Studying the impact of innovation on business and society

Tag: brand innovators

Salesforce’s Global Innovation Evangelist Brian Solis Delivers Virtual Keynote on the Novel Economy at Brand-Innovators Summit

Salesforce’s Global Innovation Evangelist Brian Solis Delivers Virtual Keynote on the Novel Economy at Brand-Innovators Summit

On April 30th, Brian Solis, Global Innovation Evangelist at Salesforce, gave a virtual keynote at the Brand Innovators Innovation Summit to introduce the “Novel Economy.” Brian believes that these times need a name beyond the “new normal.” They need a lens not only of study, but also of leadership. In this presentation, he shared his vision for what’s happening now and over the next 36 months and how businesses need to respond and lead. Watch here. Ctrl-alt-del? We shouldn’t plan…

BrandInnovators: How Coronavirus is Reshaping Business – Brian Solis Weighs In

BrandInnovators: How Coronavirus is Reshaping Business – Brian Solis Weighs In

BrandInnovators interviewed market experts and executives from lead brands to share their thoughts on how organizations should evolve in the era of COVID-19. Brian Solis refers to this time as the #NovelEconomy. Brian joined Matt Hudson, Senior Mobile Delivery Manager for Belk, Matt Fantazier, Head of Marketing-US Baby Brands for Johnson & Johnson, and Bonin Bough, Chief Growth Officer of Bonin Ventures. Only Thing For Certain: Coronavirus is Reshaping Business It’s a wild moment of contrasting fortunes for brands. Some…

The 11 Digital Trends Shaping CX and Marketing in 2020

The 11 Digital Trends Shaping CX and Marketing in 2020

Each year, I help kick-off Brand Innovators Mega-Trends event during CES. In the opening keynote, I share the trends (and hopes) I would love brand executives to embrace in the new year. In 2020, the presentation focused on “11 Digital Trends Shaping CX and Marketing.” There are certainly more than 11 trends to follow, but in the context of this conversation, I focused on the convergence of AI, customer empathy, digital distractions and intentions, and the technology that connects the…

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