Brian Solis believes that the experience people have and share is the future of branding, marketing, and customer engagement. In his presentation at Vision Critical’s Customer Intelligence Summit, Brian shows you how to become an experience architect who can re-imagine and rebuild a new customer journey to create meaningful and shareable experiences in every micro moment.
Speaker Testimonial: Midem, Palais des Festivals, Cannes
“We had the pleasure to welcome Brian at Midem. He gave a really impactful talk on the convergence of artistry & experience and the changing dynamics the value of music, which totally matches with our annual theme of the conference… and Brian really rocked the stage!” – Benjamin Debusschere, Midem Conference Manager To book Brian, please visit his speaker page or contact him directly at thebriansoils at gmail dot com.
Digital Transformation: Brian Solis Keynotes Telia Executive Summit in Stockholm
“Now is the time to take the digital customer experience seriously – and to accept that digital customers have new needs and expectations.” – Brian Solis, Principal Analyst, Altimeter Group. Telia Executive Summit, Brian Solis Keynote
Brian Solis Shares New Thoughts on UX and Google’s Micro-Moments
MarketingLand 3 keys to architecting customer experiences that go beyond the desktop Is your business thinking like a mobile consumer? Columnist Brian Solis details the questions brands should be asking themselves in our mobile world. Click to read article CMO.com Now Hiring: Mobile Architects For Next-Generation Customer Experiences Mobile is changing the very foundation of how consumers communicate, connect, and discover online. In critical moments of truth, mobile users increasingly turn to their phones with intent and expect brands to…
Speaker Testimonial: The Ed Sessions
“Brian Solis took Idaho by storm with a message of “disrupt or be disrupted’. There are new rules to getting your message out—rules that engage young people, in particular, differently. Brian lent his vast expertise to Idaho’s key creatives and helped them understand how to use the power of social media more effectively to mobilize grassroots efforts.” – Blossom Johnston, program officer, J.A. And Kathryn Albertson Family Foundation For a full story, please read the recap here. To book Brian,…
Speaker Testimonial: Telstra’s Australian Digital Summit
“Brian is at the forefront of the digital economy – we have worked together for over 5 years and he is the first person I turned to when I founded the Australian Digital Summit in 2012. Much more than a fly-in keynote, Brian has helped us bring some brilliant thought leaders to Australia and created incredible value for our events and inspiration for Telstra’s Digital transformation” – Monty Hamilton, Digital Operations Director at Telstra To book Brian, please visit his speaker…
Brian Solis Interviewed About Digital Transformation on the Modern Marketing Engine Podcast
Solis was interviewed on the Modern Marketing Engine Podcast by host Bernie Borges (on the Vengreso platform) in an episode titled, “Digital Transformation Takes an OPPOSITE approach.” Borges said, “Brian’s focus on digital transformation in his recent research on the 8 Success Factors of Digital Transformation inspired me to extend the invitation to him to share the key findings on our podcast.” Through Solis’s research, he and Jaimy Szymanski, Digital Experience Analyst at The Altimeter Group, uncovered a framework many…
Chief Marketer: SXSW MAY BE OVER, BUT THE TAKEAWAYS ARE STILL RED HOT
Via Yvonne Tocquigny, SXSW MAY BE OVER, BUT THE TAKEAWAYS ARE STILL RED HOT, Excerpt Brian Solis, the author of “X: The Experience When Business Meets Design,” resonated with marketers on the topic of experience architecture and his belief that experiences are fundamental to branding. It may sound a little old hat on the surface, (i.e. Jim Gilmore covered this a decade ago in his great book, The Experience Economy), but it takes on new meaning in today’s context. He quoted…
DigiDay: YouNow is the latest platform publishers are using to reach young audiences
by Lucia Moses, DigiDay Excerpt “Brian Solis, principal analyst at Altimeter Group, said while YouNow offers a way for publishers to humanize themselves and take advantage of the community there, that distinctiveness means they need to be all the more careful about studying it before jumping on board, though. To make sure they’re adding entertainment value, brands should start by looking at what kinds of content is popular on the site right now, said MaryLeigh Bliss, chief content officer at Ypulse.” To…
CMO.com: Marketing In The ‘Micro’ And ‘Near-Me’ Moments
For big companies that operate hundreds and thousands of locations–I’m talking about the Targets and Walgreens of the world–location marketing is the foundation of all marketing. And location marketing means a lot more than optimizing content for location pages to be found in search results. This reality was underscored in a recent New York Times article, “Marketing in the Moments, to Reach Customers Online.” Written by Robert D. Hof, the story discusses a fundamental shift occurring in marketing. Instead of…
