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Association of National Advertisers: Why It’s Time to Humanize the Brand — for Real This Time

Association of National Advertisers: Why It’s Time to Humanize the Brand — for Real This Time

By Maureen McLaughlin, ANA Brian Solis of Salesforce discusses why people are looking for a genuine connection with companies and organizations now more than ever Brian Solis, global innovation evangelist at Salesforce, doesn’t mince words when it comes to how the coronavirus will change the way brands and organizations present themselves to the public. “If this pandemic has shown us anything, it’s that it’s time to add several new pillars to the brand that allow it to become much more…

The New Trajectory for Digital Transformation and the Role of AI and Automation in a Post-Pandemic World

The New Trajectory for Digital Transformation and the Role of AI and Automation in a Post-Pandemic World

An insightful conversation with Sameer Datta of Enterprise Talk about technology’s boom within orgs around the world and the accelerated rise of AI and automation in the post-pandemic economy. We also explore the impact digital transformations are having on customer experience.  Please watch and share! [simple-author-box}

Brian Solis to Headline Vibe Martech Fest South Africa.

Brian Solis to Headline Vibe Martech Fest South Africa.

The ambit of marketing is constantly evolving. How can it power business growth? The marketing landscape of South Africa is changing. With 29% of the marketing budget allocated to marketing technology in 2021, there is a greater emphasis on marketing automation, efficiency and growth. And this is the time to decode Martech. While 2020 crammed decades of evolution into months, marketers who kept technology, consumer experience and data at the centre of their strategy ultimately not only survived but surged….

Shifting from Customer Experience to the Customer’s Experience: The Role of Marketing Post-Pandemic

Shifting from Customer Experience to the Customer’s Experience: The Role of Marketing Post-Pandemic

Salesforce Global Innovation Evangelist, 8x Best-Selling Author, and World-Renowned Keynote Speaker Brian Solis will host a special virtual event for the CMO Club, “Shifting from Customer Experience to the Customer’s Experience: The Role of Marketing Post-Pandemic.” July 27, 2021, 1 p.m. ET Members, please RSVP here. Not a member but interested in attending? Request to register here! About this event The pandemic didn’t just accelerate digital transformation. It completely disrupted customer behaviors. It fundamentally reset customer expectations. It drove a profound…

The Future CMO: Driving the Seamless Customer Experience with Seth Godin and Brian Solis

The Future CMO: Driving the Seamless Customer Experience with Seth Godin and Brian Solis

The role of CMOs globally has been on a continuous path of transformation. The digital era has created new ways for businesses to connect with audiences on a deeper level, and in turn deliver more seamless, personalized customer experiences at scale. Today’s CMO is uniting brand, sales, commerce, service, and loyalty to own the end-to-end customer journey. Join Seth Godin, Brian Solis, and Canadian business leaders as they discuss how the role of the CMO is becoming more dynamic, strategic, and…

PhocusWire: A new age for customer engagement in travel

PhocusWire: A new age for customer engagement in travel

Via PhocusWire There is no time like the present to consider whether or not you engage your customers in the best and most valuable way. Travel brands are desperate to be doing the right thing for passengers or guests, at the same time as getting operations running smoothly and efficiently once more. Social media is one element of that effort but customer engagement through any channel has a lot more potential now than ever before. This is due to the…

2021: 11 Digital Trends Shaping CX and Marketing

2021: 11 Digital Trends Shaping CX and Marketing

Written by Martechvibe staff based on Brian Solis’ presentation at Brand Innovators CES on “11 Digital Trends Shaping CX and Marketing in 2020” which can be found on SlideShare. Presentation embedded below… Times, tastes and trends always change. We live in an era of digital Darwinism, the evolution of technology and markets and its impact on norms and behaviours. To better compete, we need to see the world through the eyes of the customer. This is why I believe that when we…

21st Century Business Forum: John Gordon Interviews Brian Solis on How Businesses can thrive in a digital environment

21st Century Business Forum: John Gordon Interviews Brian Solis on How Businesses can thrive in a digital environment

How can your business thrive in a digital environment? Join Salesforce Global Innovations Evangelist @briansolis for the 21st Century Business Forum at noon Eastern on July 14, 2021. Please register here. The 21st Century Business Forum is a FREE webcast presented on the second Wednesday of each month. Bestselling author Jon Gordon will interview entrepreneurs, CEOs, authors, coaches, and thought leaders as they share their insights, ideas, and experiences of success as well as lessons learned. July 14, 2021: Featuring Special…

HelpSquad: 25 Customer Experience Blogs to Add to Your Weekly Reading List

HelpSquad: 25 Customer Experience Blogs to Add to Your Weekly Reading List

Via HelpSquad If you’re looking to improve your relationship with your customers through the power of reading, look no further. Here are 25 customer experience blogs to add to your weekly reading list. From podcasts and events to interviews with industry experts and insightful articles, Brian Solis’s blog is your go to source for everything CX. Solis is Salesforce’s Global Innovation Evangelist and global leader in Customer Relationship Management (CRM), so it’s safe to say that he’s been around the…

BizTech Magazine: Small Business IT Influencers to Follow in 2021

BizTech Magazine: Small Business IT Influencers to Follow in 2021

via @Keara Dowd, BizTech These are the leading voices on the hottest trends affecting small businesses today. After a year full of disruptions and an explosion of new trends, small businesses are settling into a new working routine. This includes a remote workforce that will need to collaborate with onsite employees, a human resources department tech savvy enough to build company culture remotely and a growing emphasis on data, artificial intelligence and the Internet of Things. What’s more, small businesses…

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