April 16, 2019 – In light of Tik Tok’s recent ban in India, Firstpost revisited what makes the app so popular and what makes it so dangerous. The social network became the most downloaded on Apple’s App Store in the first half of this year according to market analysis firm Sensor Tower, beating out titans like Facebook, Instagram, and Snapchat. The site, owned by China’s ByteDance, boasted 500 million users as of June following its purchase last year of Musical.ly,…
Digital Adoption Hub Calls Brian Solis One Of Their 10 Digital Transformation Influencers You Should Know About
In naming Solis to their list of top 10 transformation influencers, Digital Adoption Hub, a portal that highlights the most interesting information on the topics of digital adoption and digital transformation, says, “(Solis’s) book “X: The Experience When Business Meets Design” captivates audiences across the world, and Brian continues to share his experiences with many international keynote speeches.” DAH continues, “Solis has fully grasped the rise of digital transformation, appreciating and understanding its importance in ways others can only dream…
In a new article discussing digital Darwinism and customer experience, Marketing Magazine of Australia digs into Solis’s latest research report, The Real-Time and Predictive Commerce Playbook for CMOs. The magazine reports, “When Solis speaks, the market listens” and goes on to quote Solis as saying, “human-centred innovation is needed to compete in an era of digital Darwinism. And for marketers, to become human-centred is to become customer-centric. In other words, brands must understand their evolving customers in real time to…
Diginomica co-founder Jon Reed digs into Solis’s annual report on digital transformation and questions if the term has become bloated and meaningless. Reed asked Solis, “What is sticking to the wall when we peel back the digital transformation hype? What is different this time around? Or is this just change management in a different garb?” to which Solis gamely replied, “I’m the first to say that “digital transformation” as a buzzword has reached eye-roll status. It is indeed a catch-all…
Thrive Global, the new media property from Arianna Huffington, explores Solis’s new book Lifescale: How to Live a More Creative, Productive, and Happy Life. Marking a departure from his previous seven books, Solis’s new book asks the question, “What’s gone wrong with our ability to focus and maintain mental clarity?” More importantly, it examines what we can do about it. Solis explains, “the timeline of our deteriorating focus syncs up with the rise of tech addiction, the anxiety and depression…
In this episode of the Savvy Business Leaders podcast series, host Bill Detwiler talks field service management with Brian Solis, Principal Analyst and Futurist at Altimeter Group, and Paul Bean, CEO of Mining Worldwide at Sodexo. Companies use field service management whenever they deliver products or services offsite. In part one, Solis explains how disruptive technologies are enabling connected field service and unlocking new business models. Then, we’ll learn how Sodexo is harnessing these technologies to make early, informed, and holistic decisions.
From Mediocrity to Growth
Brian Solis is Principal Analyst at Altimeter Group. According to Brian, the right strategy, combined with emerging technologies like AI and machine learning, positions marketing as an “enabler for total CX.”
Here is Brian’s prediction:
“If I could offer any advice to CMOs, it would be to swap out the ‘M’ for a ‘G.’ Legacy marketing is an endeavor toward building relationships upon a foundation of mediocrity. Instead, the ‘G’ represents an opportunity toward growth.
In an era of AI and machine learning, in combination with an open mind and a focus on the entire customer journey, the role of marketing can finally deliver customer experiences that meet or exceed modern customer expectations.
Doing so moves the purview of marketing beyond the top of the funnel and positions it as an enabler for total CX. And that makes marketing a partner in business growth and a partner to CEOs, boards and shareholders.”
Using Buzzsumo’s influencer identification tool, KPS Digital Marketing assembled their list of the Top 100 Influencers of 2019, and Brian Solis came in as #25.
Digital analyst, sociologist and futurist Brian Solis scans the horizon to see what’s next for businesses. Solis doesn’t just explore trends and theories, but offers his vision as to how you can get ahead in uncertain times.
Why Jason chose this book: “Though this was written in 2013 I still think it’s very relevant today. It talks about the ‘dynamic customer journey’, and how every consumer touchpoint on that journey adds or subtracts from the overall customer experience.
“Given that context, it strongly recommends that as a business you need to ‘innovate or die’ with clear priorities on what to address. Solis has written three other books on innovation and consumer trends. ‘What’s the future of business’ is his second one, and he has written two more subsequently expanding on his work. So depending on your knowledge on the subject area, you could start at a different point in Solis’ bibliography.”
Today on the podcast,
How to take inspiration from brands, people and products that are outside your industry– for example, as Brian says Starbucks isn’t looking to other coffee companies for inspiration
We address the common misconception that innovation is synonymous with technology, and why innovation is really about understanding people- their behavior, their preferences – and finding a way to give it to them
Brian says that simply asking “why” is one of the best ways for us to uncover friction points and get rid of them. It’s such a simple question, but so powerful.
“No one achieves greatness without completely exposing themselves.”