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Dinheiro Vivo: Influenciadores 2.0

Dinheiro Vivo: Influenciadores 2.0

Ana Rita Guerra of the Spanish-language Dinheiro Vivo blog recently did an overview of the 2018 VidCon conference, focusing particularly on what lessons can be learned from the recently disastrous Fyre Festival, and quotes extensively from Brian Solis’ event keynote address. Excerpt: A chave está, disse Solis, na criação de algo que o cliente percebe como útil. “A utilidade é o novo viral”, referiu, citando algumas percentagens de crescimento interessantes nas pesquisas do Google. Por exemplo, tanto a busca por…

Yahoo! Finance: Brian Solis on Why Apple, Facebook and Google are worried about your ‘digital well-being’

Yahoo! Finance: Brian Solis on Why Apple, Facebook and Google are worried about your ‘digital well-being’

This recent article from Yahoo! Finance examines how leading tech firms like Apple and Facebook are now focusing on the ‘digital wellbeing’ of their users. Brian Solis weighs in on what’s at stake for users of digital services and devices, noting that “to many smartphone owners, they’re more than an appendage — they’re a physical and virtual connection to relevance.”

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