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Demand Gen Report – Podcast: The Future Of Influencer Marketing Is Influencer Relations

Demand Gen Report – Podcast: The Future Of Influencer Marketing Is Influencer Relations

New research from the Altimeter Group shows that 55% of marketers plan to spend more on influencer marketing in 2019. But according to Principal Analyst Brian Solis, marketers must rethink their approach and strategies to influencer marketing in order to be successful.

In a conversation with Demand Gen Report, Solis shared what he has named “Influence 2.0,” a new approach that includes building long-term influencer relationships and working with influencers to engage buyers at every touchpoint.

“Trust in companies, brands and executives plummets every year, but trust in peers or people ‘like me’ is always at the top,” said Solis. “At the end of the day, that’s what [influencers are] about … I think it is an underappreciated strategy in the marketing arsenal.”

Innovation Excellence – Top 40 Innovation Bloggers of 2018

Innovation Excellence – Top 40 Innovation Bloggers of 2018

#32 Brian Solis is a digital marketing analyst, award-winning author and keynote speaker who studies disruptive technology and its impact on business. He is also a digital anthropologist who seeks to better understand how technology affects and shapes behaviors, norms and society. Through his research and published work, he humanizes disruptive trends to help leaders understand how technology, markets and people are evolving and how to drive innovation and growth. Solis is recognized as one of the most prominent thought leaders in digital transformation, innovation, experience design and digital humanities.

MARTECHSERIES – Majesco Announces Brian Solis as a Keynote Speaker at Convergence 2019

MARTECHSERIES – Majesco Announces Brian Solis as a Keynote Speaker at Convergence 2019

Majesco, a global provider of market-leading insurance technology announced that Brian Solis will be a keynote speaker at its upcoming customer conference Convergence 2019 taking place in Savannah, Georgia on April 14 – 17, 2019.

Brian is Principal Analyst and Futurist at Altimeter, the digital analyst group at Prophet, and has been called “one of the greatest digital analysts of our time” by CMOs and CEOs of top brands. He is also a world-renowned keynote speaker and digital anthropologist, who studies disruptive technology and its impact on business and society. In his work, he humanizes trends to help people understand how the world is changing, why, and what to do about it.

Brian is an award-winning author of seven best-selling books including X: The Experience When Business Meets Design, What’s the Future of Business (WTF) and The End of Business as Usual. With a loyal online audience of over 600,000 people, his work makes him a sought-after thought-leader to leading brands, celebrities and startups.

“We are thrilled to have Brian speak at Convergence 2019, and hear firsthand his take on the trends shaping the platform economy and the impact to insurers and their customers,” said Majesco CEO Adam Elster. “Like many of the people who attend this conference, Brian is hyper-aware of the disruption that is happening across the insurance industry. He has some incredible insights in terms of leveraging these changes to drive innovation and capture market opportunity.”

Marketing Land – 2019 Mobile Marketing Predictions From Industry Veterans

Marketing Land – 2019 Mobile Marketing Predictions From Industry Veterans

Brian Solis, principal analyst and futurist at Altimeter, author of X: The Experience When Business Meets Design. “Mobile marketing becomes less of marketing as we know it and more focused on CX and customer journeys. Instead of upgrading touchpoints, marketing reimagines existing funnels for mobile mindsets, behaviors and expectations…not just devices. Mobile signals feed a new ‘data as a service’ model where marketing aligns with business functions to drive unified performance and growth.”

Econsultancy – What Are “Change Agents” and Why Are They the Future of Organisational Culture?

Econsultancy – What Are “Change Agents” and Why Are They the Future of Organisational Culture?

The skills required to make someone a change agent are best summarised in the Digital Change Agent’s Manifesto, published by author and digital analyst Brian Solis. According to Solis, a change agent “can rise from anywhere in the organization….anyone who builds digital programs, infrastructure and capabilities as a part of their work or because they are passionate about digital can become a digital change agent.”

The manifesto also outlines four critical roles that change agents tend to assume some or all of within their organisations:

Data gatherer and storyteller
Influencer
Relationship builder
Champion
All of these are functions that, in Solis’ words, “actively foster agility, instill confidence, and promote communication and collaboration”.

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