Today on the podcast,
How to take inspiration from brands, people and products that are outside your industry– for example, as Brian says Starbucks isn’t looking to other coffee companies for inspiration
We address the common misconception that innovation is synonymous with technology, and why innovation is really about understanding people- their behavior, their preferences – and finding a way to give it to them
Brian says that simply asking “why” is one of the best ways for us to uncover friction points and get rid of them. It’s such a simple question, but so powerful.
“No one achieves greatness without completely exposing themselves.”