Studying the impact of innovation on business and society

Tag: briansolis

Reaching the Blogosphere Part Duex – working with enthusiasts to attract customers

My article…Part 2 of who-knows-how-many in a series to help up-and-coming PR professionals (and those verterans who are wondering when the hell blogs became part of the PR mix) just ran on Forward Moving. “Blogger relations is an important addition to a PR program because enthusiast bloggers within a given community/market can strongly influence consumer behavior. According to Technorati, it is tracking more than 51.5 million blogs, of which, many are speaking to and advising your customers on their next…

SocialMediaClub.org to Build a Community for Social Media Professionals

I’m very excited to be part of this movement. The first event is tonight at 6 p.m. If you can make it, please RSVP. Event details: Social Media Club Meeting #1 Begins: Wed, 16 Aug 2006 at 6:00 PM Location: 857 Maude Avenue, Mountain View, CA 94043 It’s official! SocialMediaClub.org (SMC) launched today for the purpose of elevating Social Media to a higher level of professionalism. The organization will bring together different groups of social media practitioners such as bloggers,…

STIRR 1.5 – I prefer my networking events stirred, not shaken

The August STIRR mixer was held last night at Blue Chalk in Palo Alto and it was a HOT event – literally. No A/C on a hot August night…but still, the place was packed until the very end. Photo Credit: Ian Kennedy This was STIRR’s fifth event and appeared to be its biggest to date. What sets STIRR apart is that it is an effective mix of “live” social and business networking among a highly qualified crowd of tech innovators,…

August Silicon Valley New Tech Meetup

I attended the Silicon Valley NewTech meetup this week at the new DLA Piper Rudnick Gray Gary offices in “East” Palo Alto. Part of the new batch of technology networking events, SVNT spotlights new and and cool tech and Web 2.0 companies for an audience comprised of programmers, VCs, engineers, CxOs, VPs, and marketing professionals. The event was founded by Vincent Lauria, VP of Products for Meetro, a location-aware IM client. A recent transplant from NY, he is also the…

I’ve Joined Forward Moving – My First Article Posted Today

After seeing the new Adam Sandler movie, “Click,” I’ve found a way to stop time to do more things! Among the million things I’m working on, I’ve joined Forward (Forward Thinking, Forward Moving) as Contributing Investor. This is an important project for me because in the early days of my career, I didn’t really have anyone to look up to for guidance. So, I’ve decided to share my experiences, successes and failures to help those around me grow. Each week…

Amanda Congdon Stars in "Where are They Now"

Just when the blogosphere was starting to question her future, Amanda Congdon reminds us that she’s still around (and talented) with an amusing, but sad reminder of her current reality. With a clever twist however, we zoom in on Amanda wearing a business suit, eating breakfast in front of an audience comprised of stuffed dolls at her parent’s home. Congdon picks up a familiar stack of papers and begins to read the news to her captive viewers. “In today’s news,…

Don’t Slash Your PR Budget, Game Winners Don’t Sit on the Marketing Sidelines

With an image like this, I guess it’s fair to summarize the following article in this way, “benchwarmers can not drive successful brands and businesses. And businesses who choose to sit on the sidelines can never win a game.” Venture capital is no longer a guaranteed funding source for startup companies, and from what I’m hearing in the VC community, it may no longer be desirable. New business models are forcing sales to become the lifeblood of business once again…

Stirr Mixer 1.4 Wrap-up – An event worthy of your time

Last week’s Stirr event was definitely an indication that Silicon Valley is ready to socialize and network again. Yes, I know…before you start attributing everything to the hype of Web 2.0 and offer your premonitions of dotbomb 2.0, please read between the lines of the following wrap-up. The truth is that a group of energetic and optimistic folks decided to help reconnect Silicon Valley and generate the impression that we are all ambassadors for the next chapter in technology innovation:…

Breathing New Life into Dying Web 2.0 Start-ups

On Sunday, Dead 2.0 ran an amusing, yet poignant article that should slap Web 2.0 CEOs and marketers with a dose of reality. What started as methodologies and technologies to enhance the dynamic between site, applications and their users has blown up into what many are calling Dotbomb 2.0. The evolution of Web 2.0 is out of control now that the marketers have gotten a hold of it. Today’s self appointed Web 2.0 leaders are really nothing at all close…

Rocketboom Gets a Prescription for Fun – Thanks Dr. Tiki

In one of the best Mashups in vlog history, Rocketboom 2.0 met Tiki Bar TV celebrating its first “Casual Friday” with new host Joanne Colan. Colan introduced the episode acknowledging that usually RocketBoom would not run its normal Casual Friday episode, because she was “dying” to jump into the news. While reading the day’s top story about some ArchBishop (wasn’t really paying attention), Dr. Tiki from TikiBarTV, leans into view, stares into the camera, and states, “It’s Friday. And yes,…

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