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Brian Solis Interviewed By CMO Ahead of His Appearance at Adobe Summit EMEA

Brian Solis Interviewed By CMO Ahead of His Appearance at Adobe Summit EMEA

In an article called “#MillennialMarketer Live Chat With Brian Solis,” writer Simon Morris, Director, Demand & Content Marketing, Adobe Systems Europe, interviews Solis ahead of his appearance at the Adobe Summit EMEA. At the event, Solis discussed “The Human API – Plugging into the Source of Human Engagement.” Solis spoke as part of the Innovations and thought leaders track, sponsored by CMO.com. The piece includes an interesting quote about millennials by Solis: “Millennials are different as customers but they’re also…

Brian Solis Tells MyCustomer How To Identify and Establish A Brand’s Moments of Truth

Brian Solis Tells MyCustomer How To Identify and Establish A Brand’s Moments of Truth

In an article by MyCustomer editor Chris Ward, Solis discusses the elements to consider in the process of establishing a brand’s moments of truth. Ward begins by mentioning the four moments of truth that can help businesses improve customer experiences, as Solis chronicled in his 2013 book “What’s The Future of Business?” These are: Zero Moment of Truth: The term coined by Google to explain the event in which people now search for information online and make decisions about brands…

Brian Solis Featured in Weekly Roundup of Multi-Media Hack the Process Contributors

Brian Solis Featured in Weekly Roundup of Multi-Media Hack the Process Contributors

Solis is included in a weekly audio and video roundup by Hack The Process (hacktheprocess.com) of contributions from process hackers who have been guests on the “Hack The Process” podcast with M. David Greene. The roundup mentions a written article Solis contributed called “The Generation Gap is Getting Old,” with the summary, “The generation gap seems to be dividing us all but in Brian Solis’ latest article, he suggests that older generations should be more understanding of millennials and centennials…

X by Brian Solis Is an Acclaimed Crash Course in Architecting Great Experiences – and a Must Read for Any Executive or Designer

X by Brian Solis Is an Acclaimed Crash Course in Architecting Great Experiences – and a Must Read for Any Executive or Designer

  Solis’ highly influential book “X: The Experience When Business Meets Design” met with great critical acclaim from top organizations upon its release. :This isn’t just a book, it is an experience. But more than that, you will learn from one of the more creative and brilliant business minds of our time.” – Forbes.com “The best customer experience book of the Year Has arrived” – Inc. “In math, x represents a variable to be solved for. in business, the x…

Brian Solis Quoted Extensively in CMO Article On Real Customer Engagement

Brian Solis Quoted Extensively in CMO Article On Real Customer Engagement

Solis’ belief that the “marketing function itself” needs to be reinvented is at the core of his discussion with CMO contributing writer Mercedes Cardona in her article “Real Customer Engagement ‘Takes a New Narrative.’ The foundation of her thesis is a quote in a new Altimeter Report that “Brands that leverage technology and data to be most visible in digital media when consumers are “mentally available” will live to see tomorrow.” The report, “Digital Experience Innovators: How Leading CMOs and…

Brian Solis’ Co-Authored Digital Culture Challenge Report Cited In The Financial Brand Article On Digital Transformation in Banking

Brian Solis’ Co-Authored Digital Culture Challenge Report Cited In The Financial Brand Article On Digital Transformation in Banking

The report “The Digital Culture Challenge: Closing the Employee Leadership Gap” from Capegemini in partnership with Solis is cited by Jim Marous, Co-Publisher of the Financial Brand and Owner/Publisher of the Digital Banking Report in his article “Culture Key to Digital Transformation Success in Banking, Not Technology.” It appeared on The Financial Brand site. According to the report, corporate culture is the culmination of how a company works and operates. It is composed of the collective experiences of employees –…

Brian Solis, a Keynote Speaker of the PMK, Speaks to German Human Resources Manager Site

Brian Solis, a Keynote Speaker of the PMK, Speaks to German Human Resources Manager Site

Brian Solis is interviewed about human resources in the digital age in an article titled “Give Human Resources the Human Back!” on the German-based Human Resources Manager site. Introduced as a keynote speaker of the PMK, Solis is asked about the effects of digitization. From a German translation, he says, “The problem is that HR-ler sometimes overlook or even undermine the “human” in “human resources”. One must not forget: Ultimately, so-called human resources is a construct that was developed decades…

Brian Solis Has an Illuminating Discussion About Digital Transformation with Jon Reed of Diginomica

Brian Solis Has an Illuminating Discussion About Digital Transformation with Jon Reed of Diginomica

In an article called “Business as usual is overhyped – revisiting my digital transformation debate with Brian Solis,” Jon Reed of Diginomica engages in a dynamic debate with Solis about digital transformation. He summarizes before he launches into the compelling email banter about the issue: “The debate about digital transformation hype matters. Customers need to see through the vendor hyperbole – and determine the best response. Time to share road lessons – and more data from Brian Solis.” The source…

Brian Solis Comments on “Persuasive Design” In Marketing Tech News Article On Social Media Addiction

Brian Solis Comments on “Persuasive Design” In Marketing Tech News Article On Social Media Addiction

Solis is quoted in a Marketing Tech News article by James Bourne called “Consumers are understanding the risks of social media addiction – but taking the next step is hard.” The article starts with a study by Kapersky claiming that one in three consumers did not know how to fully protect their privacy online.  The research aimed to explore whether the outrage and scandal of various data breaches has led users to improving their data hygiene. The article mentions another…

Brian Solis Chosen One of Inbassador’s “Top Global Digital Marketing Experts & Influencers in 2019 You Should be Following”

Brian Solis Chosen One of Inbassador’s “Top Global Digital Marketing Experts & Influencers in 2019 You Should be Following”

Solis made an international list of movers and shakers Inbassaodor calls “Top Global Digital Marketing Experts & Influencers in 2019 You Should be Following.” Inbassador’s mission is to simplify marketing. They believe, “The best influencers are your own customers, who know and love your brand.” They offer a way to turn a company’s most influential and loyal customers into ambassadors and measure the ROI with their systems. Solis’ listing begins with a key quote in bold: “Social media spark a…

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