Each year, the Altimeter analyst team predicts digital trends that will have the biggest impact on businesses. In 2019, my colleagues Charlene Li, Omar Ahktar, Susan Etlinger, along with yours truly, share our take on what we see as most important trends to follow. Digital Transformation, Digital Experience, Brand and Innovation: Brian Solis CIOs Become Cross-Functional Business Partners to Accelerate Enterprise-Wide Digital Transformation The “digital” in digital transformation is no longer just about investing in the latest disruptive technology trends….
I’m proud to announce the availability of The 2018-2019 State of Digital Transformation report. Now in its fifth year, our annual “State of Digital Transformation” research continues to document the constantly evolving enterprise. As disruptive technologies and their impact on organizations and markets continue to progress, our research aims to capture the shifts and trends that are shaping modern digital transformation. In 2018, strategic digital transformation is only becoming more pervasive moving beyond IT to impact competitiveness throughout the organization….
French marketing publication CoMarketing News recently did an article on the still relatively young state of influence marketing, citing Brian Solis’ “Influence 2.0” study he did for Altimeter.
Prophet’s Emily Schreck recently interviewed the Altimeter analysts to spotlight some of the things that we never get a chance to share, such as what we’re working on, what has our attention and what’s on the horizon. Schreck’s piece is now live. This year has been a whirlwind for Altimeter’s famed analysts; Charlene Li, Brian Solis, Susan Etlinger and Omar Akhtar. The team has published several new research reports, presented keynote speeches at top global industry conferences, and helped some…
Industry publication a.list recently took a look at Brian Solis’ Altimeter report on the current state of influencers, sharing conclusions along the way.
Industry publication Venture Beat recently took a look at Brian Solis’ Altimeter report on the state and future of digital marketplaces, drawing conclusions along the way.
Marketing company Epic Presence recently released a guide to the future of social media for B2B marketers, highlighting Brian Solis’ work at Altimeter when it comes to influencer marketing.
The Fonolo industry blog recently did an overview of great reports regarding contact centers, citing Brian Solis’ recent look at the rise of collaborative contact centers.
Giselle Abramovich at Adobe’s CMO.com, a blog devoted to marketing topics, recently covered Brian Solis’ newest report for Altimeter Group, which looks at leading trends in retail innovation.
“You press the button, we do the rest.” These are the touching words of Kodak’s first advertising slogan. Coined by George Eastman, Kodak’s iconic founder in 1892, this tagline almost seems relevant 120 years later. Almost. There was a time in history where uttering those words evoked an emotional sense of nostalgia. Now, unfortunately, the Kodak moment represents that moment when executives fail to realize how consumers are changing and how markets will ultimately evolve in new directions without them….