Studying the impact of innovation on business and society

Tag: Carlos gil

The End of Traditional Marketing and the Beginning of What’s Next

The End of Traditional Marketing and the Beginning of What’s Next

Congratulations to Carlos Gil on the release of his new book, “The End of Marketing: Humanizing your brand in the age of social media.” Carlos is a long-time friend and I was genuinely appreciative when he asked me to write the foreword for his first book. All I asked was that I could share the foreword with you upon the book’s release. I hope it helps you! This is the end of what was and the beginning of what’s next…

Humanity and Transparency are Genuine Value Propositions

Humanity and Transparency are Genuine Value Propositions

Earlier this year, I had the opportunity to keynote #SMMW18 in San Diego on the “State and Future of Social Media” and how we can (and need to) take back control of technology’s role in our lives. It was the first time speaking on the subject after walking away from it for several years. It was a big talk…first time presenting it. It was also a big audience…several thousand attendees. I was nervous and human and trying to stay centered….

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