Studying the impact of innovation on business and society

Tag: adoption

Reinventing Crisis Communications for the Social Web

Source Businesses, individuals, and organizations will, from time to time, make honest mistakes or in some unfortunate cases, intentionally support unethical decisions to dissuade or conceal something significant from its public. Whether it’s an oversight or a matter of deception, savvy companies usually employ and deploy a crises response team to prepare for, manage and attempt to positively spin the potential backlash from customers, partners, and employees related to almost anything. Crisis communications is a branch of PR that is…

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