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MarketingProfs: Six Social Media Archetypes and How to Reach Them Read more: http://www.marketingprofs.com/short-articles/2290/six-social-media-archetypes-and-how-to-reach-them#ixzz3w6a1L9tW

Via MarketingProfs Studies often classify us into demographics, psychographics or—more recently—by our “online influence” scores. The real question for today’s social-savvy marketers is, What makes us connect and share in our digital worlds? In partnership with agency JESS3, Brian Solis has documented user traits across social networks and put them into 18 categories in a nifty Behaviorgraphics poster. Some personality types you may recognize: Problem Solvers. Among the most common roots of conversation in social media are the question-and-answer sessions:…

Katie Couric and Brian Solis Reflect on the State and Future of Social Media’s Effect on Journalism, Media, and Society

Katie Couric and Brian Solis Reflect on the State and Future of Social Media’s Effect on Journalism, Media, and Society

Katie Couric invited Brian Solis to her CBS studio in New York to discuss all things social and new media. In an hour-long conversation, Couric and Solis approached new media’s impact on the media business, journalism, education, family and friends, and society and culture at large. The two approached each complicated subject with the warmth and approachability of lifelong friends and also the depth of professionals seeking clarity in a time of confusion. Trailer Episodes Part 1: Katie Couric on…

CRM Magazine’s 2010 CRM Market Awards – Brian Solis Influential Leader

As part of its CRM Evolution ’10 conference, CRM Magazine announced the winners of its 2010 CRM Market Awards. Brian Solis was listed as one of eight CRM “Influential Leaders” by the magazine. The list of 2010 Influential Leaders: Marc Benioff, cofounder, chairman, and chief executive officer at Salesforce.com (see CRM’s November 2009 issue for our cover-to-cover special report on Benioff and Salesforce.com) Bill McDermott, co-chief executive officer at SAP Doc Searls, fellow at the Berkman Center for Internet and Society, head of the individual-empowerment initiative…

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