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The Enterprise Project Names Brian Solis in List of 5 Must-Read Harvard Business Review Articles

The Enterprise Project Names Brian Solis in List of 5 Must-Read Harvard Business Review Articles

Inspired by the findings in his new book, Lifescale: How to Live a More Creative, Productive and Happy Life, Best-selling author and keynote speaker Brian shares the professional impacts of digital distractions on creativity and productivity. In this special contribution to Harvard Business Review, Brian shares how to do more creative work when you can’t stop looking at your phone. “There are two ways to readily influence behavior: manipulate it or inspire it. Technology companies have chosen, for the most…

Brian Solis Quoted on Privacy at End of CNET article on Google’s Purchase of Fitbit

Brian Solis Quoted on Privacy at End of CNET article on Google’s Purchase of Fitbit

Solis’ view on personal privacy in the digital age wrap a CNET feature by Richard Nieva about Google’s purchase of Fitbit. The article is titled, “Google pushes further into health care with Fitbit, raising new privacy concerns.” The article begins: “Google’s $2.1 billion purchase of Fitbit signals that the search giant is intent on burrowing deeper into our lives, giving it access to some of our most personal health information. If the company’s earlier efforts in health care are any…

Brian Solis is Quoted on Customer Behaviors in Businesswire Article On Rakuten Ready

Brian Solis is Quoted on Customer Behaviors in Businesswire Article On Rakuten Ready

  Rakuten Ready partnered with Brian Solis to study the state of the Order Ahead for Pickup market and track how brands perform in retail, QSR and grocery markets. The study enlisted secret shoppers to evaluate the Order for Pickup customer experience and wait times at 25 top quick-service restaurant, retail and grocery brands across the U.S. Chipotle, Panera, and Starbucks came out on top for fastest in-store pickup times overall, with retailers Best Buy and Nordstrom clocking in as best…

TechRepublic Interviews Brian Solis About The Changes Shaping Digital Transformation

TechRepublic Interviews Brian Solis About The Changes Shaping Digital Transformation

In an insightful video interview, Solis is interviewed by TechRepublic’s Karen Roby about some of the changes currently shaping digital transformation, such as operational models and modernizing infrastructure. Solis begins by talking about the research he brings to his annual The State of Digital Transformation report. He says: “What that research has shown is sort of this eventual but certainly sluggish migration from the digital transformation of, so for example, cloud, customer support, what have you, to a more enterprise-wide,…

Brian Solis Chosen One of Top Digital Transformation Influencers of 2019 by Exceeders

Brian Solis Chosen One of Top Digital Transformation Influencers of 2019 by Exceeders

Solis was listed among ten influencers in a piece by Yamini on the Exceeders site. The author introduces the article with a general overview of digital transformation: “Solely looking at digital transformation spending by organizations around the world should make it clear that it’s here to stay. A forecast by IDC states that worldwide spending on digital transformation technology and services may reach $1.97 trillion by 2022. The manufacturing industry is expected to invest the most, followed by transportation and…

Article Awarding Pegasystems Mentions Brian Solis and His PegaWorld Keynote on AI

Article Awarding Pegasystems Mentions Brian Solis and His PegaWorld Keynote on AI

In an extensive article on ZDNet extolling the virtues of software giant Pegasystems and why they were a CRM Watchlist 2019 winner, Paul Greenberg – President of the customer strategy consulting firm The 56 Group, LLC – mentions Solis (an “uber-thought leader”) in reference to his keynote on artificial intelligence (AI) in the enterprise at the recent PegaWorld 2019. In the CX section of a part of the article devoted to Pegasystems’ corporate narrative, Greenberg writes: “To the credit of…

Brian Solis’ Keynote at PegaWorld 2019: The Humanization of CX In an Era of AI

Brian Solis’ Keynote at PegaWorld 2019: The Humanization of CX In an Era of AI

In a keynote at PegaWorld 2019, Solis – billed on their site as a “leading digital anthropologist, bestselling author and keynote speaker” – shares how AI and a bit of ingenuity and imagination can unlock an entirely new generation of customer experiences that become the standard for everyone else to follow. His premise is that AI is promising the automation of customer engagement to scale intelligent, real-time CX to survive digital Darwinism. The future has two possibilities, however. We can…

Lifescaling Your Brand: Brian Solis Offers 4 Solutions on CMO

Lifescaling Your Brand: Brian Solis Offers 4 Solutions on CMO

Sharing important research that helped him write his new book Lifescale: How to Live a More Creative, Productive and Happy Life, Brian Solis offers “4 Ways to ‘Lifescale’ Your Brand” in an insightful piece on the CMO platform. The piece is centered around ways to deliver value from the point of view of the customer’s experience. He found a few places to start in order to rise above the noise and make a positive impression on distracted customers. #1 is…

Brian Solis Chosen as A Top 10 Digital Marketing Influencer By TrackMyHashtag

Brian Solis Chosen as A Top 10 Digital Marketing Influencer By TrackMyHashtag

Solis made TrackMyHashtag’s list of Top 10 Influencers in a piece by Adwit Mishra titled “Top 10 Influencers Profiles (Digital Marketing). His listing includes links to his Twitter, Facebook, LinkedIn and his website www.briansolis.com. He is described in the “Introduction” section as “an independent digital analyst, a keynote speaker, advisor, thinker and best-selling author. He studies enterprise and consumer technologies to understand its impact on businesses, markets and society.” Read the entire article here: https://www.trackmyhashtag.com/blog/top-10-influencers-profiles-digital-marketing-week-006/  

Meltwater Quotes Brian Solis in Article About User/Consumer Behavior

Meltwater Quotes Brian Solis in Article About User/Consumer Behavior

In an article by Wesley Matthew on the Meltwater site called “Tackling Trends in User Behaviour: What’s Hot and How to Stay on Top of It All,” the writer quote “the famous words” of Solis to support his thesis exploring the changing behaviors of consumers in an ever-shifting digital landscape. Solis’ quote is short but to the point, and, in Matthew’s estimation, ring true for various touchpoints: “Social media is about sociology and psychology more than technology.” Matthew uses the…

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