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Tag: brand engagement

CMS WiRE – Why Nano-Influencers Are a Social Media Marketers Secret Weapon

CMS WiRE – Why Nano-Influencers Are a Social Media Marketers Secret Weapon

Although it may seem counter-intuitive for marketers to approach an individual with a small following, nano-influencers can be important assets that help boost your brand’s social engagement strategy. According to research by Brian Solis, principal analyst at Altimeter Group, only 32 percent of consumers follow big-name influencers, compared to 70 percent who are influenced by their family and friends online.

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