Studying the impact of innovation on business and society

Tag: 20/20

Brian Solis to Keynote Efficiency Exchange 2020

Brian Solis to Keynote Efficiency Exchange 2020

Efficiency Exchange is the premier networking and learning conference for energy efficiency professionals from across the Northwest. Attendees from public and private utilities, consulting and research firms, government and non-profit organizations will come together to learn and connect to help the region more effectively achieve its energy efficiency goals.  

A Curated List of Interesting and Curious CES 2020 Highlights

A Curated List of Interesting and Curious CES 2020 Highlights

The Consumer Electronics Showcase in Las Vegas is a spectacle I’ve experienced (in some cases, endured) for over 20 years. But this year was different. Why? It’s not just about consumer electronics anymore. We’re finally witnessing the convergence of physical and digital “things” and spaces in everything…and I mean everything. Following are some of the more promising, curious and also interesting takeaways from CES… TVs: There were OLED and 8k TVs that are better than what we can actually see,…

2020 Prediction Series: Digital Transformation Becomes a Strategic Enabler of Business Modernization and Innovation Strategies

2020 Prediction Series: Digital Transformation Becomes a Strategic Enabler of Business Modernization and Innovation Strategies

Thinkers360 assembled B2B thought leaders to share their 2020 predictions for digital transformation as part of its annual prediction series. The series is intended to help provide actionable insights for business and technology executives. There are some great thoughts included. I wanted to share my contribution with you here. Digital Transformation = Business Modernization + Innovation In 2020, digital transformation will start to become synonymous with business modernization and innovation. Companies are still investing in the “digital” side of digital transformation,…

The 11 Digital Trends Shaping CX and Marketing in 2020

The 11 Digital Trends Shaping CX and Marketing in 2020

Each year, I help kick-off Brand Innovators Mega-Trends event during CES. In the opening keynote, I share the trends (and hopes) I would love brand executives to embrace in the new year. In 2020, the presentation focused on “11 Digital Trends Shaping CX and Marketing.” There are certainly more than 11 trends to follow, but in the context of this conversation, I focused on the convergence of AI, customer empathy, digital distractions and intentions, and the technology that connects the…

2020 CX and Marketing Prediction: Shift from Tracking Trends to Creating Possibilities

2020 CX and Marketing Prediction: Shift from Tracking Trends to Creating Possibilities

I’d like to think of 2020 as we think about it with vision, 20/20, which means normal visual acuity. Marketing and CX in 2020 will be a lot like marketing and CX in 2019 (not a bad thing necessarily.) As we kickoff the new year, we’re already talking about hot new trends and how to integrate shiny new tech into existing thinking, processes and programs, doing cool things, without really changing the game. If 2020 can stand for something, make…

Brian Solis Shares Importance of Customer Truth in TopRank’s B2B Social Media Marketing Trends & Predictions for 2020

Brian Solis Shares Importance of Customer Truth in TopRank’s B2B Social Media Marketing Trends & Predictions for 2020

Writer Ashley Zeckman’s piece poses the question: “Are marketers actually adapting their social media marketing approach at the rate that they should to be successful?” and then asks Digital Analyst Solis and 12 other social media marketing expects their predictions for social media as we enter a new decade. Solis urges markets to embrace The Truth of the Customer. “Social media has become an online reflection of a fractured society. In 2020, social media will experience its worst polarization yet……

One Important Social Media Trend We Need to Think More About in 2020

One Important Social Media Trend We Need to Think More About in 2020

It’s that time again where we explore what’s new and possible in the new year. My dear friend Lee Odden assembled a stellar panel of experts to share predictions and trends for social media marketing in 2020. While I’m not a social media marketer, I study how social media and digital trends are reshaping the human network and society online and offline. I’d like to share my thoughts with you here. I’d also love to hear your predictions and trends for the…

Live Your Brand the Way Your Customers Do

Live Your Brand the Way Your Customers Do

I recently spent some time with PRNews editor Steve Goldstein. As part of a fireside chat we’re doing at the upcoming 20/20 Summit in San Francisco, Steve asked a few questions that lead to a pretty deep conversation. I wanted to share it with you here. Digital Darwinism is Real: Compete for the Future (Compete for You) Now PR News: In your book “What’s the Future of Business?” you suggest that while it’s a good thing that companies are investing…

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