Studying the impact of innovation on business and society

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What’s the Future of Business: 20 Updated WTF Lessons for a Hybrid World

What’s the Future of Business: 20 Updated WTF Lessons for a Hybrid World

After all of this time, I’m not sure how I missed this. My friend Juan Carlos Giraldo published a compilation of 20 highlights​ after re-reading, What’s the Future of Business (WTF): Changing the Way Businesses Create Experiences. In the last few weeks, I’ve been hearing about digital and business leaders revisiting WTF or those coming across it for the very first time. It all makes me smile! Here’s a fun fact, WTF wasn’t on my roadmap of books to write….

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