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Tag: ariba

Generation Novel hybrid workers bring new demands and risks

Generation Novel hybrid workers bring new demands and risks

During the pandemic, Brian Solis’ research at Salesforce led him to coin two important trends, the Novel Economy and Generation-Novel, to describe how the pandemic reshaped customer behaviors to set the stage for a hybrid post-COVID 19 economy. Ariba, a Hewlett Packard Enterprise company, cites his research in a new report, “A hybrid workplace for a hybrid workforce: Is your business ready to support Generation Novel?” As coined by digital analyst Brian Solis, those who belong to Generation Novel are…

CIO: Generation Novel – Survey Reveals Potential Opportunities and Security Threats CIOs Face with A Hybrid Workforce

CIO: Generation Novel – Survey Reveals Potential Opportunities and Security Threats CIOs Face with A Hybrid Workforce

via CIO The workforce has learned from COVID-19 challenges, and now Generation Novel demands more flexibility, security, and digital-first experiences. This shift in the traditional work environment, mindset, and experience of the workforce, has spawned an entirely new cross-generational cohort dubbed “Generation Novel,” or Gen-N, for short. Coined by digital anthropologist Brian Solis, Gen-N describes a collection of people who thrive on digital-first experiences, and place greater value on personalization, customization, and transparency from the brands they buy from, work…

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