Studying the impact of innovation on business and society

Tag: book

Consumers Don’t Want Products And Services, They Want Experiences

Consumers Don’t Want Products And Services, They Want Experiences

    Following my presentation at Adobe Summit, I sat down with CMO.com‘s Giselle Abramovich (also my dear friend) back stage to discuss the importance of experience design and the future of brand in a digital economy. I also got to share the inspiration behind, X: The Experience When Business Meets Design. In this in-depth interview, we also explored my research, work and ideas about how every company should re-imagine brand for an era of digital Darwinism. The questions and answers cover…

The End of Business as Usual Rewire the Way You Work to Succeed in the Consumer Revolution – GetAbstract

The End of Business as Usual Rewire the Way You Work to Succeed in the Consumer Revolution – GetAbstract

For those who don’t have the time to read an entire book, but still need the benefits of doing so, I present to you…GetAbstract. I’m proud to announce that The End of Business as Usual Rewire the Way You Work to Succeed in the Consumer Revolution is now available, along with X, WTF, Engage!, and others! — Before the Internet and social media, consumers who didn’t like a store told a few friends, sent an angry letter or just never…

As an Author on Innovation and Digital Darwinism, I Realized that I Needed to Upgrade My Work

As an Author on Innovation and Digital Darwinism, I Realized that I Needed to Upgrade My Work

As someone who studies the impact of innovative technologies on markets and societies, I found it ironic to write books on the subject that were strongly rooted in traditional channel formats. I struggled with the paradox of urging people to challenge conventions when I clearly couldn’t follow suit. So, going back to the my first solo book, ENGAGE!, in 2010, and with every book following, I borrowed from iconic Hollywood trailers to promote each title. But the books themselves, were still…

WTF!? What’s the Future of Business: Changing the Way Businesses Create Experiences

WTF!? What’s the Future of Business: Changing the Way Businesses Create Experiences

It’s amazing what you discover after sorting through years of files just waiting for attention… GetAbstract takes great books and summarizes them for today’s busy executives and entrepreneurs. One such book is, What’s the Future of Business aka WTF. For those who do not want the rich visual and immersive analog experience, GetAbstract has done the hard work for you. There’s also an audio summary available (click the mp3 icon). And, while you’re there, it seems I have an entire…

Lifescale Unboxing! The New Book is Finally Here, So Let’s Begin Our Journey Today!

Lifescale Unboxing! The New Book is Finally Here, So Let’s Begin Our Journey Today!

Wow. Just wow. This is the moment that I’ve been dreaming about for a long long time. I just can’t believe it’s finally here. Your support over the years mean everything. So naturally, I wanted to share this very special moment of unboxing our new book! Lifescale: How to Live a More Creative, Productive and Happy life is available online now! 😍 Amazon | Barnes and Noble | 800CEOREAD | BAM The first few days are a big deal to any…

It’s Time to Break Free from Digital Distractions: A Live Interview with Digital Trends

It’s Time to Break Free from Digital Distractions: A Live Interview with Digital Trends

On February 22, I had the privilege of being interviewed by Greg Nibler of the daily video podcast Digital Trends Live about my upcoming book, Lifescale: How to Live a More Creative, Productive and Happy Life. (Video at the end.) Digital Trends is a Portland, ORE technology news, lifestyle, and information website that publishes news, reviews, guides, how-to articles, descriptive videos and podcasts about technology and consumer electronic products. They help readers and those who tune into their programming keep…

It’s Time to Escape from the Dark Side of Distractions to Live a Better Life

It’s Time to Escape from the Dark Side of Distractions to Live a Better Life

Are you struggling with any of the following? Focus Procrastination Anxiety Self-esteem Forgetfulness Creativity You are not alone… Somewhere along the way, we have become distracted. Maybe we don’t realize the extent to which our everyday rituals, favorite devices and apps, or where we focus our attention is affecting us. It’s time to escape from the dark side of distractions to live a better life. Introducing Lifescale, a new movement to discover what’s really important, break bad habits, establish rituals…

The Reveal: Lifescale, How to Live a More Creative, Productive and Happy Life

The Reveal: Lifescale, How to Live a More Creative, Productive and Happy Life

I’m very proud (and relieved) to announce my next book, Lifescale: How to Live a More Creative, Productive and Happy Life. I’m also beside myself to share that it’s available to pre-order as of today! Lifescale was written to help you break free from distractions, sharpen your focus, spark creativity and unlock new possibilities as a result. This is my eighth book but first non-business book. It’s not the book I set out to write. It’s the book I needed. Here’s a…

Designing the Future of Customer Experience

Designing the Future of Customer Experience

My last book, X: The Experience When Business Meets Design, explored the art and science of experience design. Looking beyond the disparate, but important disciplines of customer experience, brand experience, user experience, service experience, I sought to spark a creative coalescence between them…hence, “X.” It’s the letter, and more importantly, the experience, they share. Why leave experiences to chance? Why should experiences be disconnected and impersonal? Yet, for the most part, even in an era of digital transformation and machine…

The Importance of Experience Design and the Future of Brand

The Importance of Experience Design and the Future of Brand

Customers today are accidental narcissists. Tomorrow is an entirely new game brands, CX strategists and marketers. Disruption is a gift either given to you or by you. Knowing this, we are still making mistakes in creating meanignful experiences to a new generation of connected, impatient and demanding customers. We get stuck in legacy thinking, playbooks and metrics rather than innovate and disrupt to fully capitalize on new digital opportunities. Following my presentation at Adobe Summit, I had the opportunity to…

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