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Tag: ai marketing

SAS Marketing Insights Editor Interviews Brian Solis about AI Marketing

SAS Marketing Insights Editor Interviews Brian Solis about AI Marketing

SAS Marketing Insights Editor Jeff Alford interviews Solis in a piece called “AI Marketing: What does the future hold? Its subtitle captures the subject’s view that “artificial intelligence will bring personalized experiences to life.” Alford says of Solis: “He is widely viewed as a futurist and business strategist who has helped companies create new media strategies and frameworks.” Some key excerpts from Solis: “AI marketing is the next big thing. It will shift brands away from marketing automation toward personalized…

AI Marketing: The Next Big Thing

AI Marketing: The Next Big Thing

I recently had the opportunity to talk to SAS about a topic close to their heart and mine:  AI Marketing.  Why are we excited about this? Well, you can read more of our conversation here but in a nutshell AI has the power to revolutionize the way we market and how we shape the customer journey. In the Q&A I delve into the competitive benefits of AI marketing, the power AI has to reshape traditional marketing, the changes it will…

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