French marketing publication CoMarketing News recently did an article on the still relatively young state of influence marketing, citing Brian Solis’ “Influence 2.0” study he did for Altimeter.
Prophet’s Emily Schreck recently interviewed the Altimeter analysts to spotlight some of the things that we never get a chance to share, such as what we’re working on, what has our attention and what’s on the horizon. Schreck’s piece is now live. This year has been a whirlwind for Altimeter’s famed analysts; Charlene Li, Brian Solis, Susan Etlinger and Omar Akhtar. The team has published several new research reports, presented keynote speeches at top global industry conferences, and helped some…
Industry publication a.list recently took a look at Brian Solis’ Altimeter report on the current state of influencers, sharing conclusions along the way.
Industry publication Venture Beat recently took a look at Brian Solis’ Altimeter report on the state and future of digital marketplaces, drawing conclusions along the way.
Marketing company Epic Presence recently released a guide to the future of social media for B2B marketers, highlighting Brian Solis’ work at Altimeter when it comes to influencer marketing.
The Fonolo industry blog recently did an overview of great reports regarding contact centers, citing Brian Solis’ recent look at the rise of collaborative contact centers.
Giselle Abramovich at Adobe’s CMO.com, a blog devoted to marketing topics, recently covered Brian Solis’ newest report for Altimeter Group, which looks at leading trends in retail innovation.
“You press the button, we do the rest.” These are the touching words of Kodak’s first advertising slogan. Coined by George Eastman, Kodak’s iconic founder in 1892, this tagline almost seems relevant 120 years later. Almost. There was a time in history where uttering those words evoked an emotional sense of nostalgia. Now, unfortunately, the Kodak moment represents that moment when executives fail to realize how consumers are changing and how markets will ultimately evolve in new directions without them….
Human-Centered CX: Uniting Stakeholders Across the Enterprise to Deliver a Relevant and Holistic Customer Experience
Customer experience is said to be a top business priority for most companies around the world. Many experts agree that investing in CX establishes a competitive advantage against companies that prioritize the bottom line. While customer experience is a noble and important catalyst for business transformation, becoming truly customer-centric requires an introspective approach. This takes stepping back to define what customer experience really means from the customer perspective, what they truly value and also what’s primed, broken or missing to…
Executives underestimate the importance of culture in an era of digital Darwinism. Most cultures are risk averse at a time when taking risks is the most direct path to innovation… Digital Transformation is the act of investing in people, technology and systems and processes to upgrade how businesses work in this digital economy. Technology is disrupting everything. Beyond market shifts, people too are different because of technology. As a result, behaviors, expectations and preferences are evolving. Our business philosophies and practices though…