As Brian Solis, principal analyst and futurist at Altimeter once said, “welcome to a new era of marketing and service in which your brand is defined by those who experience it.”
The book of the week for the week of January 14th is X: The Experience when Business meets Design by @briansolis. Find this and other great books in my book library…
And it is essential to think this way. As Altimeter Principal Analyst, Brian Solis notes, “the way of doing things and the way the world is evolving are different. The greatest innovation is in mindsets and processes, in how we are human. And once you see it differently, you can’t go back.”
Brian also notes the wise words of his colleague, Principal Altimeter Analyst, Charlene Li, “In a post-truth world, marketers need to shift from touch points to trust points.”
In an era of mediocrity and complacency, only the relevant survive.– Brian Solis
“They’re already thinking of ways of how they’re going to spend that money,” said Brian Solis, principal analyst at market research firm Altimeter Group. “It’s going to affect the city in a lot of positive and negative ways.”
Brian Solis explains that by disrupting the traditional brick-and-mortar store, mass online retail commoditised price, service and returns – ultimately convenience. But, as customer expectations evolved, these became everyday and online retailers needed to start seeking new value propositions.
#32 Brian Solis is a digital marketing analyst, award-winning author and keynote speaker who studies disruptive technology and its impact on business. He is also a digital anthropologist who seeks to better understand how technology affects and shapes behaviors, norms and society. Through his research and published work, he humanizes disruptive trends to help leaders understand how technology, markets and people are evolving and how to drive innovation and growth. Solis is recognized as one of the most prominent thought leaders in digital transformation, innovation, experience design and digital humanities.
Majesco, a global provider of market-leading insurance technology announced that Brian Solis will be a keynote speaker at its upcoming customer conference Convergence 2019 taking place in Savannah, Georgia on April 14 – 17, 2019.
Brian is Principal Analyst and Futurist at Altimeter, the digital analyst group at Prophet, and has been called “one of the greatest digital analysts of our time” by CMOs and CEOs of top brands. He is also a world-renowned keynote speaker and digital anthropologist, who studies disruptive technology and its impact on business and society. In his work, he humanizes trends to help people understand how the world is changing, why, and what to do about it.
Brian is an award-winning author of seven best-selling books including X: The Experience When Business Meets Design, What’s the Future of Business (WTF) and The End of Business as Usual. With a loyal online audience of over 600,000 people, his work makes him a sought-after thought-leader to leading brands, celebrities and startups.
“We are thrilled to have Brian speak at Convergence 2019, and hear firsthand his take on the trends shaping the platform economy and the impact to insurers and their customers,” said Majesco CEO Adam Elster. “Like many of the people who attend this conference, Brian is hyper-aware of the disruption that is happening across the insurance industry. He has some incredible insights in terms of leveraging these changes to drive innovation and capture market opportunity.”
Brian Solis, principal analyst and futurist at Altimeter, author of X: The Experience When Business Meets Design. “Mobile marketing becomes less of marketing as we know it and more focused on CX and customer journeys. Instead of upgrading touchpoints, marketing reimagines existing funnels for mobile mindsets, behaviors and expectations…not just devices. Mobile signals feed a new ‘data as a service’ model where marketing aligns with business functions to drive unified performance and growth.”
“This is the Wild West,” said Brian Solis, an analyst with the Altimeter Group. “Google has to move aggressively and swiftly.”
“We are looking at a future in which companies will indulge in digital Darwinism, using IoT, AI (Artificial Intelligence), and machine learning to evolve rapidly in a way we’ve never seen before.” — Brian Solis, Altimeter Group.