During the pandemic, Brian Solis’ research at Salesforce led him to coin two important trends, the Novel Economy and Generation-Novel, to describe how the pandemic reshaped customer behaviors to set the stage for a hybrid post-COVID 19 economy. Ariba, a Hewlett Packard Enterprise company, cites his research in a new report, “A hybrid workplace for a hybrid workforce: Is your business ready to support Generation Novel?” As coined by digital analyst Brian Solis, those who belong to Generation Novel are…
CIO: Generation Novel – Survey Reveals Potential Opportunities and Security Threats CIOs Face with A Hybrid Workforce
via CIO The workforce has learned from COVID-19 challenges, and now Generation Novel demands more flexibility, security, and digital-first experiences. This shift in the traditional work environment, mindset, and experience of the workforce, has spawned an entirely new cross-generational cohort dubbed “Generation Novel,” or Gen-N, for short. Coined by digital anthropologist Brian Solis, Gen-N describes a collection of people who thrive on digital-first experiences, and place greater value on personalization, customization, and transparency from the brands they buy from, work…
