Studying the impact of innovation on business and society

Tag: back in balance

Brian Solis Discusses Key Concepts from “Lifescale” in Wray Ward Article On Emotion in Marketing

Brian Solis Discusses Key Concepts from “Lifescale” in Wray Ward Article On Emotion in Marketing

Three illuminating quotes from Solis, including several that reference concepts on his “Lifescale” book are used by John Mader, Wray Ward VP, Director of Connections in his article on the Wray Ward site titled, “Emotion in Marketing: Five Thoughts.” Under the fifth subhead “You can take a good thing too far,” Mader writes, “Digital anthropologist and futurist Brian Solis says app developers are manipulating our emotions to keep us on our devices, disconnected from reality, distracted and, ultimately, from doing…

Join Our Mailing List

You have Successfully Subscribed!

Stay Connected
Twitter