Studying the impact of innovation on business and society

Tag: C change

The Future of Business is Under Construction and You are Its Architect

The Future of Business is Under Construction and You are Its Architect

WTF? What’s the future…? Disruptive technologies are hailed as catalysts for business transformation. But they are merely enablers for defining a new genre of market relevance and leadership. Among the subjects of disruption, how we work, market, sell, and serve requires nothing less than remodeling and in many cases, complete redesign. The reality is that the future of business is always under construction. Yet, the state of business as usual is still pervasive and very much rooted in the past….

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