Studying the impact of innovation on business and society

Tag: briansolis

CMS WiRE – Why Nano-Influencers Are a Social Media Marketers Secret Weapon

CMS WiRE – Why Nano-Influencers Are a Social Media Marketers Secret Weapon

Although it may seem counter-intuitive for marketers to approach an individual with a small following, nano-influencers can be important assets that help boost your brand’s social engagement strategy. According to research by Brian Solis, principal analyst at Altimeter Group, only 32 percent of consumers follow big-name influencers, compared to 70 percent who are influenced by their family and friends online.

Inventiva – Online marketplaces must go beyond sales to experiences

Inventiva – Online marketplaces must go beyond sales to experiences

That’s the sweeping conclusion of a new report called “The State (and Future) of Digital Marketplaces,” produced by Altimeter principal analyst Brian Solis and published by marketplace technology company Kahuna. More than just selling a product, these platforms will increasingly need to find ways to simplify and integrate the entire customer experience, from discovery to purchasing to delivery.

“It’s an economy with experience as a service,” Solis said. “That facilitating of transactions just isn’t going to be enough for the success of marketplace anymore.”

iPerceptions: Customer Experience Must-Reads

iPerceptions: Customer Experience Must-Reads

We are in a new era of customer experience. Do you know how customers interact with your brand? Do you know how they feel about your services? What they tell their friends? In his new book “X: The Experience When Business Meets Design,” Brian Solis gives readers the answers. If you think your creative marketing and customer service are good enough already, think again.

CNET: Facebook Live — Where a YouTube star can earn like an Olympic icon

CNET: Facebook Live — Where a YouTube star can earn like an Olympic icon

It’s exactly at a place like VidCon that you realize even though “internet famous” might still smack of a lower worth than “Hollywood famous,” the line is blurring.

“[Younger millennials and Generation Z] are not watching television, they’re not reading magazines the way that younger generations did before them,” Solis said. “Their idols are these online creators because their mobile phone is their television screen.”

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