Studying the impact of innovation on business and society


Brian Solis was recently lauded as “one of the greatest digital analysts of our time” by then VISA (and now Facebook) global CMO Antonio Lucio. His body of research studying the impacts of digital’s impact in business and society spans twenty years. Below is a portfolio of some of his most popular reports.

The Future of Business and Work

The Digital Change Agent’s Manifesto: How the People Behind Digital Transformation Lead Change from Within

The Digital Culture Challenge: Closing the Employee-Leadership Gap

Contact Center 2.0 – The Rise of Collaborative Contact Centers: How digital transformation is making contact centers unified, collaborative and intelligent

Cord-Cutting Hits the Enterprise as Employees Become Anywhere Workers

The Engagement Gap white paper: executives and employees think differently about employee engagement

The Rise of Digital Darwinism and The Fall of Business as Usual – Cognizant

17 Cartoons That Will Change Your Business


The Spread of Innovation around the World: How Asia Now Rivals Silicon Valley as New Home to Global Innovation Centers

Digital Dynasties: The Rise of Innovation Empires Worldwide

The Innovation Game: Why & How Businesses are Investing in Innovation Centers

Digital Transformation

The Six Stages of Digital Transformation

Eight Success Factors of Digital Transformation: How Businesses Are Taking an O.P.P.O.S.I.T.E. Approach to Business As Usual

The 2017 State of Digital Transformation

The 2016 State of Digital Transformation

The 2014 State of Digital Transformation

The Six Stages Of Digital Transformation Maturity with Cognizant

Digital Transformation: How Businesses are Becoming Increasingly Digital; Elite Companies are also Changing How Business is Done

The Future of Markets

The Real-Time and Predictive Commerce Playbook for CMOs The next generation of winning shopper experiences starts with personalization and predictive engagement with SAS

Leading Trends in Retail Innovation: Insights from Some of the Most Progressive Retailers Changing the Game

The State (and Future) of Digital Marketplaces with Kahuna

The Next Modern Commerce Disruption: A Blueprint to Win in the Age of Personalization with Kahuna

The Future of Buying (for Electronic Arts)

Experience Innovation

Digital Experience Innovators: How Leading CMOs and CDOs are Modernizing Experiences and Brands for Digital-First Customers

The Connected Consumer and the New Decision-Making Cycle

The Digital Customer Experience: Why the Future of the Communications Industry will Pivot Around Customer Experience

The Digital Transformation of the Guest Experience with Sabre

Understanding the New Customer Experience with Insightpool now TrendKite

Creating Truly Personal Omni-Channel Customer Experiences with SmartFocus

Mobile is eating the world Four ways to rethink customer experiences as mobile-first and mobile-only with Sitecore

The Inevitability of a Mobile-Only Customer Experience: Prioritizing mobile-only CX is essential to thrive in a new era of Generation-C

Digital Anthropology

The Future of Music: What Every Business Can Learn From The State of The Music Industry

Digital Darwinism and the Dawn of Generation C

The Epoch of Social Beauty: How social media democratized beauty influence and empowered a new generation to find and express their own beauty (for L’Oreal)

The Rise of Digital Influence

Disruptive Technologies

The Race to 2021: The State of Autonomous Vehicles and a “Who’s Who” of Industry Drivers

26 Disruptive Technology Trends 2016-2018

25 Disruptive Technology Trends 2015 – 2016

The Evolution of Social Business

The Seven Success Factors of Social Business Strategy

Six Stages of Social Business Transformation

The State of Social Business 2013: The Maturing of Social Media into Social Business

Relationship Economics: How to Improve Employee and Customer Relationships with Social Media with LinkeIn

The Little Blue Book of Social Enterprise Transformation – An Essential Guide for Executives with SalesForce

The Future of Marketing and Communications

The 2018 State of Influence 2.0:  The Path Forward with Traackr

Influence 2.0: The Future of Influencer Marketing with Traackr

Contextual Marketing and the New Marketing Contract with Selligent

The Influencer Marketing Manifesto: Why The Future of Influencer Marketing Starts With People And Relationships Not Popularity with Tapinfluence

How to Transform Your Launch-to-Market Strategy with Influencers with LaunchMetrics

What if PR Stood for People and Relationships? A Manifesto for Building Relationships in the Digital Era with Cision

The 2012-2013 State of Social Marketing

The State of Social Advertising 2011



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