Studying the impact of innovation on business and society

Tag: amsterdam

Experiences Become Brands and Great Brands Become Experiences

Experiences Become Brands and Great Brands Become Experiences

These days, it seems that I travel to events overseas more than in the United States. While many companies around the world believe they are behind U.S. companies, I can say that from first hand experience, any company pursuing the future of customer experience, innovation, and brand is ahead of the game…regardless of where it’s based. When I receive an invitation to present, it exemplifies, at least to me, that those attending the event are keen on learning about how to…

Connected Customers are Invisible to Those Who Value Demographics

Connected Customers are Invisible to Those Who Value Demographics

Why Generation-C requires empathy and personalization not marketing… In 2012, I spoke at a conference in Amsterdam focused on big data and intelligence to help businesses keep pace with the new generation of connected customers. I remember watching an informative and entertaining presentation by Dr. Peter Gentsch, founder of the Business Intelligence Group (B.I.G.) in Berlin. While this was two-years ago, a lifetime in today’s new media world, I feel his example is still as relevant today as it was…

Join Our Mailing List

You have Successfully Subscribed!

Stay Connected
Twitter
  • Instead of typing the old cliché of something being a "win win," I instead typed, "wine wine." I must (or should) be on to something!
  • "Photographer Spent Days Waiting For Museum Visitors To Match The Artworks They Observe, And it Was Worth It" My -… https://t.co/ZcU9m5M8ms