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TopRank References Brian Solis as an Influencer Role Model in Its New List, 5 Key Traits of the Best B2B Influencers

TopRank References Brian Solis as an Influencer Role Model in Its New List, 5 Key Traits of the Best B2B Influencers

Industry thought leader on digital marketing and influence Lee Odden, TopRank listed Brian Solis in his latest list “5 Key Traits of the Best B2B Influencers.” Brian is referenced under “Popularity.” There’s no one formula for the perfect B2B influencer, but there are some common characteristics that B2B brands should look for in varying proportions according to what’s important to a program or activation. I call those characteristics the 5Ps of B2B Influence. Popularity While network size is not the…

Digital Analyst and Futurist Brian Solis to Keynote Georgia State’s Future of Marketing Conference

Digital Analyst and Futurist Brian Solis to Keynote Georgia State’s Future of Marketing Conference

A new conference presented by Georgia State University’s Robinson College of Business will bring together senior marketing professionals from throughout the Southeast for a half day of learning with leading futurists and some of the nation’s most knowledgeable marketing executives. The Future of Marketing Conference will feature Brian Solis was announced as the opening keynote. Brian will share a brand new speech on the rapid rise of distracted consumerism and the future of experience design. Brand and marketing executives can…

TechTarget Asks Brian Solis About Google’s Meena AI Chatbot and Its Role in CX Innovation

TechTarget Asks Brian Solis About Google’s Meena AI Chatbot and Its Role in CX Innovation

TechTarget’s Don Fluckinger rounded up industry experts to explore Google Meena’s next-generation conversational AI. He always brings together a great group for a productive and thoughtful conversation. Leading digital analyst Brian Solis believes that Meena represents a potentially significant leap forward in conversational AI. Today, chatbots are largely used in rule-based engagements, sitting on top of structured data to perform a set of limited operations. They connect customers to common information or facilitate everyday transactions. In the more effective cases, AI is…

SAP’s The Future of Customer Engagement and Experience Spotlights Brian Solis’ Thoughts on Customer Data, Privacy and CX

SAP’s The Future of Customer Engagement and Experience Spotlights Brian Solis’ Thoughts on Customer Data, Privacy and CX

On Twitter, SAP hosts regularly hosts the #CXTweetChat where experts gather to discuss the top trends in customer experience. In a recent Tweet Chat, Brian Solis joined to share customer data, privacy and marketing as CX. Tracey Wallace captured the entire conversation for SAP at The Future of Customer Engagement and Experience. Call it traction. Call it swing. Call it group think. Whatever you call it, there’s something magical about an organization all working toward the same end goal. Perhaps…

TechRepublic Features Brian Solis in Story About Digital Transformation Trends

TechRepublic Features Brian Solis in Story About Digital Transformation Trends

TechRepublic’s Macy Bayern covered the release of Frost & Sullivan’s latest analysis, “Top End User Priorities in Digital Transformation, Global, 2019.” To add expert perspective to these important trends, Bayern reached out to digital analyst and futurist Brian Solis. The article features highlights from their excellent conversation. The unabridged transcript of their discussion is here. The retail (44%) and transportation (43%) industries are leading the pack in digital transformation. “Frost & Sullivan define digital transformation in a very traditional sense,…

USA Today Features Brian Solis’ Take on Community, a New Text-Based Platform for Celebrities

USA Today Features Brian Solis’ Take on Community, a New Text-Based Platform for Celebrities

In an age where the target of social media algorithms continues to move with increasing speed, one service aptly named “Community” is allowing celebrities and business leaders to keep their base engaged by communicating directly with fans and consumers via text. Is this a good thing? USA Today reports that according to digital analyst Brian Solis, the answer is “yes” – for now. “Text creates a closer sense of belonging and engagement” that appeals to fans, Solis says, noting that the…

Brian Solis Identifies the Stall Behind Digital Banking Transformation

Brian Solis Identifies the Stall Behind Digital Banking Transformation

Following a report on the state of digital banking that found a “recipe for failure” in today’s banking ecosystem in regard to digital transformation, The Financial Brand turned to digital analyst Brian Solis for his assessment of the reason behind the industry’s stall. The Financial Brand writes: “According to Solis, companies that say their digital transformation efforts are focused on specific business units or disciplines are typically in the early stages of digital transformation. In these companies, resources are concentrated…

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