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MTA Martech Advisor – What’s Going to Keep CMOs Awake at Night in 2019

MTA Martech Advisor – What’s Going to Keep CMOs Awake at Night in 2019

From Mediocrity to Growth
Brian Solis is Principal Analyst at Altimeter Group. According to Brian, the right strategy, combined with emerging technologies like AI and machine learning, positions marketing as an “enabler for total CX.”

Here is Brian’s prediction:

“If I could offer any advice to CMOs, it would be to swap out the ‘M’ for a ‘G.’ Legacy marketing is an endeavor toward building relationships upon a foundation of mediocrity. Instead, the ‘G’ represents an opportunity toward growth.

In an era of AI and machine learning, in combination with an open mind and a focus on the entire customer journey, the role of marketing can finally deliver customer experiences that meet or exceed modern customer expectations.

Doing so moves the purview of marketing beyond the top of the funnel and positions it as an enabler for total CX. And that makes marketing a partner in business growth and a partner to CEOs, boards and shareholders.”

Altimeter’s Top Digital Trends for 2019

Altimeter’s Top Digital Trends for 2019

Each year, the Altimeter analyst team predicts digital trends that will have the biggest impact on businesses. In 2019, my colleagues Charlene Li, Omar Ahktar, Susan Etlinger, along with yours truly, share our take on what we see as most important trends to follow. Digital Transformation, Digital Experience, Brand and Innovation: Brian Solis CIOs Become Cross-Functional Business Partners to Accelerate Enterprise-Wide Digital Transformation The “digital” in digital transformation is no longer just about investing in the latest disruptive technology trends….

Attention Students and Entrepreneurs: Here’s Why The Social Sciences are More Important Than Ever

Attention Students and Entrepreneurs: Here’s Why The Social Sciences are More Important Than Ever

Somewhere between Summer and Fall, I spent an unforgettable moment with Andrea Koppel. The good news is that we recorded our conversation. If the surname sounds familiar, it’s because Andrea is the daughter of iconic broadcast journalist and host of Nightline Ted Koppel. Andrea is a force of her own however. Among many things, she’s the host of the uber-popular Time4Coffee podcast. It’s a show dedicated to students and entrepreneurs where “caffeinated career conversations” guide listeners in their studies and career…

AI Marketing: The Next Big Thing

AI Marketing: The Next Big Thing

I recently had the opportunity to talk to SAS about a topic close to their heart and mine:  AI Marketing.  Why are we excited about this? Well, you can read more of our conversation here but in a nutshell AI has the power to revolutionize the way we market and how we shape the customer journey. In the Q&A I delve into the competitive benefits of AI marketing, the power AI has to reshape traditional marketing, the changes it will…

The New Experts: How Robotics, AI and Automation Are Shaping the Future of Your Work

The New Experts: How Robotics, AI and Automation Are Shaping the Future of Your Work

Sophia, the AI-powered robot who was infamously granted citizenship by Saudi Arabia recently beat me out for two keynote speaking opportunities. True story. This is how I opened my presentation  at the KQED studios in its inaugural Silicon Valley Conversations program, “The New Experts: How Robotics, AI and Automation Are Shaping the Future of Your Work.” The event focused on the way new technologies are changing how we work, where we work and the skills we need to work. I joined Michael…

AI, Chatbots and Designing the Next Generation of Automated Customer Engagement

AI, Chatbots and Designing the Next Generation of Automated Customer Engagement

No matter how much sweetness or spin you add to it, early incarnations of AI-powered chatbots are the call centers of this generation. They’re cool. They’re scalable. They’re relatively inexpensive compared to human agents. Yes, chatbots scale engagement through new, popular messaging channels and introduce conversational commerce capabilities that carry the potential to deliver incredible experiences. But here’s the thing…most of the interactions are basic, seeking to replicate existing transactions and experiences that only seem to wow those designing not…

The Next Round of Modern Commerce Disruption

The Next Round of Modern Commerce Disruption

The evolution of modern commerce is underway. Every day, we are introduced to new, niche players that introduce new personalized product and business models. At the same time, traditional retailers are learning how to innovate and also acquire innovative startups to introduce new capabilities, expertise and leadership into the fold. And of course, Amazon only continues to disrupt on all fronts. At the heart of this rapid evolution and revolution is emergent technology such as AI, machine learning, mobile, conversational…

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