Studying the impact of innovation on business and society

Press

Forbes asks Brian Solis if Tumblr is Yahoo’s Next Big Mistake

Yahoo! acquired Tumblr for $1.1 billion (Image credit: AFP/Getty Images via @daylife) Stuart Newman and Monique Lewis of Forbes reached out to Brian Solis to discuss the fate of Yahoo’s acquisition of Tumblr. The company is in good hands under Marissa Mayer, Yahoo’s CEO since July 2012, according to Brian Solis, principal analyst at Altimeter Group. She will aim to grow the company and on Yahoo’s Tumblr page went as far as to promise “not to screw it up.” As…

San Francisco Chronicle and Brian Solis See Tumblr as Yahoo’s Doorway to Younger Audiences

San Francisco Chronicle and Brian Solis See Tumblr as Yahoo’s Doorway to Younger Audiences

San Francisco Chronicle’s Benny Evangelista and Brian Solis review Yahoo’s acquisition of Tumblr as a venture to lure a younger crowd. Adding ‘coolness points’ This year, Yahoo paid $30 million to a British teenager who created a news aggregation app called Summly. But with Tumblr, Mayer is trying to add “coolness points” to a brand that “may have been viewed as the antithesis of cool,” said Brian Solis, principal analyst at San Mateo’s Altimeter Group and author of “What’s the…

ABC News and Brian Solis Talk Through the Yahoo/Tumblr Deal

Joanna Stern of ABC News covered the Yahoo! Tumblr news and asked Brian Solis to weigh in. “For all intents and purposes, Yahoo as a media brand skews toward older demographics. Tumblr is ridiculously strong in terms of engagement among Millennials and to some extent Generation Y,” Brian Solis, a principal analyst at Altimeter Group, told ABC News. “The trick for Marissa and co. is to do so without diluting the Tumblr secret sauce while drafting enough of the Tumblr…

Brian Solis on Digital Anthropology and the New Rules for Engaging Gen C

Brian Solis on Digital Anthropology and the New Rules for Engaging Gen C

Brian Solis joined Bryan Kramer for an episode of IBM’s Smarter Commerce series, “Rethink Marketing.” Discover what it takes to make more human connections and smarter business decisions during this era of upheaval. Mobile commerce, social networks, smartphones, tablets and real-time connections all the time—this time period represents a huge evolutionary step—and it really is the end of business as usual. Will your company adapt, or go extinct? Brian is the principal analyst at Altimeter Group as well as an award-winning author, prominent…

Google Plus Updates Photos, ABC News Asks Brian Solis to Picture the Future

Google’s Vic Gundotra introduced new photos features for Google Plus at the 2013 Google I/O conference Google isn’t done trying to take on the behemoth social networks. That was the message from Google’s Senior Vice President of Engineering Vic Gundotra at the Google I/O conference this week as he announced a new look for the company’s Google Plus social network. ABC News’ Joanna Stern and Brian Solis examine a snapshot of the news and picture the social network’s future. Analysts…

Tesltra interviews Brian Solis on innovation and competing for the future

Tesltra interviews Brian Solis on innovation and competing for the future

Telstra invited Brian Solis earlier in the year to keynote its annual CIO Forum. There, he presented on the future of technology and innovation as part of the company’s annual CIO Forum. You can read a synopsis of his presentation here. Following the discussion, the Telstra crew whisked him into the studio to shoot a quick video about the future of business and technology. His view, “it’s starts with a simple formula…Arrogance + Ignorance = Irrelevance.” Brian believes that in…

McKinsey Partner Jonathan Gordon and Brian Solis Help Marketers Speak the Language of the C-Suite

McKinsey Partner Jonathan Gordon and Brian Solis Help Marketers Speak the Language of the C-Suite

Jonathan Gordon, a McKinsey partner and leader focused on the power of smart analytics to drive growth, talks about the future of marketing with Brian Solis, principal analyst at Altimeter Group and a leading thinker on the impact of social media and disruptive technology on business. Brian Solis: Customers are becoming more demanding, and more connected. As I say in my new book, What’s the Future of Business, instead of purely reacting to this different breed of customer, companies need…

Twitter’s New #Music App Released, CNET and Brian Solis Discuss the Move

Twitter’s latest big move may be evidence that its goal is to create — and control — a series of media channels across music, TV, movies, and more. CNET’s Daniel Terdiman and Brian Solis discuss the impact of #Music and why Twitter is moving into this channel. Here are the highlights… “I think what Twitter is really trying to do with #Music and Vine and what else is to come in the pipeline is to really become this cultural epicenter…

Brian Solis’ The End of Business as Usual Now Available in Japan; Renamed EFFECT

Brian Solis’ The End of Business as Usual Now Available in Japan; Renamed EFFECT

Japanese-American business leaders Hide Hashizume and Eiko Hashizume have successfully brought Brian Solis’ The End of Business as Usual to Japan. The book is localized but it is also a new book in many ways. First, Solis’ book has earned a new title and cover design – エフェクト (EFFECT.) Second, Solis wrote new chapters specific to the Japanese economy and how to rethink the future of business based on Japanese case studies. Lastly, Mr. Natsuno, a board member of Nico…

USA TODAY Features Excerpt from Brian Solis’ New Book, What’s the Future of Business

USA TODAY featured a full excerpt from Brian Solis’ new book, WTF. The piece discusses how businesses should embrace disruptive technology as catalyst for change, not the reason for it. He believes that the customer journey is still evolving. But, how businesses react and ultimately lead the enhancement of relationships is not solely determined by technology though. To truly get closer to customers takes a culture of customer-centricity, empowerment and innovation. Read the excerpt here.

1 110 111 112 113 114 118
Join Our Mailing List

You have Successfully Subscribed!

Stay Connected
Twitter