Studying the impact of innovation on business and society

Tag: awareness

TopRank Marketing Highlights Points from Solis’ Session at Social Media Marketing World 2019.

TopRank Marketing Highlights Points from Solis’ Session at Social Media Marketing World 2019.

  TopRank Marketing, a first-choice digital marketing agency for major brands, shared a point by point summary of Solis’ thoughts on digital distraction and business from his session at Social Media Marketing World 2019.   Key points:   Solis isn’t suggesting that we stop using technology, he’s just suggesting we use it in a different way – for creativity rather than simply productivity.   Getting over our digital distractions boils down to one thing – awareness. If we’re aware of…

2012 Social Marketing & New Media Predictions

Awareness Networks released insights and prognosis from 34 business and marketing leaders as part of its 2012 Social Marketing and New Media Predictions report. It’s written for marketing strategists, brand marketers and consults and those working in agencies. I think you’ll find it interesting to say the least and perhaps even prescriptive. Here are a few of my thoughts… On the evolution of social business: Companies of all sizes will need to transform their business and existing infrastructure, and reverse…

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