Studying the impact of innovation on business and society

Tag: briansolis

A Return to Simplicity, Empathy and Imperfection in Communication: Human to Human #H2H

A Return to Simplicity, Empathy and Imperfection in Communication: Human to Human #H2H

Guest post by Bryan Kramer, author of the new ebook, “There is no B2B or B2C: Human to Human” and CEO of PureMatter Marketing has become so complex, in segmenting audiences into “B2B” (business to business) and “B2C” (business to consumer). Being here in Silicon Valley, surrounded by titans of technology like Google, Facebook, Cisco, Twitter, LinkedIn and eBay to name a few, I’ve observed a downhill slope of complexity in marketing communication. This, plus the rise of social, digital…

Hello, It’s Nice to Meet you…Again: Your Digital Reputation Precedes You

Hello, It’s Nice to Meet you…Again: Your Digital Reputation Precedes You

My good friend Andy Beal just released his latest book, Repped, 30 Days to a Better Online Reputation. Late last year, he asked me to write the foreword for the book and when I heard what it was about, I was all in. Whether you realize it or not—or even wish to admit it—you already have an online reputation to protect. It doesn’t matter if you’re fresh out of college and hoping your past Facebook indiscretions don’t torpedo your career…

The Future of Business is Creating Meaningful and Shareable Experiences

The Future of Business is Creating Meaningful and Shareable Experiences

Special guest post by Peter Guber, noted business leader and author of best-seller, Tell to Win While everyone’s talking about social media, professional motivation, or the need for change in business, people who are actually looking for answers to bring about change are left to draw upon the classic treatises of Peter Drucker, Dale Carnegie, Geoffrey Moore, Tom Peters, et al. Yet, what those pundits don’t provide is the “how to” shape your role and opportunity in this evolving landscape…

The Gap Between Social Media and Business Impact: 6 stages of social business transformation

In business, social media is becoming a lot like email. Every company has it. In an Altimeter Group survey of 700 executives and social strategists fielded in late 2012, we found that 100 percent of participating enterprise organizations run to varying extents an active social media strategy. But unlike email, organizations haven’t mastered how to effectively communicate through the likes of Facebook or the tweets of Twitter. Over the last several years, businesses have increased the pace of adopting social…

Announcing my next book: What’s the Future of Business?

Announcing my next book: What’s the Future of Business?

It is with great pleasure that I share with you the details of my next book published again by Wiley, What’s the Future of Business: Changing the way businesses create experiences. The book debut at SXSW on March 8th and will be officially available in stores on March 11th. What’s the Future of Business is not a question. It’s an answer. This new book continues where my last book, The End of Business as Usual, left off.  What’s the Future of…

Time, Tide and the Net Wait for No One by Chief of Naval Operations Adm. Gary Roughead

In June 2011, I was alerted by good friends Dr. Kaye Sweetser and Navy Commander Charlie Brown that Charlene Li and I were referenced in a speech presented by Chief of Naval Operations Adm. Gary Roughead. I was honored to say the least. But, after reading the transcript of the speech, I’m also informed and inspired. I wanted to share the full transcript with you here. Excerpt: Whether you are a leader in or outside the Navy — or you…

Smart Business, Social Business

I got to know Michael Brito several years ago when he worked on the social media team at Intel. Since then, we’ve worked together in a variety of projects becoming good friends along the way. I was proud when Michael landed his book deal for Smart Business, Social Business and I was honored when Michael asked me to write the Foreword. Smart Business, Social Business is now available and the publisher has agreed to let me share the foreword here….

The Rise of the Connected Customer and the New Era of Relevance

It’s not a widely kept secret, but customers do indeed keep companies in business. While businesses have long invested in improving customer relationships, the time has come to think beyond efficiencies and automation and examine new opportunities to rethink customer experiences overall. Why? Customers are more connected than ever before. The role they play has exploded beyond transactions and is now influencing the transactions of others as well as contributing to the brand experience at levels never before seen. It’s…

Flying to a Higher Altitude with Altimeter Group

Today I have some very special news to share with you – I will be joining Altimeter Group. To help you understand why I decided to make this move, allow me to provide a bit of context. Over the years, I’ve published my experiences, observations and insights primarily exploring the impact of social technology on marketing, advertising, media, business, communications, and culture. But within the last couple of years, the two places where I continually gravitate towards more often than…

At the Pivot of Business, Marketing and Media

I am certainly no stranger to the conference circuit. Over the years, I’ve helped many friends organize conferences, advised organizers on programming and positioning, and presented at or attended scores of others. It is at these conferences where I am fortunate to meet and support many friends and new friends alike while also learning from the wisdom of my peers. Nothing will change…I’m passionate about all of the above. But, I do have some news to share with you… As…

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