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Tag: brand promise

Brian Solis Quoted in Reference to Effective Coca-Cola Campaign In South African Article

Brian Solis Quoted in Reference to Effective Coca-Cola Campaign In South African Article

  Solis is quoted in reference to a successful Coca-Cola marketing campaign in an article by Tiisetso Maloma on the South African website Biz Community called “The Two Most Important Quotes in Marketing – Becoming and Authority and Expert in Customers’ Eyes.” The article reads: “In 2015 it was estimated that the campaign increased Coke sales by 7% among young adults in Australia, and by 2% in the USA. The campaign is a success because it leaves people feeling something…

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