Studying the impact of innovation on business and society

Tag: arbitron

I Tweet Therefore I Am

The fascination with Twitter has less to do with the number of users and everything to do with the ability to observe and study a notable online community of passionate short-form content creators and consumers. This is of course, not just any online community. Twitter is quickly becoming the lens into all that moves us as individuals and also as a global society. Twitter’s simplicity is part of its brilliance. The ability to interpret, analyze and in turn, predict behavior,…

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