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The Social Media Manifesto

The Social Media Manifesto

In the past, I’ve spoken at PR, tech, and communications events about Social Media and how companies can engage in the conversations taking place with or without them. As much as I wanted to look into the future, I was rooted in the present as a means to connect it to the past. There are just too many new things to introduce to people and even more reasons why they should care. The discussion usually centered on the tools enabling…

Why PR Doesn’t Work and How to Fix It

Click here to read this article using ThinkFree Docs There have been a series of interesting posts, comments, and opinions regarding why PR doesn’t work and why so many CEOs have a bad taste in their mouth at the mere mention of public relations. Industry veteran, financier, and marketing evangelist Guy Kawasaki sparked the latest thread with his post, “The Top 10 Reasons Why PR Doesn’t Work.” Kawasaki then followed up with DIY PR, a guide to “do it yourself”…

PRWeek Responds to 3.0 Fallout

In an impressive move, PRWeek EIC, Julia Hood, responded to the blogstorm of negative coverage about the magazine’s edict that PR was entering the 3.0 era. My original article is here. Instead of directly addressing the arguments and points of contention circulating in the blogosphere, Julia explained the rationale behind the 3.0 moniker, “Sometimes editors fall so in love with their ideas, they neglect to properly explain them. Judging by some of the blog posts about our ‘Public Relations 3.0’…

PRWeek Claims Industry Enters Age of PR 3.0 – They Couldn’t be More Wrong

Almost within 24 hours of going on record stating that we will (should) not see anyone referring to PR 3.0 anytime soon, PRWeek runs an article about how the industry is entering a new age: PR 3.0. Hat tip to Constantin Basturea. Excerpt from my post, “And let me point out, that there will not be a 3.0 or any other rev numbers, unless there is another tremendous evolution, fusion, or breakthrough in the practice, science, and art of communications.”…

Social Media is Not Dead

Rather than address the blogosphere with brilliant rhetoric and clarity regarding the Ferrari Incident, instead, Steve Rubel has declared Social Media Dead. Perhaps he’s merely tapping into the power of social media to spark controversy to displace the conversation on Techmeme, or, just maybe, he really does believe that “social” or any other category preceding the word “media” is dead. Jeremy Pepper calls it “Crisis Blogging to Defeat a Meme.” Open the Dialogue captures it with, “What strikes me most…

Engage or Die! ROI vs. ROP in Social Media

This isn’t an attempt at sensationalism, this is a clear message for all businesses, in every market – Engage or die! If you don’t, you’re competition will. Those who engage with customers and markets will cultivate loyalty in ways never before possible. Traditional marketers will lose, unless they embrace new media. The key however, is finding ways to measure everything in ways that mean something at every level of corporate communications. In any given day, I will sell, evangelize, educate,…

From Social Media to Corporate Media – Video Series #3

Video Series #3 – Jeremiah Owyang, Chris Heuer, and Chris Carfi. What started as a special test program for PodTech, has now spawned a life of its own. I’m running this particular series here, in advance of PodTech, because PR2.0 is a forum for exploring the fusion of Social Media and PR as well as the bubbling activity behind the Social Media Release. The series features some very important interviews with those truly behind the evolution of Social Media. Alison…

Interview with Robert Scoble – From Social Media to Corporate Media

Video Series #2 – Robert Scoble What started as a special test program for PodTech, has now spawned a life of its own. I’m running this particular series here, in advance of PodTech, because PR2.0 is a forum for exploring the fusion of Social Media and PR as well as the bubbling activity behind the Social Media Release. Alison McNeil (who is a frequent contributor to this blog) and I caught up with Scoble at the recent “Social Media to…

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