Studying the impact of innovation on business and society

Tag: 5w’s

Without a Strategy, There Is No ROI

Guest post by Danna Vetter, VP, Consumer Strategies, ARAMARK – Part 3 in a series Have you ever started a meeting without an agenda? Driven your car with no destination? How about gotten surgery before diagnosing a need? While some of those options may seem like refreshing changes, it’s not the way you run your business. But that is exactly what it’s like when you start a social media campaign without a strategy that ties to real business needs. At ARAMARK, a…

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