in HTML

Biden Administration Calls For IT Experts In White House; Brian Solis Shares Easter egg in HTML

Tech Decisions reported on a hidden message in the source code of the White House’s website asks for IT workers to apply to the U.S. Digital Service. One of the many areas the administration is looking to staff with skilled workers is apparently the IT department. That’s at least according to a message hidden in the HTML code on www.whitehouse.gov. Joe Biden’s IT staff was quick to transition the website into their control, including administration messaging and policies and removing unwanted…

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