Studying the impact of innovation on business and society

Tag: branding

Engage is Now Available at a Bookstore Near You

Following a special and unforgettable debut at SXSW Interactive, I’m excited and thankful to announce that Engage! is available at bookstores near you. When you invest so much into something that you believe will change the way people think, you can’t wait to tell the world. This book is written for you… It helps champions, decision makers, and executives understand the impact and potential of new media and how, when, where to integrate it into mix. It also helps you…

ROI: How to Measure Return on Investment in Social Media

What follows is the entire version of my recent post on Mashable, “The Maturation of Social Media ROI“ Over the years, Social Media experts attempted to redefine ROI for a new era of influence. While some introduced alternative philosophies for measuring the nuances tied to social media, others wondered aloud whether ROI simply wasn’t necessary as the tools and methodologies for analyzing yields didn’t yet exist. And furthermore, by focusing on justification and metrics, we were distracted from the primary…

The Roles of Facebook and Twitter in Social Media Marketing

Social Media marketing is rapidly earning a role in the integrated marketing mix of small and enterprise businesses and as such, it’s transforming every division from the inside out. What starts with one champion in any given division, be it customer service, marketing, public relations, advertising, interactive, et al, eventually inspires an entire organization to socialize. What starts with one, a domino effect usually ensues toppling each department, gaining momentum, and triggering a sense of urgency through its path. And,…

Engage

UPDATED I’m truly excited to share a bit of news with you… While this isn’t the formal launch of my new book, today represents a significant milestone for me. As of today, Engage is available for pre-order on Amazon.com, Barnes and Noble, Books a Million, and Borders, with shipments expected to arrive sometime in mid-to-late February. Other sites will go live soon. This post represents the first time that I’ve publicly released the title…Engage. And, I also join good friends…

The 10 Stages of Social Media Integration in Business

What follows is the unabridged version of my post on Mashable, “The 10 Stages of Social Media Business Integration.“ An overnight success ten plus years in the making, Social Media is as transformative as it is evolutionary. With every day that passes, we are presented with increasing reports that showcase the impact of Twitter, Facebook, YouTube and blogs within small and large businesses alike. As a result, we can now visualize the state of adoption, understanding, and implementation in different…

The Business of Social Media: B2B and B2C Engagement by the Numbers

I spend a great deal of time working within the B2B sector, among other things, and social media is a growing and or pervasive program within a comprehensive, integrated communications and service strategy. In almost every scenario I’ve encountered, executives, marcom and service executives, and brand managers have generally assumed that social and interactive activities and programming were ideally best suited for consumer applications. However, as we recently explored, in Social Media, it’s not just business, it’s business-to-business. Indeed, Social…

The Evolution of Social Media and Business

Social Media is fundamentally transformative and is rapidly evolving the architecture of business, communications, and the dissemination of information and influence. Today, there are businesses that engage in social media and those that do not. Those at least experimenting with the formidable, yet shifting landscape of intelligence and communication are learning how to adapt and connect in a new world of conversation, networking, and influence. Those that have yet to evaluate the opportunities and advantages for socialized marketing, service, sales,…

The Greatest Hits of 2009 Part X

Source: Shutterstock Happy New Year! Well, this is it. The final installment of the most read, shared, and discussed posts of 2009. I hope that Part X as well as the other nine parts help you to leap into 2010 with confidence, inspiration, and direction. Let the education and stimulus continue this year… The Greatest Hits of 2009 Part X 1. Is Facebook Losing its Coveted Demographic? 2. There’s an App for That: Mobile is the Next Frontier for Brand…

The Greatest Hits of 2009 Part IX

Source: Shutterstock Happy New Year! The closure of 2009 sparked a series of important news and events that only seemed to further the evolution of Social Media rather than subsiding and waiting for a new year. Your path in 2010 is defined by the knowledge you’ve amassed and embraced. It affects not only where you are, but where you’re going and how long it will take to get there. The Greatest Hits of 2009 Part IX 1. The Rapid Evolution…

The Greatest Hits of 2009 Part VIII

Source: Shutterstock Happy New Year! Welcome to 2010…this is your year. Let’s build upon the lessons we learned in 2009 in order to help us continue on our journey towards earned relevance. The Greatest Hits of 2009 Part VIII 1. The Second Life of Second Life 2. The Science of Retweets on Twitter 3. Teens Adopting Twitter 4. Social Media Accounts for 18% of Information Search Market 5. The Future of the Social Web 6. The Competition for Your Social…

1 2 3 4 5 6
Join Our Mailing List

You have Successfully Subscribed!

Stay Connected
Twitter