Studying the impact of innovation on business and society

Tag: b2c

The Evolution of Social Media and Business

Social Media is fundamentally transformative and is rapidly evolving the architecture of business, communications, and the dissemination of information and influence. Today, there are businesses that engage in social media and those that do not. Those at least experimenting with the formidable, yet shifting landscape of intelligence and communication are learning how to adapt and connect in a new world of conversation, networking, and influence. Those that have yet to evaluate the opportunities and advantages for socialized marketing, service, sales,…

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