Via Jennifer Van Grove Instagram Tuesday updated its social network with a more robust search experience that now parades in front of its more than 300 million users a constantly updating lineup of the most-talked about photos, videos and places on the service. Van Grove interviewed Brian Solis for his thoughts… “It’s a huge deal,” said Brian Solis, a principal analyst at Altimeter Group, which researches trends in social media. “Instagram just became the Twitter of visuals … a visual…
CIO France: Le futur du marketing n’est pas le marketing
By Romain Chaumais, CIO France Cette deuxième édition du Digital Marketing one-to-one confirme le virage à 180° engagé par le secteur à l’ère du tout digital. Brian Solis, analyste chez Altimeter Group, scandait à juste titre lors de sa présentation « The future of marketing is not marketing ». Car c’est tout le modèle qui doit être repensé avec les codes de ce nouvel écosystème. Aux oubliettes donc la règle des 4P (Produit, Prix, Place et Promotion) qui a fait…
Digital darwinisme pågår overalt
Via Karl Wig, E24, Norway Silicon Valley-futuristen Brian Solis om den nye deleøkonomien, Generasjon C, digital darwinisme og bedrifter som bruker sosiale medier feil. – Han kom bort og spurte om jeg ville selge min Apple Watch. Okay, sa jeg. – Hvorfor selger du den? – Jeg har en til. Brian Solis (44) er mannen som må være i front og gir dårlig samvittighet til alle som henger etter. Han er verdenskjent futurist og digitalanalytiker i Altimeter. Han holder foredrag…
12 Lectures on Social Capital: Brian Solis’s Social Capital Speech Looks Beyond Likes and Comments
12 Lectures on Social Capital by Alyson Wyers, TrendHunter In his social capital speech, Brian Solis explains the role of social media in branding and business. The digital analyst examines how technology and sites like Twitter affect business. Social media interaction including likes and comments result in a social economy, where these elements equate to currency. Not only has social media revolutionized politics as seen in the Arab Spring, but we are also seeing the natural emergence of a Corporate…
Entrepreneur: How the Next Five Years Will Revolutionize Business
Earlier in the year, Brian Solis spent some time with Jason Ankeny. Jason was, at the time, writing an article for Entrepreneur on “the next five years” of business for the print edition. He assembled a pretty stellar cast to serve as his panel and Brian was more than excited to join in. Here’s an excerpt below, but you can read the entire article here. The Future of Generational Relations The older generation is making decisions based on their experience…
PegaWORLD 2015 Reignites the Clarion Call for Customer Engagement
Mark Johnson of Loyalty360 returned from the PegaWORLD 2015 conference inspired by the clarion call for customer engagement through simplicity and understanding. He summarized the event quite well and it serves as a primer for businesses to rethink customer experience. Excerpt: Brian Solis, digital analyst and business strategist of Altimeter group, said, “Executives have a hard time appreciating what needs to change because they don’t live their brand the way customers do.” He is correct in noting that listening is…
[Exclusivité] ITW de Brian Solis sur les Médias Sociaux #DM1to1
by Isabelle Mathieu Dans le cadre du Digital Marketing One to One, Brian Solis donnait une conférence intitulée « Le futur du marketing n’est pas le marketing » . J’ai eu le grand plaisir de l’interviewer au sujet des médias sociaux et des entreprises avant son intervention. Pour ceux d’entre vous qui ne le connaissent pas, Brian Solis occupe la position d’analyste chez Altimeter depuis 2011. C’est aussi un stratège, un anthropologiste, un auteur à succès, un influenceur mondial et un conférencier très…
PegaWORLD Keynote: Connected Customers and How to Supercharge Customer Experiences [VIDEO]
Brian Solis gave the keynote presentation at PegaWORLD 2015 in Orlando in front of 3,500 technology professionals and business executives. Connected Customers and How to Supercharge Customer Experiences And then one day, it happened. Customers changed. How they make decisions changed. What they value and how they want to do business changed. The funny thing is…we didn’t. Now we can and a new generation of technologies and services make it possible to not only react but lead customer experiences moving…
Digital Media Summit/Canadian Music Week – Highlight Reel
Brian Solis was featured in the highlight reel of this year’s Digital Media Summit hosted during Canadian Music Week. His keynote conversation was both entertaining and informative, helping artists, labels, managers and marketers compete in a “mainstreaming” economy. You can watch his keynote with Ted Cohen here. :22 – Social media is narcissistic + rethinking technology to bring back artistry 2:16 – people are here to share and learn Bring Brian to your event!
Embracing the Audience: 5 Tips on Customer-Based Marketing
After I presented at the Digital Media Summit in Toronto, Sylvia Ng, VP of Growth and Analytics at ScribbleLive, asked for an interview to discuss challenges and opportunities ahead for digital marketers. Following is her summary of our conversation. I wanted to share it with you here… In the midst of endless blogs, podcasts, tweets, instagrams, and snapchats, how does a brand or business get noticed? Creating a truly effective marketing campaign is about understanding your brand, and more importantly,…
