Studying the impact of innovation on business and society

Press

The Wharton Blueprint for AI Agent Adoption Features Insights from ServiceNow’s Brian Solis

The Wharton Blueprint for AI Agent Adoption Features Insights from ServiceNow’s Brian Solis

ServiceNow’s Head of Global Innovation Brian Solis was included in The Wharton Blueprint for AI Agent Adoption, a new report from Wharton Human-AI Research and Science Says that explores one of the most important questions facing every leader right now: why, if AI agents are becoming so capable, aren’t more people ready to use them for real work? The report argues that AI agent adoption is moving from a technology challenge to a psychological one. People may be willing to…

Are We Inventing Tomorrow or Optimizing Yesterday? Guy Kawasaki and I unpack the tension at the center of AI, innovation, and leadership today

Are We Inventing Tomorrow or Optimizing Yesterday? Guy Kawasaki and I unpack the tension at the center of AI, innovation, and leadership today

What a gift to spend time with an old friend (meaning we’ve been friends for a long time. He’s not old!) My latest conversation with Guy Kawasaki on his show, Remarkable People, reminded me that the future is never just a technology story. It is a human one. AI may change how we work, compete, and create, but it also exposes something deeper: whether we are using new tools to do yesterday more efficiently, or to imagine something genuinely better….

AI Darwinism: How Leaders Move from Automation to Reinvention

AI Darwinism: How Leaders Move from Automation to Reinvention

I joined The Meg & Amy Show and it felt less like an interview and more like a 1-hour masterclass on how to survive AI Darwinism. So, welcome to my masterclass: “AI Darwinism: How Leaders Move from Automation to Reinvention.” Free admission…enroll (watch) now! Course insights: You’ll learn what AI is really asking of leaders now: why AI maturity is getting harder, why too many organizations are using AI to optimize yesterday, and how the next generation of leaders can…

WP Engine Blog: DE{CODE} 2026: Shaping the Intelligent Web, Together

WP Engine Blog: DE{CODE} 2026: Shaping the Intelligent Web, Together

WP Engine’s seventh annual DE{CODE}, a global virtual conference designed for developers, agencies, and marketers driving web innovation, brought together a massive global audience. With nearly 2,800 live attendees, sessions explored how AI is reshaping the way the web works for both humans and agents. More than 40 speakers took the virtual stage to share expert insights on everything from machine-readable content to the rise of zero-click commerce. This year’s conference was a deep, unflinching look at what it means…

Brian Solis: De industrie geeft de toekomst van AI een verkeerd beeld

Brian Solis: De industrie geeft de toekomst van AI een verkeerd beeld

Credit Volgens Brian Solis wordt de toekomst van AI momenteel verkeerd geframed door headlines, algoritmes en invloedrijke stemmen binnen de industrie. Hij stelt dat we ons midden in een van de belangrijkste technological verschuivingen ooit bevinden, maar dat het publieke debat daarover intellectueel misleidend is geworden. Zoals hij zelf scherp verwoordt: “AI’s biggest challenge right now is not only technical. It is narrative.” Aan de jan kant domineren utopische beloftes, aan de andere kant doemscenario’s over massale werkloosheid en economische…

Forbes: Why Leaders Are Prioritizing AI Platforms And People To Reinvent Their Business

Forbes: Why Leaders Are Prioritizing AI Platforms And People To Reinvent Their Business

Via Brian Solis, Forbes Every week, another enterprise and frontier company announces a new AI model, another copilot, another assistant, another agent. And yet, when you ask leaders whether their organizations are actually operating differently, whether decisions are faster, outcomes more autonomous, models of work truly reinvented, the honest answer is often a hesitant, “no.” This creates an enterprise transformation gap between AI that thinks at the individual level and AI that can execute across workflows. Companies are investing billions,…

Cointelegraph: Reality of AI’s impact on employment clashes with C-suite optimism

Cointelegraph: Reality of AI’s impact on employment clashes with C-suite optimism

via Via Cointelegraph, MSN, by Aaron Wood In a recent Cointelegraph article, “Reality of AI’s impact on employment clashes with C-suite optimism,” the story argues that the promised benefits of AI are colliding with a more difficult reality in the workplace. While executives remain bullish on AI’s potential, the article points to weaker entry-level hiring, uneven employment growth in tech, and growing evidence that AI tools often create extra rework instead of clear productivity gains. It also highlights research suggesting…

Future of Health: Why Health and Communication are at Risk with AI, and without Augmented Intelligence

Future of Health: Why Health and Communication are at Risk with AI, and without Augmented Intelligence

By Gustavo Meirelles, Futuro da Saúde After a few years of enchantment with artificial intelligence, 2026 begins to impose an adjustment of expectations. At SXSW, in Austin, the discourse changed: less dazzle, more questioning. One of the most relevant provocations came from anthropologist and futurist Brian Solis, in the session “Augmented IQ: Scaling Human + AI Potential”. Solis went straight to the point, and brought a necessary annoyance to the audience: we are using AI to automate the past, not…

CX Network Names Brian Solis a Top AI Leader in CX To Follow

CX Network Names Brian Solis a Top AI Leader in CX To Follow

CX Network announced its guide to the top 50 AI leaders to follow in CX for 2026 and Brian Solis is on the list! his year’s list highlights individuals from across the globe who are redefining how technology and human insight come together to elevate customer experiences. As artificial intelligence (AI) accelerates across industries, its promise to transform how we work comes hand-in-hand with very real concerns about unemployment: recent data from the National University suggests that 30 percent of…

IKEA AI Customer Service Story Goes Viral Because The Company Reskilled Staff Instead of Laying Off Employees

On March 31st, 2026, Brian Solis posted the following on X. IKEA deployed an AI chatbot named Billy to handle level-one customer service inquiries. It reportedly resolved around 47% of those engagements without human escalation. Most companies would have celebrated the labor savings and stopped there. Cost takeout right? But the more interesting move was to study the other cases Billy could not resolve. Those unresolved inquiries pointed to customer demand for interior design help. IKEA responded by spinning up…

1 2 3 162
Stay Connected
Substack