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Tag: accidental narcissism

Brian Solis Interviewed About Generation C by CEO and Co-Founder of GrowBiz Media

Brian Solis Interviewed About Generation C by CEO and Co-Founder of GrowBiz Media

Solis is interviewed by Rieva Lesonsky, CEO and Co-Founder of GrowBiz Media, in an article posted on Bank of America’s Small Business Community site called “Generation C: Understanding how to speak to the Connected Customer.” The author starts by mentioning that Solis first introduced businesses to the “Connected Customer” in 2012, but many small businesses haven’t yet embraced Gen C. Solis says that Gen C “is not limited to one group of demographic. Demographic marketing is based on age, income,…

Brian Solis Offers Best Practices for Delivering Micro Moments on Cisco’s Connected Futures Site

Brian Solis Offers Best Practices for Delivering Micro Moments on Cisco’s Connected Futures Site

  Solis is featured and quoted throughout Kevin Delaney’s article “Defying Demographics: Today’s Hyperconnected Consumer ‘Generation’” on Cisco’s Connected Futures site. Solis is introduced into the piece defining his concept of Generation C: ““Generation C is a concept I developed to categorize this new connected customer.” Unlike traditional demographic groups, Solis explains, Gen C is “psychographic” — defined not by age, geography, or income, but by behavior. That is, digital behavior. Its members could include your precocious pre-teen or your…

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